Company News • 09.06.2014

Engage delivers hot tech to world’s first Bloomberg Hub

Providing news updates to travellers through London City Airport

The media wall is the heart of the Lounge, delivering essential travel...
The media wall is the heart of the Lounge, delivering essential travel information, market-moving news and analysis, relevant data, Bloomberg Television and rich promotional content.
Source: Engage Production Limited

Engage Production Ltd, specialist in interactive technologies for branded environments, has supplied technology and technical expertise to the world’s first Bloomberg Hub, which has been unveiled at London City Airport.

Engage supplied a digital display, media wall with audio distribution, as well as all the hardware necessary for technical integration.

Delivering a unique business travel experience, the Bloomberg Hub provides timely and relevant news, data, and information within a visually-compelling, technology-driven space. Engage’s cutting-edge electronic wizardry, along with Bloomberg’s rich content and stunning design, all combine to create an interactive, energetic, and functional space devised to make the business traveller’s journey more productive, more efficient, and more enjoyable.

“It’s a great privilege to be asked to work with Bloomberg again, particularly on such a big project and a world’s first at that,” comments Steve Blyth, managing director of Engage. “Around 3.4 million passengers travel through London City Airport each year so it’s a buzz to think that so many people will be benefiting from the displays we’ve provided.”

The media wall is the heart of the Lounge: a vast, vivid digital canvas delivering essential travel information, market-moving news and analysis, relevant data, Bloomberg Television and rich promotional content. Comprising 12 x 55-inch Ultra HD Christie screens, the media wall is 7.3 metres long and 3.1 metres tall. It displays a mixture of curated Bloomberg content that has been selected, programmed and designed with the business traveller in mind. It features dynamic data including market prices, news summaries, rankings, indices, weather and charts as well as topical photo stories sourced from Bloomberg Media.

The digital display comprises 6 x 55-inch ultra HD Christie screens and is the first experience the traveller encounters at the top of the escalator en route to border control. The combined length of the tickers is 130 metres, the screens being made of 4mm pitch LED.

Dan Doctoroff, Bloomberg’s CEO explained: “LCY’s customers are business travellers who value the things Bloomberg does best: providing accurate, relevant and timely information that helps them make better business decisions. The Bloomberg Hub at LCY is a great example of this; it is our biggest brand initiative worldwide and reinforces our continued investment in London as a leading global financial centre.”

Matthew Hall, LCY’s COO added “The arrival of the Bloomberg Hub in the LCY departure lounge furnishes our passengers with a new level of service – that of up-to-the-minute data and information – which reflects the moves we’re making towards managing the passenger journey through the use of technology. The agreement we have with Bloomberg reflects a burgeoning strategy of working with high-profile, global brands to deliver relevant content and added value to passengers as part of the airport experience.”

Maureen McGuire, Chief Marketing Officer, Bloomberg LP, said: “The Bloomberg Hub is an innovative and exciting customer experience that embodies the Bloomberg brand – a distinctive, dynamic network of information, technology and ideas. It delivers timely, valuable news and data to London City Airport’s business travellers, many of whom are our clients and prospects.”

Supplier
Logo: Engage Production Limited

Engage Production Limited

100 Clements Road
SE16 4DG London
UK

related articles:

popular articles:

Thumbnail-Photo: For you: Retail marketing calendar 2024
08.01.2024   #marketing #sales promotion

For you: Retail marketing calendar 2024

You can use these phases and days for yourself and your business in the upcoming year

Birthdays, holidays, holidays ... We record all these days in calendars every year to plan our personal daily lives. But the financial year can also be planned. This can be particularly important for retailers. You can plan ...

Thumbnail-Photo: Valentines Day marketing: creative campaigns to make your heart sing...
18.01.2024   #brick and mortar retail #sustainability

Valentine's Day marketing: creative campaigns to make your heart sing

Examples of how you can score points on Valentine's Day

Zalando killed two birds with one stone in 2021: with the invitation to "campaign exchange the clothes after your ex", customers were shown ...

Thumbnail-Photo: Precise pricing and well-stocked shelves
29.02.2024   #retail #digitization

Precise pricing and well-stocked shelves

Interview with Hanshow Technology

Have you heard of green digitalization and how important it has become? Hanshow gives you an insight into the possibilities of modern ESL innovations – colorful and sustainable. At EuroCIS, the company explains the benefits for retailers. ...

Thumbnail-Photo: Veganuary 2024: Best sales strategies to reach the ‘no meat’...
11.01.2024   #brick and mortar retail #food retail

Veganuary 2024: Best sales strategies to reach the ‘no meat’

Why retailers should take advantage of the trend

Veganuary has begun its fourth year in Germany. Over 850 German companies are taking part in this global movement for a plant-based ...

Thumbnail-Photo: Rethinking advertising communication?
27.02.2024   #retail #Tech in Retail

Rethinking advertising communication?

Interview with Online Software

With its PRESTIGE AI Copilot software, the company is bringing artificial intelligence directly into brick-and-mortar retail. But how does the smart assistant help to make optimum use of in-store screens and electronic shelf labels? ...

Thumbnail-Photo: Cash management made easy?
28.02.2024   #retail #Tech in Retail

Cash management made easy?

Interview with APG

Cash is the lifeblood of retailing and has to be managed. The payment solutions company APG shows a portfolio of possibilities – 'seamless' is a key priority here. ...

Thumbnail-Photo: Simple integration of POS-systems
28.02.2024   #retail #Tech in Retail

Simple integration of POS-systems

Interview with Star Micronics

Receipt, label and kiosk printing, POS systems for tablets and cloud-based – Star Micronics Europe Ltd. offers flexible and innovative POS solutions for the retail and hospitality sectors. ...

Thumbnail-Photo: Extenda Retail expands into the German market...
17.04.2024   #customer experience #POS software

Extenda Retail expands into the German market

New leadership and innovative POS solutions

Leading Nordic POS provider Extenda Retail is expanding into the German market, focusing on acquiring new customers ...

Thumbnail-Photo: Turning customers into friends - heres how it works...
24.01.2024   #marketing #online marketing

Turning customers into friends - here's how it works

WhatsApp channels as a secret weapon in the marketing mix

In fall 2023, Meta launched WhatsApp channels, a completely new feature in 150 countries ...

Thumbnail-Photo: Sustainable printers for mindful consumers
28.02.2024   #retail #Tech in Retail

Sustainable printers for mindful consumers

Interview with Bixolon

Bixolon has noticed a change in consumer behavior and is responding accordingly. Sustainability is more important than ever before. As a result, the company has developed new POS printers and printing processes. ...

Supplier

Extenda Retail Ab
Extenda Retail Ab
Gustav III:s Boulevard 50A
169 73 Solna