screenFOODnet will be presenting digital signage solutions for the retail industry in Hall 9, Stand B42 at EuroCIS from 23-25 February 2016. Visitors will discover, with the interactive Product Finder as an example, how online data can be integrated into stationary retail in a customer-orientated way.
The growth in online retailing is putting stationary retail under massive pressure. This means that retailers are being forced to rethink their shop concepts and adapt them to digital developments. The linking of online and offline retail requires the use of new technologies and blends various sales and communication methods.
screenFOODnet and retailers are working out new digital sales and communication methods for stationary branches. The omni-channel strategy plays a crucial role here. At EuroCIS 2016 in Düsseldorf screenFOODnet, as co-exhibitors with Toshiba, will be presenting an interactive solution that has been implemented together with our partners for tyre manufacturers Pirelli. Over the three fair days from 23-25 February, visitors can have this solution explained to them in detail at Stand B42 in Hall 9 and find out about the use of digital signage in retail.
Finding the right tyre – interactively
With the Product Finder, screenFOODnet present a solution that has been implemented for tyre manufacturers Pirelli. This interactive solution helps end customers evaluate the correct tyre for motorcycles and cars. The Product Finder is based on the screenFOOD standard software and an additionally developed interactive Animation Factory app that facilitates the search for the right tyre. Depending on their requirements, customers can filter according to winter, summer and all-season tyres and vehicle classes and in this way find the ideal product quickly and easily.
The contents of the interactive solutions are based on existing product data and additional information on tyre technology and the Pirelli company itself. In this way, the tyre manufacturers offer their customers a helpful interactive solution that is, thanks to a touch function, not only easy to use, but also contributes to a special shopping experience. The digital touchpoint can be used in stationary retail both in showrooms and shops.
