News • 20.12.2021

One in five will buy groceries online in 2024

Report highlights need for grocers to improve online experiences

Person on a bicycle in front of a blurred city backdrop; Source: Paolo...
Source: Paolo Feser/Unsplash

Spryker Systems has launched its U.S. Online Grocery Report 2022. The research finds that almost half (47 percent) of Americans buy at least some of their groceries online. The research surveyed 2,500 consumers from across the U.S. on their experiences and opinions of grocery shopping.

The research revealed that big box retailers have the edge when it comes to consumers buying online, with 77 percent of U.S. consumers choosing to buy from retailers such as Costco, Walmart or Kroger. However, brand recognition is high when it comes to quick commerce providers. DoorDash was one of the most recognized e-grocery brands by 81 percent of U.S. consumers, followed by Grubhub (73 percent), Instacart (62 percent) and Postmates (62 percent), highlighting that no one supplier dominates the market.

The research also found U.S. consumers are unlikely to shop online for items when they need them at short notice with only 13 percent of consumers choosing to do so. This indicates there is considerable opportunity for quick commerce providers to close this gap, given they would be uniquely placed to provide groceries on short notice and in smaller quantities.

Experience reigns supreme

7 in 10 online shoppers said that the shopping experience and ease of use were key factors when choosing an online grocery provider. The experience is especially important given the main obstacle for shopping online was not being able to see and touch items before purchasing. Improvements in user interfaces will entice more shoppers online, such as better integration between on and offline commerce as well as opening up new innovative channels like voice, VR/AR, IoT, and smart devices.

Impact of the pandemic

One of the main drivers for increasing online grocery shopping is personal safety; 35 percent of respondents cited safety as a key reason for choosing online over brick-and-mortar stores. However, convenience still dwarfs other drivers, with almost two thirds (59 percent) reporting this as the reason for choosing to shop online. With the pandemic as one of the key triggers for consumers choosing to buy online, there is no indication in the data that consumers will go back to pre-pandemic figures. In line with this, more than a fifth (21 percent) of Americans say they expect to mostly or exclusively shop for groceries online within two years.

Room for continued growth in the U.S.

A similar study conducted by Spryker in Germany found that only 35 percent of those ordering groceries did so online – with 12 percent more people doing so in the U.S. for a total of 47 percent, showing that the U.S. is embracing online grocery shopping more than other regions. 10 percent of Germans exclusively shop online compared to 15 percent in the U.S. This might be partially explained by attitudes towards grocery shopping in general, 45 percent of Americans dislike grocery shopping while this is only true of 35 percent of Germans – this could indicate that for those that don't like grocery shopping, online is a more convenient solution.

Source: Spryker Systems GmbH

related articles:

popular articles:

Thumbnail-Photo: Walmart to expand in home delivery
17.01.2022   #brick and mortar retail #delivery

Walmart to expand in home delivery

Retailer to hire more than 3,000 associate delivery drivers, establish all-electric fleet of delivery vehicles

It’s a new year and Walmart is resolving to bring the convenience of InHome delivery to even more customers in 2022. Today, the retailer is announcing plans to scale the service, going from InHome being available to 6 million households ...

Thumbnail-Photo: Ease of returns as top priority in online purchase...
09.02.2022   #online trading #e-commerce

Ease of returns as top priority in online purchase

Right returns process reaps the most consumer loyalty

89 percent of consumers identify ease of returns as top priority when purchasing online. That’s according to new data from delivery experience platform Sorted, which found that retailers who get the returns process right will reap the most ...

Thumbnail-Photo: Cross-Border Commerce Europe launches blue paper on green supply chains...
04.02.2022   #online trading #e-commerce

Cross-Border Commerce Europe launches blue paper on green supply chains

Leading C-Level executives from global retailers contributed to report

Cross-Border Commerce Europe, the platform driving cross-border e-commerce in Europe, publishes its latest blue paper summarising the learnings of seven knowledge and brainstorming sessions between C-Level executives from leading global retailers ...

Thumbnail-Photo: Retail Supply Chain & Logistics Expo
21.01.2022   #retail #data analysis

Retail Supply Chain & Logistics Expo

2nd & 3rd March 2022 - ExCeL London

Retail Supply Chain & Logistics Expo is the ultimate hub for retailers to source the solutions that will ensure their supply chain is running as smoothly and efficiently as possible. Taking place at London’s ExCeL on the 2nd & 3rd ...

Thumbnail-Photo: Home pickup for convenient ecommerce returns...
16.03.2022   #customer satisfaction #services

Home pickup for convenient ecommerce returns

Narvar service available in ten major metros in the U.S. including San Francisco, NY, LA and Chicago

Narvar announced the rollout of its Home Pickup service, a carrier-agnostic returns service that allows shoppers to schedule a courier to pick up return packages at their homes. More than 70 retailers, including DSW and Ann Taylor, piloted the ...

Thumbnail-Photo: The iXtenso editorial team was hungry ...
28.02.2022   #delivery #online food retailing

The iXtenso editorial team was hungry ...

... and tested the Gorillas and Flink delivery services

Food delivery services in city centers are picking up speed. Drivers with oversized backpacks on their backs are increasingly common, sometimes even late at night. Popular services promise to deliver the groceries ordered via app to your doorstep ...

Thumbnail-Photo: Efficient and networked operations in e-commerce warehouses...
24.01.2022   #e-commerce #data analysis

Efficient and networked operations in e-commerce warehouses

Proactively preparing for seasonal peaks using big data

Digital shopping round the clock means particular service requirements for e-commerce retailers, e.g. providing maximum availability and meeting very short delivery deadlines. Due to the increasing complexity of processes related to warehousing and ...

Thumbnail-Photo: Last mile delivery with autonomous driving
31.01.2022   #Tech in Retail #delivery

Last mile delivery with autonomous driving

Pix-E offers a clean, bright and re-imagined future for the high street

With the home delivery season peaking last month as more households than ever elected to Christmas shop from home, researchers, think tanks and civic authorities agree that systemic change is required to enable the benefits of these ...

Thumbnail-Photo: 7-Eleven launches first commercial autonomous delivery service in...
14.12.2021   #Tech in Retail #delivery

7-Eleven launches first commercial autonomous delivery service in California

7-Eleven and Nuro partnership

7‑Eleven, Inc. is bringing a futuristic innovation to Mountain View, CA, customers by piloting autonomous delivery with Nuro, a robotics company transforming local commerce with autonomous vehicles.In collaboration with Nuro, 7‑Eleven is ...

Thumbnail-Photo: Sam’s Club relies on new automation
02.02.2022   #Tech in Retail #logistic solutions

Sam’s Club relies on new automation

Sam’s Club starts national deployment of automated inventory analytics robots

Sam’s Club, a division of Walmart Inc. and a leading membership warehouse club, today announced the national, chain-wide roll out of Inventory Scan that will be added to their existing fleet of robotic scrubbers in partnership with Brain Corp ...

Supplier

Rhenus SE & Co. KG
Rhenus SE & Co. KG
Rhenus-Platz 1
59439 Holzwickede