Most retailers have been heavily investing in improving customer experience, encouraging more shoppers into their stores and trying to increase the number of purchases on each visit.
Some of those investments have paid off handsomely while some others have not. The big challenge for many retailers is being able to secure and prioritise the investment opportunities that are likely to have the most impact on sales.
To help retailers with this challenge Pierhouse asked over 250 shoppers a key question that stores might find it awkward to ask for themselves "Why do shoppers walk out of a store without buying anything?"
Download the survey from Pierhouse here.
