News • 19.01.2021

The car’s the star

GB’s drive-thru grows in popularity

A sign at a roof saying “Drive-by” and “order”...
Source: Micheile Henderson/Unsplash

The trend for ordering food and drinks from our cars at Britain’s growing number of drive-thru restaurants soared from September to November 2020 according to global information company The NPD Group. There were 121 million visits to Britain’s 2,000 quick service restaurants (QSR) that offer drive-thru in those three months in 2020, a 14% increase on the same period last year. Spend was up 45% to £723m over this time frame, with consumers tending to place larger-than-average orders at the drive-thru window.

According to footfall analysis from NPD’s SnapMyEats data, the growth in drive-thru in these three months was a result of consumers switching from eating in and takeaway options during lockdowns and tiering, rather than drive-thru generating completely new visits. 17 million visits were switched to drive-thru from eat-in, and 12 million drive-thru visits took the place of takeaway or collection.

Much of the growth in drive-thru is linked to the coronavirus pandemic as people spend more time in their cars than on public transport, and for some people, there’s often an added sense of COVID-19 security when ordering from a car.  In addition, Office for National Statistics data tells us that online shopping accounted for a record 36% of all retail sales during November, meaning large numbers of delivery vans on our roads potentially using drive-thru services.

As the drive-thru grows in popularity across Britain, new operators are entering the market and expanding the menu on offer beyond traditional fast food and coffee. Fast food start up @pizza is planning to launch the GB’s first freshly cooked pizza drive-thru in locations in Birmingham, Edinburgh and Glasgow, and British meat alternative brand Meatless Farm launched a temporary plant-based pop up drive-thru & walk-thru in London.

Dominic Allport, Insights Director (Foodservice), The NPD Group, said: “Already on the ascendant, there’s no question that the popularity of drive-thru in Britain has had a boost from COVID-19 as people tend to feel safer and more secure in their cars. Ordering in advance via an app, and a contactless experience at the window, offers additional reassurance to drivers and their passengers, and as a result, many have shown their preference for the drive-thru. […] As we face a new way of living, with perhaps more time in our cars and a greater reliance on online and digital ordering, it makes sense for operators to invest in drive-thru.”

Source: The NPD Group

related articles:

popular articles:

Thumbnail-Photo: Alabama retailer represents NGA on pandemic’s impact on small food...
07.10.2020   #coronavirus #food retail

Alabama retailer represents NGA on pandemic’s impact on small food businesses

Independent grocer Jimmy Wright testifies before U.S. House Committee on Small Business

Independent grocer Jimmy Wright, owner of Opelika, Alabama-based Wright’s Market, testified before the U.S. House of Representatives Committee on Small Business on Wednesday, Sept. 30, 2020, on behalf of the National Grocers Association (NGA), ...

Thumbnail-Photo: Fashion out of waste
04.12.2020   #sustainability #fashion

Fashion out of waste

H&M collection for upcycling

H&M Conscious Exclusive A/W20 collection introduces exquisite pieces crafted from sustainably sourced materials made from waste. What is normally thrown away is purposefully transformed into treasures to be loved and valued, allowing us to ...

Thumbnail-Photo: Boom time for bicycle retailers
28.09.2020   #online trading #customer satisfaction

Boom time for bicycle retailers

What is the recipe for success? iXtenso visited three bicycle retailers

What does it take to be successful during these growth times? iXtenso looks at three very different retailers – from online, to offline and all that lies between. Find out more in our exclusive video! ...

Thumbnail-Photo: Spicy flavor for your local online marketing...
04.01.2021   #digital marketing #marketing planing

Spicy flavor for your local online marketing

Register now for today's webtalk "retail salsa" at 4:00 pm!

A store with an attractive location, a high frequency of passers-by and some word-of-mouth advertising and customers automatically stumble into your store. What was once enough for local reach is no longer considered a guarantee of success ...

Thumbnail-Photo: The most inspired Christmas commercials 2020...
17.12.2020   #digital marketing #sales promotion

The most inspired Christmas commercials 2020

Messages for the holidays

The year 2020 was an odd one, a difficult one for many, and the holidays are no different. How are retailers reacting to that in their Christmas commercials and what messages do they send out for the holidays? Here is an international selection from ...

Thumbnail-Photo: Shopping in social media streams?
16.11.2020   #e-commerce #app

Shopping in social media streams?

Further steps towards social commerce

The fact that retailers and brands offer their products online where consumers spend their free time – on social media channels as well as on image and video portals – is nothing new. There have been many advertising campaigns on these ...

Thumbnail-Photo: Come together: local retailers connect with local customers...
15.09.2020   #brick and mortar retail #customer relationship management

Come together: local retailers connect with local customers

The online platform Ladenfreun.de connects local retailers with potential customers. The common denominator: A product.

How can you bridge the gap and connect online retail to pedestrian zones? A Nuremberg startup wondered how this could be accomplished and came up with a solution: Ladenfreun.de. In this interview, founder Matthias Hueber talks about the idea behind ...

Thumbnail-Photo: Can social media campaigns drive long-term sales?...
13.10.2020   #marketing research #sales promotion

Can social media campaigns drive long-term sales?

Study challenges view of social media marketing as only short-term effective

Nepa announced the findings of a study using data from 1,660 retail campaigns in Sweden. The results show that campaigns on social media are – when done right – effective in driving long-term sales, challenging the prevailing perception ...

Thumbnail-Photo: Swiss Brand Ons new flagship store
29.12.2020   #customer satisfaction #brick and mortar retail

Swiss Brand On's new flagship store

New standards for retail?

Swiss performance running brand On opens its global flagship store today, On NYC, located at 363 Lafayette Street in New York, NY. On has pioneered a design-centric and technologically driven approach to the in-store consumer experience. Centered ...

Thumbnail-Photo: Interior design and high fashion
14.09.2020   #design #marketing

Interior design and high fashion

New York Fashion Week is going home ... with Lowe's

At a time when home has become the new epicenter of personal style, Lowe's and New York Fashion Week: The Shows have come together to reimagine one of fashion's most iconic moments, transporting high fashion from the runway to the ...

Supplier

iXtenso - Magazin für den Einzelhandel
iXtenso - Magazin für den Einzelhandel
Celsiusstraße 43
53125 Bonn
EuroShop
EuroShop
Stockumer Kirchstraße 61
40474 Düsseldorf
Seven Senders GmbH
Schwedter Straße 36 A
10435 Berlin