Interview • 21.11.2022

"Wolt Drive": Finnish delivery service now makes its fleet available to all traders

Interview: Wolt offers local traders new opportunities to keep up with online trade

Online retail has dominated the industry not only since the pandemic. Young people in particular, but increasingly older people as well, use the web to do their shopping. This primarily benefits the market-dominating internet giants. In order for brick-and-mortar retail to remain competitive despite this development, new ideas and solutions are needed.

Fabio Adlassnigg, Head of Communications Wolt, smiles at the camera...
Fabio Adlassnigg, Head of Communications Wolt
Source: Wolt

The Finnish online delivery service Wolt has now released its platform "Wolt Drive" for all traders, so that they can also benefit from the diverse delivery options as well as timely and sustainable delivery options to customers. We spoke to Fabio Adlassnigg, Head of Communications at Wolt, about this.

Mr Adlassnigg, why did Wolt decide to make its fleet of drivers available to external retailers?

The importance of online trade is growing and growing. But if I order something on the internet, I inevitably have to buy from one of the big internet providers, even though I actually want to support my local retailer. If I do order from Amazon and Co. of necessity, I am usually confronted with overloaded parcel delivery staff and long delivery times.

My order relentlessly reveals the weaknesses of our urban transport infrastructure. The cities are simply too crowded and suffocate, among other things, with the many vehicles that deliver our orders to our homes. Urban logistics are unfortunately "bogged down". 

Founded in 2015 in Helsinki, we had to learn very quickly how to find efficient and sustainable logistics for Wolt. Internally, we therefore like to call ourselves a "logistics optimisation company". "Wolt Drive was therefore a logical next step for us. Now we are making our knowledge and skills available to other traders. We want to make urban logistics faster, more space-saving, but also more sustainable. And in doing so, we want to give local retailers the tools they need to compete with large corporations.

How can retailers use "Wolt Drive"?

This is possible in several ways – via an API integration that allows customers to select Wolt Delivery at the checkout, via a website on which retailers can request Wolt couriers from A to B, and finally via platforms such as Shopify, in which "Wolt Drive" is integrated. It is important to emphasise that "Wolt Drive" is available to all retailers, even if they are not listed in the Wolt app.

The best way to illustrate the product is with examples. We have already introduced "Wolt Drive" in other markets:

  • In Croatia, for example, Telekom is one of the top partners. When Telekom users here order a new modem, Wolt delivers the order within a short time.
  • Wolt also offers this service in Azerbaijan: If I open a new bank account, the local Kapital Bank will have my credit card delivered via "Wolt Drive".
  • In Israel, McDonald's already uses Wolt to deliver its orders. Customers order via their own McDonald's app. I only notice at the door that Wolt has delivered my order.

What advantages does this offer retailers?

If you want to survive in the future as a local retailer, you have to be present on the internet. What we are all seeing right now, and what has been accelerated by the pandemic, is that the next wave of e-commerce has shifted the standard from "same week" and "same day delivery" to "next 30min delivery".

We enable local retailers to participate without much effort or cost and offer customers delivery within 35 minutes. We focus almost exclusively on green and sustainable delivery options and deliver the goods to the customers on bicycles.

In this way, "Wolt Drive" helps bricks-and-mortar retailers to become multichannel players without much effort and expense. In this way, it reaches younger customer groups that would otherwise be lost to internet giants.

Local retail is the backbone of every city centre, and it is up to all of us to ensure that it remains so. 

What capacities can retailers expect for their deliveries at Wolt?

We see little to no limits here. We already employ 4,500 people in Germany who deliver goods for Wolt on the street every day.  All our couriers are permanently employed, have health insurance and are paid above the minimum wage. 

In addition, we pay an extra fee for each order delivered. If a Wolt courier delivers more orders, it is also possible to earn more money. If there is no order, our couriers still receive a fair hourly wage. In any case, they have a fixed income and are covered in case of illness. 

Do customers continue to pay the traders directly or does the payment go through Wolt?

The flow of customers remains with the traders. We do not work with commissions at "Wolt Drive". There is only one fee per order, depending on the quantity and size of the goods. The traders retain control over their customers throughout the entire ordering process. 

Are there plans to expand the cooperation with external traders in the future?

We are still at the very beginning with "Wolt Drive" in Germany and have only recently introduced the product to the German market. But we are already seeing a lot of interest. It also quickly became clear that the end of the classic "pure player", i.e. retailers who only rely on online or offline, has long been heralded. 

The retailers have to be where the customers are. Some customers go to the shop, others to the website and others directly to platforms like Wolt. With "Wolt Drive", we are now offering traders a choice. But we already see that traders are interested in being listed on Wolt as well as in using the delivery via "Wolt Drive" from their own shop.

Interview: Matthias Groß

related articles:

popular articles:

Thumbnail-Photo: Autonomous flying warehouse drones reach luxury retail ecommerce...
09.08.2022   #Tech in Retail #warehouse management

Autonomous flying warehouse drones reach luxury retail ecommerce fulfillment

PFS partners with Vimaan for automated inventory tracking solutions

PFS, an eCommerce order fulfillment provider, announced a partnership with Vimaan, a technology provider delivering computer vision-enabled solutions for warehouse inventory tracking, control and management.Initially, PFS is integrating ...

Thumbnail-Photo: InHome direct-to-fridge delivery as option for Walmart customers...
08.07.2022   #food retail #delivery

InHome direct-to-fridge delivery as option for Walmart customers

Walmart creates a convenient shopping experience

Starting on June 6th, Walmart’s InHome Delivery Service, which delivers groceries straight to your fridge, is now available as an optional add-on within Walmart+. What were previously two standalone memberships are joining forces to bring all ...

Thumbnail-Photo: Retailers can remain competitive while reducing their environmental...
29.06.2022   #customer satisfaction #sustainability

Retailers can remain competitive while reducing their environmental footprint

Based on consumers’ sustainable delivery preferences

Greener delivery options are no longer a ‘nice to have’ but a ‘must have’. According to research from Metapack’s latest research in Germany, France and the UK, nearly 75% of online shoppers say that they consider ...

Thumbnail-Photo: Delivery drone manufacturer Wingcopter raises $42 million...
01.07.2022   #logistics #delivery

Delivery drone manufacturer Wingcopter raises $42 million

REWE Group is among the new investors

Wingcopter, German delivery drone manufacturer and service provider, announced that it has raised $42 million from renowned financial and strategic investors. Leading German retailer REWE Group as well as German investors Salvia and XAI technologies ...

Thumbnail-Photo: On to new owners!
20.06.2022   #online trading #e-commerce

On to new owners!

Via the platform 'Retury', returned parcels find new buyers – without detours

"I don't like that so much after all, I'll send it back." Let's face it, we've all been there before. In 2020, according to Statista, 315 million packages were returned to retailers and warehouses in Germany alone. From ...

Thumbnail-Photo: Smart mailbox for autonomous deliveries
17.06.2022   #Tech in Retail #logistics

Smart mailbox for autonomous deliveries

Dronedek announces new partnership with Speedy Eats

Dronedek Founder and CEO Dan O'Toole fields dozens of contacts each week from organizations interested in working with his company, which is one of the first in the world to offer a secure, smart mailbox designed for autonomous deliveries. ...

Thumbnail-Photo: Environmentally conscious aroma for your shipping...
09.06.2022   #e-commerce #sustainability

Environmentally conscious aroma for your shipping

How to make your logistics more sustainable

Is your lunch still missing that certain something? With the addition of a few herbs, your dish can develop an aromatic flavor and turn your menu into a feast. The right flavor also plays an important role in the recipe of your logistics, so that ...

Thumbnail-Photo: Tesco electrifies deliveries to more than 400 stores...
24.08.2022   #sustainability #Tech in Retail

Tesco electrifies deliveries to more than 400 stores

Introduction of new electric truck will help improve air quality and reduce emissions

In an industry first, Tesco has become the first retailer to launch a zero-emission electric lorry to make deliveries from its distribution centres to stores in city centres. ...

Thumbnail-Photo: Brave new last mile
06.07.2022   #data management #digitization

Brave new last mile

A dilemma of digital transformation versus sustainability?

The pandemic has given an additional boost to online retail with its record volumes already recorded in previous years. As a result, last-mile delivery is bursting at the seams, especially in metropolitan areas. There are limits to the capacity of ...

Thumbnail-Photo: From the pharmacy to home – with a drone
03.08.2022   #retail #Tech in Retail

From the pharmacy to home – with a drone

Boots completes drone delivery of prescription medicines in UK first

Boots has become the first community pharmacy in the UK to transport prescription-only medicines by uncrewed aerial vehicles (UAVs) – commonly known as drones. The leading health and beauty retailer has already completed a test flight ...


Bahnhofstraße 37
53359 Rheinbach
iXtenso - retail trends
iXtenso - retail trends
Celsiusstraße 43
53125 Bonn
Stockumer Kirchstraße 61
40474 Düsseldorf