Report • 13.06.2022

Amazing Amazon Fresh?

Our iXtenso editor tests an Amazon delivery service. Here he shares his impressions

After last year’s trip to Chicago, and its eventually successful search for an Amazon ‘Go’, iXtenso again had the chance to test the cutting edge of America’s continual evolution into grocery retailing. 

Astute iXtenso readers will remember our adventure in Chicago with conflicting real-time data between Google Maps and Amazon Go, store closures, renovations and moves, and a full-scale exit from large sections of the city. 

These were all met with a shrug as the experience was a test to report to our readers – the challenge was the story! This time, the test was more critical; it was about dinner. Making it more interesting and relevant to a more diverse market, iXtenso was making dinner in Cleveland, Ohio. This ‘Rust-Belt’ city is much more a representation of middle America than the Megacity of Chicago.

Two bags standing in front of a flat door
Source: iXtenso / Giese

New app with efficient user experience

The purchase in Chicago last summer left the Amazon Go app on iXtenso’s mobile phone. Aware of the takeover of the largest national organic grocer in America ‘Whole Foods’ by Amazon, our online grocery delivery service should be a seamless addition. 

However, the message upon opening the app delivered a message that the app was no longer active but allowed us to transition it into the current Amazon App and it auto populated the app with our existing account. The user experience within the app was also quite comfortable. 

We wished to receive a full menu of food for an evening in. Although not exactly set in stone, the ideas around this menu were thought out in advance and locating the cheeses, vegetables, and breads were efficient. Alternatives between brands and classes of foods were usually offered and easy to compare. Payment was made a bit complicated as a we desired to use a different credit card than that associated with the account. A simple scan of the card in hand solved this as a ‘one-time’ occurrence and didn’t add a card to the account. This is good practice and was a comfort to know that the original account remained unchanged.

Various sealed foods on a table
Source: iXtenso / Giese

Good prospects for food delivery service

We selected a two-hour delivery window from 3-5 p.m. which fit our schedule and we were expectingto be available to receive our food. The price for this convenience was 10 dollars. This amount surprised us. It really takes this service out of the realm of anyone with an eye on their pocketbook and places it squarely in the bullseye of those with disposable income and a desire for convenience. 

Despite the plan to be home, we were not at home when a push message through the app alerted us to the delivery. Amazon had already established access to the building and two bags awaited our return – right on the doorstep. 

The quality of the foods inside were exceptional. Especially the broccoli was noticeably field-fresh and the rest of the cheese, breads, and spreads were excellent. It is expected that Amazon will continue to nibble away at this market – expanding to a new customer base through efficiencies in last-mile delivery, supply chain optimization, andconvenience.


Our editor also tested Amazon Go – here you can find the full story



Author: Ben Giese

related articles:

popular articles:

Thumbnail-Photo: Walmart to expand in home delivery
17.01.2022   #brick and mortar retail #delivery

Walmart to expand in home delivery

Retailer to hire more than 3,000 associate delivery drivers, establish all-electric fleet of delivery vehicles

It’s a new year and Walmart is resolving to bring the convenience of InHome delivery to even more customers in 2022. Today, the retailer is announcing plans to scale the service, going from InHome being available to 6 million households ...

Thumbnail-Photo: Visibility and control are consumers’ priorities for last-mile delivery...
25.03.2022   #customer satisfaction #services

Visibility and control are consumers’ priorities for last-mile delivery

Consumer demand: tracking deliveries via GPS and redirecting deliveries

Anyline announced findings of its “Last-Mile Delivery: Customer Perception Report 2022.” The survey, conducted on behalf of Anyline by Researchscape, highlights the major pain points of last-mile delivery that have surfaced since the ...

Thumbnail-Photo: Sam’s Club relies on new automation
02.02.2022   #Tech in Retail #logistic solutions

Sam’s Club relies on new automation

Sam’s Club starts national deployment of automated inventory analytics robots

Sam’s Club, a division of Walmart Inc. and a leading membership warehouse club, today announced the national, chain-wide roll out of Inventory Scan that will be added to their existing fleet of robotic scrubbers in partnership with Brain Corp ...

Thumbnail-Photo: FedEx plans to test autonomous drone cargo delivery with Elroy Air...
25.04.2022   #e-commerce #logistic systems

FedEx plans to test autonomous drone cargo delivery with Elroy Air

FedEx and Elroy Air work to launch test flights aimed at middle-mile delivery in 2023

FedEx Express is teaming up with California Bay Area-based Elroy Air, the company building the first end-to-end autonomous vertical take-off and landing (VTOL) aerial cargo system. As a first of its kind agreement in the U.S., FedEx Express ...

Thumbnail-Photo: Ease of returns as top priority in online purchase...
09.02.2022   #online trading #e-commerce

Ease of returns as top priority in online purchase

Right returns process reaps the most consumer loyalty

89 percent of consumers identify ease of returns as top priority when purchasing online. That’s according to new data from delivery experience platform Sorted, which found that retailers who get the returns process right will reap the most ...

Thumbnail-Photo: Home pickup for convenient ecommerce returns...
16.03.2022   #customer satisfaction #services

Home pickup for convenient ecommerce returns

Narvar service available in ten major metros in the U.S. including San Francisco, NY, LA and Chicago

Narvar announced the rollout of its Home Pickup service, a carrier-agnostic returns service that allows shoppers to schedule a courier to pick up return packages at their homes. More than 70 retailers, including DSW and Ann Taylor, piloted the ...

Thumbnail-Photo: Cross-Border Commerce Europe launches blue paper on green supply chains...
04.02.2022   #online trading #e-commerce

Cross-Border Commerce Europe launches blue paper on green supply chains

Leading C-Level executives from global retailers contributed to report

Cross-Border Commerce Europe, the platform driving cross-border e-commerce in Europe, publishes its latest blue paper summarising the learnings of seven knowledge and brainstorming sessions between C-Level executives from leading global retailers ...

Thumbnail-Photo: Last mile delivery with autonomous driving
31.01.2022   #Tech in Retail #delivery

Last mile delivery with autonomous driving

Pix-E offers a clean, bright and re-imagined future for the high street

With the home delivery season peaking last month as more households than ever elected to Christmas shop from home, researchers, think tanks and civic authorities agree that systemic change is required to enable the benefits of these ...

Thumbnail-Photo: Retail Supply Chain & Logistics Expo
21.01.2022   #retail #Tech in Retail

Retail Supply Chain & Logistics Expo

2nd & 3rd March 2022 - ExCeL London

Retail Supply Chain & Logistics Expo is the ultimate hub for retailers to source the solutions that will ensure their supply chain is running as smoothly and efficiently as possible. Taking place at London’s ExCeL on the 2nd & 3rd ...

Thumbnail-Photo: Glory expands presence to support growth in Poland...
14.04.2022   #logistics #cash management

Glory expands presence to support growth in Poland

Glory expands its direct sales & services presence in Eastern Europe to support growth in Poland

Glory has announced continued expansion, with the opening of a direct sales office in Warsaw. Glory Global Solutions (Poland) LLC will capitalise on growth in the Polish market specifically in retail sector. ...

Supplier

Rhenus SE & Co. KG
Rhenus SE & Co. KG
Rhenus-Platz 1
59439 Holzwickede
GLORY Global Solutions (Germany) GmbH
GLORY Global Solutions (Germany) GmbH
Thomas-Edison-Platz 1
63263 Neu-Isenburg