Archive: ShopperTrak

Thumbnail-Photo: Tyco to acquire ShopperTrak
15.01.2016   #data analysis #customer counting

Tyco to acquire ShopperTrak

Data analytics and software enhance Tyco's global growth strategy to solve broader customer problems

Tyco International has reached a definitive agreement to acquire ShopperTrak, a leading global provider of retail consumer behavior insights and location-based analytics, for approximately $175 million in cash:

Thumbnail-Photo: Partnership to optimize retail staffing operations...
17.06.2015   #personnel management #workforce deployment

Partnership to optimize retail staffing operations

ShopperTrak and Workplace allow retailers to effectively adjust staffing needs

ShopperTrak has announced a partnership with Workplace, the world's first provider of employee-centric labor forecasting and scheduling, optimized for employers of hourly-paid workers. Through the seamless integration of two market leaders, ...

Thumbnail-Photo: axiom telecom measures retail analytics across the Middle East...
25.05.2015   #data management #data analysis

axiom telecom measures retail analytics across the Middle East

Region's largest retailer of mobile devices will enhance operational efficiency and customer service

ShopperTrak announced that it has been selected by axiom telecom to analyse consumer behaviour across 112 retail locations in the United Arab Emirates and Saudi Arabia. This insight will be used to take axiom retail’s operational ...

Thumbnail-Photo: Industry leaders provide best-in-class beacon technology...
10.04.2015   #multichannel commerce #smartphone

Industry leaders provide best-in-class beacon technology

ShopperTrak and shopkick announce game-changing retail partnership

ShopperTrak, the leading global provider of consumer behavior insights and location-based analytics, today announced an agreement with shopkick, the most widely used real-world shopping app, to deliver best-in-class in-store beacon and analytics ...

Thumbnail-Photo: ShopperTrak to demonstrate latest in Location Based Analytics innovation...
05.02.2015   #data management #customer relationship management

ShopperTrak to demonstrate latest in Location Based Analytics innovation at EuroCIS 2015

Understanding the customer journey

The latest Location Based Analytics technologies are enabling retailers to engage with their customers better than ever before. According to IDC “The most successful retailers will find opportunities by putting mobility, analytics, cloud and ...

Thumbnail-Photo: Wifi vs. Bluetooth vs. BLE vs. NFC for Retail Marketing...
07.01.2015   #POS marketing #marketing planing

Wifi vs. Bluetooth vs. BLE vs. NFC for Retail Marketing

Knowing the Difference

When it comes time to vet Wi-Fi, Bluetooth, BLE or NFC technology to monitor your store’s retail analytics, where should you begin? All fall in the sphere of location-based services and leverage mobile devices to track and understand your ...

Thumbnail-Photo: How to measure the impact of your visual merchandising...
29.09.2014   #data management #data analysis

How to measure the impact of your visual merchandising

Many customers make judgements about a brand based on its window displays

The store window is the first opportunity the retailer has to connect with the shopper, encouraging them into the store and hopefully guiding them towards a purchase. On an increasingly competitive high street, getting visual merchandising right is ...

Thumbnail-Photo: Wifi vs. Bluetooth vs. BLE vs. NFC for retail marketing...
18.09.2014   #in-store marketing #NFC (near field communication)

Wifi vs. Bluetooth vs. BLE vs. NFC for retail marketing

News from the ShopperTrak blog

There is now a plethora of technologies for monitoring a store’s retail analytics with Wi-Fi, Bluetooth, BLE and NFC technology all major contenders. All fall into the sphere of location-based services, helping retailers to better ...

Thumbnail-Photo: 5 Ways to enhance the shopping experience using location-based analytics...
16.09.2014   #customer counting #location based services

5 Ways to enhance the shopping experience using location-based analytics

New eBook released by ShopperTrak

To get shoppers to buy, retailers need to understand their consumers and create a unique and compelling shopping experience. With location-based analytics, retailers have full visibility into where their customers go, how long they stay, and ...

Thumbnail-Photo: ShopperTrak Signs Journeys as 1,000th Customer...
01.07.2014   #data management #data analysis

ShopperTrak Signs Journeys as 1,000th Customer

Specialty lifestyle retailer partners with ShopperTrak to enhance in-store customer experience

ShopperTrak, the leading global provider of consumer behavior insights and location-based analytics, announced it has signed Journeys as its 1,000th customer. This milestone agreement aims to enhance the in-store customer experience at more than ...

Thumbnail-Photo: Thomas Sabo invests in ShopperTrak for store traffic analytics...
06.02.2014   #data management #customer counting

Thomas Sabo invests in ShopperTrak for store traffic analytics

Retailer will use leading traffic counting solution to analyse global performance

Thomas Sabo, a global jewellery and lifestyle brand, has selected ShopperTrak to manage retail traffic counting and analytics in its 86 standalone stores worldwide. The system will be used across 13 countries to provide Thomas Sabo with daily ...

16.01.2014   #data management #data analysis

ShopperTrak launches industry’s first hosted real-time reporting tool across an entire network of stores

Real-time visibility allows customers to benchmark and adjust sales strategies immediately to optimise store performance

ShopperTrak, the leading global provider of insights into shopper behavior and retail analytics, today introduced ShopperTrak Real-Time Reporting, the industry’s first reporting tool to measure traffic and sales information real-time across a ...

15.01.2014   #data management #data analysis

ShopperTrak insights adds functionality to seamlessly integrate with retailers’ existing systems, anywhere in the world

New capabilities deliver retailers traffic and sales insights in the easiest way yet

ShopperTrak, the leading global provider of insights into shopper behavior and retail analytics, today announced it has added four new capabilities to ShopperTrak Insights, an intelligent analytics reporting service for retailers around the ...

14.01.2014   #data management #data analysis

ShopperTrak integrates interior analytics within Insights Platform

New solution will enable retailers to determine reasons behind traffic and sales fluctuations and take action to drive additional revenue

ShopperTrak, the leading global provider of insights into shopper behavior and retail analytics, today introduced a new solution that integrates in-store (Interior) shopper behavior with the leading perimeter analytics through ShopperTrak Insights, ...

Thumbnail-Photo: Top reasons why retailers cannot ignore Big Data captured in store...
08.01.2014   #data management #data analysis

Top reasons why retailers cannot ignore Big Data captured in store

by Colm Roche, Sales Manager Central and Eastern Europe, ShopperTrak

Despite the fact that it could hold the key to the future of retail, many firms are still cautious when it comes to the concept of Big Data. According to PWC research, 62% of companies think Big Data could provide a competitive advantage for their ...

02.12.2013   #consulting

Retail Store Shopper Traffic and Sales Up on Thanksgiving Day and Black Friday

With the allure of deep discounts, “door-buster” promotions and extended store hours, shoppers visited more stores and spent more money across the days of Thanksgiving Day and Black Friday (Nov. 28 and 29) than they did last ...

Thumbnail-Photo: Tracking Footfall Further: Bringing Traffic Analysis Inside the Store...
13.11.2013   #data management #data analysis

Tracking Footfall Further: Bringing Traffic Analysis Inside the Store

By Adam Rodnitzky, ShopperTrak

For more than a decade, monitoring store traffic has been a best practice for data-driven retailers. Apparel retailers in particular have embraced these perimeter foot traffic counts as an indispensable tool in understanding conversion, staffing and ...

Thumbnail-Photo: Retail Store Traffic Decreases More Than 7 Percent During Government...
18.10.2013   #consulting #management consultancy

Retail Store Traffic Decreases More Than 7 Percent During Government Shutdown

The first government shutdown in 17 years lasted 16 days, but left an impact on more than just the workers sent home after lawmakers failed to arrive at a deal to end the spending and debt stalemate. ShopperTrak, the leading provider of shopper ...