Company News • 10.04.2015

Industry leaders provide best-in-class beacon technology

ShopperTrak and shopkick announce game-changing retail partnership

shopkicks shopBeacons are already deployed at more than 8,000 large stores....
shopkick\'s shopBeacons are already deployed at more than 8,000 large stores.
Source: shopkick

ShopperTrak, the leading global provider of consumer behavior insights and location-based analytics, today announced an agreement with shopkick, the most widely used real-world shopping app, to deliver best-in-class in-store beacon and analytics technologies allowing retailers to effectively engage with shoppers throughout their time in-store and deliver an enhanced shopping experience.

This partnership will leverage the market leadership and experience of both companies to deliver superior in-store experiences and rewards for shoppers, while also providing the retail community with an analytics tool to optimize the shopper's experience in the store. Through the agreement, ShopperTrak and shopkick will improve customer engagement even further and enrich the shopping experience for consumers and retailers alike, all while fully protecting consumer privacy.

The partnership combines ShopperTrak's extensive portfolio of the world's leading retailers and robust product suite with shopkick's shopBeacon(TM) hardware. The shopBeacons give the retailer access to both their own app users as well as the shopkick app, which is used by more than 10 million shoppers, to increase traffic, conversion rates and average transaction size.

By integrating ShopperTrak interior analytics solution with shopkick's in-store beacon technology, the companies will provide retail customers with actionable and anonymized in-store analytics, allowing them to understand in-store shopper behavior, including where customers are going and how long they are staying. This analytical insight enables retailers to shift in-store strategies and operations to match shopper interest and behavior, leading to increased customer loyalty. Additionally, retailers can utilize the powerful shopBeacon network to engage with customers through their own apps, gain rich insight into consumer behavior and, most importantly, deliver more rewarding and convenient consumer shopping experiences.

"With ever-changing mobile technologies, the shopping experience is evolving rapidly," said ShopperTrak Chief Product Officer Chetan Ghai. "shopkick is at the forefront of retail mobile technology and was the first to recognize the importance of shopper engagement throughout the path to purchase. With this partnership, the shopkick app and beacon technology will serve as yet another avenue to enhance the shopper experience via mobile technology, and an effective way to increase shopper traffic, conversion rates and average transaction size."

shopkick's shopBeacons, which are already deployed at more than 8,000 large stores, including Macy's and American Eagle, welcome shoppers entering a store via mobile alerts and share location-specific deals, discounts, recommendations, and rewards (called kicks) - all as you enter the store's front door. The shopkick app can also tie at-home browsing to in-store benefits -- if a shopper "likes" a specific product in the app, shopBeacon reminds her when she enters the store that sells it. shopBeacons have a five-year battery lifecycle, and have fully encrypted signals. Data is anonymously aggregated via Bluetooth Low Energy (BLE) technology and shopkick's installed shopBeacon network. With consumer privacy paramount, all information gathering is permission-based and no individual customer behavior is ever reported. The anonymized, aggregated data helps retailers engage with shoppers via key points in their path to purchase.

"shopkick has a vision to provide the digital layer on the physical world of retail. We have always been at the forefront of how mobile technology can enable great shopping experiences in-store. We were the first to install beacons with BLE at a major national retailer in 2013, and currently have the largest, most robust network of beacons deployed," said Alexis Rask, CRO, shopkick. "We see this partnership with ShopperTrak as a way to scale and enhance our value proposition by providing our users with access to even more stores. We want to be the most convenient, all-in-one shopping app for our users, improving their overall trip each time."

The solution is being beta-tested with retail customers now. It will be available to all retailers later this year. 

Source: ShopperTrak

Supplier
Logo: ShopperTrak

ShopperTrak

St John's Court, Easton St, High Wycombe
Buckinghamshire HP11 1JX
UK

related articles:

popular articles:

Thumbnail-Photo: Top 8 supply chain technology trends in 2019...
07.05.2019   #supply chain management (SCM) #artificial intelligence

Top 8 supply chain technology trends in 2019

Technologies that supply chain leaders simply cannot ignore

Gartner, Inc. has identified the top 8 supply chain technology trends in 2019.Gartner’s top strategic supply chain technology trends have broad industry impact, but have not yet been widely adopted. They might be experiencing significant ...

Thumbnail-Photo: Improving performance with video training
19.06.2019   #personnel management #video

Improving performance with video training

Video tutorials for inventory management or customer service excellence

Smart Retail Solutions (SRS) has announced their ProfitTrax Platform is now including Best Practice Video Training in its Advanced Analytics Suite. Their team has successfully implemented the update because they believe the key to profit improvement ...

Thumbnail-Photo: The future of retail: AI is changing everything...
08.07.2019   #digital marketing #visual merchandising

The future of retail: AI is changing everything

AI-enabled systems help retailers understand their customers

For retailers, winning is still all about delighting the customer. The trick is to move fast enough and to be as nimble as possible to satisfy the customer not only today, but in the future. ...

Thumbnail-Photo: Online inventory management system
06.05.2019   #online trading #e-commerce

Online inventory management system

5 things e-commerce retailers should look for

In order to perform online efficiently as an Internet retailer, one needs to choose the most effective inventory management system. Its main features should include centralised user interface, full automation, automated stock checking and ...

Thumbnail-Photo: Goodbye paper receipts: All documents stored in one app...
16.05.2019   #epos systems #cashpoints

Goodbye paper receipts: All documents stored in one app

What happens when the Receipt Provision Ordinance takes effect? We digitize!

They create a lot of work and endless waste: tons of paper receipts from cash registers end up with customers or the waste bin every day. In early 2020, all consumers must be given a purchase receipt in Germany. That’s what the law mandates. ...

Thumbnail-Photo: Smart meters: Be proactive and reap the benefits...
12.08.2019   #energy optimization #electrical installation

Smart meters: Be proactive and reap the benefits

The Metering Point Operation Act calls for smart meter rollout

The black and analog electric meter box has become obsolete: The mandatory smart meter rollout will commence in a few months. What does the installation of digital, smart electric meters mean for retailers and chain stores? ...

Thumbnail-Photo: Nets and Swish partner on in-store payments pilot...
23.07.2019   #mobile payment #mobile terminals

Nets and Swish partner on in-store payments pilot

Bluetooth tech enables scalable instore payments for mobile payment app

Nets, a European payments company, and Swish, the number one payments app in Sweden, announce their collaboration on an in-store payments pilot program.Until now, Swish has mostly been used for account-to-account transactions and, more recently, ...

Thumbnail-Photo: E-commerce: AI-powered translations revitalize business...
29.04.2019   #online trading #e-commerce

E-commerce: AI-powered translations revitalize business

Interview with Boris Zielonka, Director Marketing & Sales, Eurotext AG

Retailers who set up an online store can expand their business – especially if they create a multilingual content strategy.As a language and translation service, Eurotext AG supports retailers in this endeavor. From this conversation with ...

Thumbnail-Photo: Mobile payments at the supermarket checkout
05.08.2019   #mobile payment #smartphone

Mobile payments at the supermarket checkout

An early adopter’s experience of mobile payments

Or: "What’s that you’re doing with your watch?“I still remember the first time I used mobile payment technology and paid for items with my smartphone at a supermarket checkout: It was October 17, 2018, exactly seven days after ...

Thumbnail-Photo: Tackling organized retail crime with video analytics...
26.06.2019   #video surveillance #digital video surveillance

Tackling organized retail crime with video analytics

Inpixon joins forces with National Anti-Organized Retail Crime Association

Inpixon, an indoor positioning and data analytics company, announced it is collaborating with the National Anti-Organized Retail Crime Association (NAORCA Worldwide) to combat retail crime by providing a free 90-day trial offer for IPA Video™ ...

Supplier

Delfi Technologies GmbH
Delfi Technologies GmbH
Landgraben 75
24232 Schönkirchen
APG Cash Drawer
APG Cash Drawer
4 The Drove
BN9 0LA Newhaven