News • 17.11.2021

Black Friday 2021 still an opportunity for UK retailers

Christmas spend comes early

Rolled up Black Friday advertising in Christmas mood...
Source: PantherMedia/Wavebreakmedia (YAYMicro)

Even though the number of UK shoppers that participated in Black Friday last year fell 6%, compared to 2019, data and analytics company GlobalData says it is still an important retail event, and retailers should use it to help encourage early Christmas spending as the threat of limited availability continues amid supply chain disruption. 

Juliet Cuell, Retail Analyst at GlobalData, comments: “With Halloween over, attention has firmly turned to Christmas amid consumer concerns about stock shortages of must-have presents. Indeed, 40.6% of UK consumers stated that they are worried they will not be able to get what they want closer to Christmas due to supply chain issues according to a survey by GlobalData.” 

GlobalData’s survey found that 38.6% of consumers intend to purchase during Black Friday this year, and 64.9% of 16–24-year-old shoppers intend to participate, a rise of 4.9 percentage points (ppts) on last year’s survey. Meanwhile, fewer of those aged 55+ intend to shop during the event this year – driven by these consumers feeling less confident about returning to stores amid rising COVID-19 cases heading into winter. 

Cuell continues: “Younger consumers are keen to browse deals at physical stores this year, and retailers should provide exclusive instore offers such as free samples with a purchase during the promotional period to entice shoppers back.”

Chart for UK Black Friday Retail shopper penetration in percent...
Source: GlobalData

Categories expected to be popular this year are those associated with the home and home activities. Cuell notes: “Consumers have established routines since the start of the pandemic such as working out at home. The GlobalData survey found that 36.9% of consumers intend to purchase entertainment & leisure items this year – up 8.5 ppts on last year’s survey – as consumers invest in upgrading their home workouts. Retailers should consider creating buying guides on their sites such as the best gym equipment suited for use at home to entice consumers to purchase.” 

Homeware, furniture and DIY products are also forecast to be in demand this year, as 33.3% of survey respondents noted they intend to purchase these types of items – up 10.5 ppts on 2020. Cuell adds: “The big four grocers will be first port of call for more consumers this year. It is clear that consumers continue to seek convenience and the ability to purchase everything in one place. To capitalise on this, grocers should showcase their homeware ranges, placing Black Friday displays at the front of store to entice shoppers to purchase items while carrying out their weekly food shop.”

Source: GlobalData

related articles:

popular articles:

Thumbnail-Photo: First retailers announced for Royalmount shopping centre...
11.11.2022   #brick and mortar retail #retail

First retailers announced for Royalmount shopping centre

Louis Vuitton, Gucci, Tiffany & Co. and RH with new presence in Montreal's new Midtown destination

Royalmount, Montreal's future destination for over 170 stores including 60 restaurants and experiential attractions, has announced that Louis Vuitton, Gucci, Tiffany & Co., RH, Sandro and Maje have been confirmed for the major new retail and ...

Thumbnail-Photo: More than one third of consumers plan to spend less this holiday season...
23.11.2022   #online trading #e-commerce

More than one third of consumers plan to spend less this holiday season

Consumer preferences for online shopping fluctuates while popularity of omnichannel shopping continues to climb

Applause has announced the 2022 results of its third annual global survey on holiday shopping trends. The research showed a marked increase in consumers returning to physical store locations. Eighty two percent of consumers said they were ...

Thumbnail-Photo: How convenience stores can drive shopper loyalty in 2022...
08.09.2022   #customer satisfaction #app

How convenience stores can drive shopper loyalty in 2022

Convenience, prices, loyalty programs – how to retain customers

According to this year’s Convenience Store Trends Report from Intouch Insight Ltd., convenience does not trump brand loyalty for today’s consumers. For example, when it comes to their cup of joe, 70% of shoppers would seek out their ...

Thumbnail-Photo: How the COVID pandemic has upended brick-and-mortar retailing...
17.10.2022   #brick and mortar retail #customer satisfaction

How the COVID pandemic has upended brick-and-mortar retailing

Consumer behavior: “Ten years of digital transformation happened in two years”

There is no question that the Corona pandemic has changed the retail industry. Brian Dammeir, President North America at payment service provider Adyen, explains clearly which developments ...

Thumbnail-Photo: Walmart Connect announces innovation partner program...
07.10.2022   #online trading #e-commerce

Walmart Connect announces innovation partner program

Strategic partnerships with TikTok, Snapchat, Firework, TalkShopLive and Roku

Consumers who turned to online shopping during the pandemic have chosen to stay there, with those returning to in-store relying on online research to guide their decisions. Consumers realized the importance of “connection” and were ...

Thumbnail-Photo: Contactless mobile payments to surpass 1 billion users in 2024...
18.11.2022   #e-commerce #mobile payment

Contactless mobile payments to surpass 1 billion users in 2024

Research predicts increasing consumer demand for convenient and frictionless payment methods is accelerating this growth

A new study from Juniper Research has found that the total number of unique contactless mobile payment users will reach 1 billion globally by 2024; rising from 782 million in 2022, representing a growth of 60%. ...

Thumbnail-Photo: Macy’s announces sustainable initiatives to drive a more circular...
30.09.2022   #sustainability #Tech in Retail

Macy’s announces sustainable initiatives to drive a more circular future

Through its social purpose platform, Mission Every One, Macy’s, Inc. is committed to creating a brighter future for all

Macy’s, Inc. has provided an update detailing its achievements towards its long-term sustainability goals – including initiatives that promote circularity throughout its value chain. ...

Thumbnail-Photo: EuroShop 2023 – Prime time event of the global retail industry...
06.09.2022   #retail #digitization

EuroShop 2023 – Prime time event of the global retail industry

Hot topics that move retail now and in the future – from 26 February to 2 March 2023

Despite a turbulent climate EuroShop 2020 proved a resounding success. 94,339 visitors from 142 countries travelled to the Rhine to learn from 2,287 exhibitors from 56 nations about all aspects, innovations and trends in the global retail world. And ...

Thumbnail-Photo: #DWMF Europe for top-level digital marketing insights...
09.08.2022   #digital marketing #event

#DWMF Europe for top-level digital marketing insights

DMWF Europe at the RAI in Amsterdam on 21-22 November

DMWF Europe returns to the RAI, Amsterdam on 21-22 November, for a must-see hybrid conference and exhibition bringing together the brightest minds in digital marketing. It’s three days of top-level strategic content, digital marketing ...

Thumbnail-Photo: Online grocery shopping during COVID-19
24.10.2022   #online trading #e-commerce

Online grocery shopping during COVID-19

NITC study about barriers, access and what happens next

When the COVID-19 pandemic first swept across North America and led to emergency shutdowns during the spring of 2020, the way people acquired food and household necessities was dramatically impacted. As stay-at-home orders minimized personal travel, ...

Supplier

EuroShop
EuroShop
Stockumer Kirchstraße 61
40474 Düsseldorf
salsify
salsify
7 rue de Madrid
75008 Paris
Canto GmbH
Canto GmbH
Lietzenburger Str. 46
10789 Berlin
iXtenso - retail trends
iXtenso - retail trends
Heilsbachstraße 22-24
53123 Bonn