News • 25.02.2022

70 % of US consumers continue to shop online for groceries amid the pandemic

Pandemic-related shopping habits remain firmly in place

A comic picture with several people and groceries on it...
Source: Acosta

Acosta has released its latest research report, The Lingering Impact of COVID-19 on U.S. Shoppers. The report examines U.S. shoppers’ behavior nearly two years into the pandemic. 

According to Acosta’s research, most of today’s consumers (68%) are currently shopping online for groceries, at least occasionally, as both the pandemic and economic outlook continue to evolve. 

“It is no surprise that shopping behaviors developed at the start of the pandemic are still in place today, especially since concerns surrounding COVID-19 remain high for many consumers,” said Colin Stewart, Executive Vice President, Business Intelligence at Acosta. “In fact, Acosta’s research shows pandemic-related concern levels among consumers in January 2022 were only slightly lower than those of consumers’ surveyed about a year ago. Ongoing worries over safety and finances are compounded by product shortages and rising grocery prices resulting from supply chain challenges. While faced with the market’s continued uncertainty, consumers are likely to stick with – and possibly increase – shopping habits picked up over the past two years.”

Acosta’s research provides in-depth insight into the ongoing impact of COVID-19 on U.S. shoppers’ behaviors and concerns.

COVID-19 concerns

  • Pandemic concern levels remain relatively high among today’s shoppers. The average concern level of consumers surveyed in January 2022 was 6.6 on a scale of 1-10 (1 being not at all concerned and 10 being extremely concerned), up .7 points from December 2021.
    • Forty-six percent of consumers surveyed in 2022 rated their COVID-19 concern level as “very concerned.”
    • Twenty-four percent of consumers surveyed in 2022 rated their COVID-19 concern level as “not very concerned.” 
  • Nearly 33% of households are in a worse place financially in 2022 than they were before the pandemic.

Shopping habits and observations 

  • Shopping behaviors that developed during the pandemic are still in place for many consumers today, with 68% now shopping for groceries online at least some of the time, versus 40% of consumers surveyed between December 30, 2020 and January 4, 2021.
    • Seventy-five percent of consumers surveyed in 2022 continue wearing face coverings while shopping, even when not required.
    • Thirty-one percent of consumers surveyed in 2022 continue stocking up on some products, particularly paper products, canned goods and meat. 
    • Twenty-two percent of consumers surveyed in 2022 continue using online subscription services.
  • Today’s shoppers also continue to feel the impact of increasing product shortages (60%) and higher grocery prices, especially for meat and dairy items (94%).

Acosta’s The Lingering Impact of COVID-19 on U.S. Shoppers report was gathered via online surveys using the company’s proprietary shopper community, conducted between January 25, 2022 and January 27, 2022.

Source: Acosta

related articles:

popular articles:

Thumbnail-Photo: Gamification in retail: turning shopping into a game...
22.08.2022   #Tech in Retail #app

Gamification in retail: turning shopping into a game

Games and gamification can sound a little bit childish, but major enterprises love gamification as much as users love games

With the retention and engagement crises arise, the retail industry is looking for a remedy. Customer experience has become an important factor for success in retailing. Gamification appears to be a go-to tactic to enhance sales, brand awareness, ...

Thumbnail-Photo: Food and beverage prices remain elevated in September...
17.10.2022   #online trading #e-commerce

Food and beverage prices remain elevated in September

IRI research reveals priceinflation slowed for first time in 2022

IRI’s latest insights on food inflation and impact on consumer shopping behavior illustrate relief consumers are finding in perimeter categories. ...

Thumbnail-Photo: Insights on the Buy now, pay later market in Latin America to 2028...
07.11.2022   #online trading #e-commerce

Insights on the 'Buy now, pay later' market in Latin America to 2028

The BNPL payment industry in Latin America has recorded strong growth over the last four quarters, supported by increased e-commerce penetration

The "Latin America Buy Now Pay Later Business and Investment Opportunities - 75+ KPIs on Buy Now Pay Later Trends by End-Use Sectors, Operational KPIs, Market Share, Retail Product Dynamics, and Consumer Demographics - Q3 2022 Update" ...

Thumbnail-Photo: Online grocery has plateaued as a part of the shopper’s total...
17.08.2022   #online trading #e-commerce

Online grocery has plateaued as a part of the shopper’s total repertoire

Curbside pick-up and delivery of digital orders continue to shrink as retailers return to boost in-store performance

The number of retail customers using buy online pickup in-store (BOPIS) “all the time” declined by one-third (45% down to 32%) last year and is expected to shrink further in 2022. Shoppers relying on home delivery of groceries purchased ...

Thumbnail-Photo: The end of the cookie era?
19.09.2022   #online trading #e-commerce

The end of the cookie era?

More and more companies are abandoning the collection of cookies. The reasons are as varied as the possible alternatives

They have been at the heart of online marketing for years and are one of the most important sources of information for many companies when it comes to customers' habits and preferences – cookies. But the era of cookies is coming to an end. ...

Thumbnail-Photo: Is German e-commerce in good shape before the recession?...
14.09.2022   #online trading #e-commerce

Is German e-commerce in good shape before the recession?

Feed Marketing Report 2022 confirms good prospects for German retail even in difficult times

According to the freshly released Feed Marketing Report 2022, German online stores have a very strong stand in multichannel presence, with retailers advertising across 3.6 channels on average, compared to the global benchmark of 3.2. And against ...

Thumbnail-Photo: Online grocery shopping during COVID-19
24.10.2022   #online trading #e-commerce

Online grocery shopping during COVID-19

NITC study about barriers, access and what happens next

When the COVID-19 pandemic first swept across North America and led to emergency shutdowns during the spring of 2020, the way people acquired food and household necessities was dramatically impacted. As stay-at-home orders minimized personal travel, ...

Thumbnail-Photo: EuroShop 2023 – Prime time event of the global retail industry...
06.09.2022   #retail #digitization

EuroShop 2023 – Prime time event of the global retail industry

Hot topics that move retail now and in the future – from 26 February to 2 March 2023

Despite a turbulent climate EuroShop 2020 proved a resounding success. 94,339 visitors from 142 countries travelled to the Rhine to learn from 2,287 exhibitors from 56 nations about all aspects, innovations and trends in the global retail world. And ...

Thumbnail-Photo: Why a PIM solution is essential for your ecommerce strategy...
24.11.2022   #e-commerce #customer relationship management

Why a PIM solution is essential for your ecommerce strategy

Salsify's webinar on effective product information management (PIM) on Nov. 30 at 4 p.m.

Effective product information management (PIM) is the cornerstone of your brand’s ecommerce strategy. Accurate and relevant product data helps brand manufacturers win on the digital shelf by convincing shoppers on all channels and touchpoints ...

Thumbnail-Photo: retail salsa – Spice up your community
21.09.2022   #online trading #brick and mortar retail

retail salsa – Spice up your community

THE virtual webtalk for retailers, suppliers and retail experts

Be a flavor mixer and spice up your customers' shopper journey with the webtalk format "retail salsa"

Supplier

EuroShop
EuroShop
Stockumer Kirchstraße 61
40474 Düsseldorf
salsify
salsify
7 rue de Madrid
75008 Paris
Canto GmbH
Canto GmbH
Lietzenburger Str. 46
10789 Berlin
iXtenso - retail trends
iXtenso - retail trends
Heilsbachstraße 22-24
53123 Bonn