Company News • 02.10.2018

Top-Toy strengthens stores with digital initiatives

Digital initiatives to boost the stores and ensure competitiveness

Top-Toy; Copyright: Delfi Technologies A/S
Source: Delfi Technologies A/S

A highly competitive market with frequent campaigns such as Halloween, Black Friday, and Christmas puts great demands on retailers. This is also the case with Top-Toy, the leading Nordic toy group, which operates the Toys "r" us and BR Toys chains. Top-Toy makes an active effort to be creative and think of the box when it comes to run stores in a market where the competition is tough and new digital stores are gaining more and more market shares.

It goes without saying, that we have to be competitive if we want to be a part of the game. It requires discipline and creativity every single day. Therefore, among other things, we are launching a new price robot, which monitors and scans competitors' online prices. In that way, we can adjust prices in all our channels, online and in physical stores, so we constantly can keep up with the market, says Kenneth Messerschmidt, Vice President IT at Top-Toy

Electronic shelf labels are a brick in the game 

When you have a big need for price and product changes and the number of campaigns during the year does not get smaller, rather the opposite, you also have to take a to look at the resources in the stores. Therefore, TOP-TOY has chosen to implement electronic shelf labels in 72 TOYS”R”US stores in Denmark, Sweden, Norway and Finland. The electronic shelf labels release time and resources in the stores and the solution has to be implemented in all 72 stores before Black Friday in November.

Kenneth Messerschmidt says about the project and the tight schedule:
We have an ambitious, but realistic roll-out plan, as we want the full benefit of the investment within the large pressure coming this fall with Black Friday and hereafter the Christmas season. The electronic shelf labels are an extra brick in the game to be competitive and is a tool that goes hand in hand with our new price robot. Now, within minutes, we can quickly and easily update the prices in the stores.

Supplier
Logo: Delfi Technologies GmbH

Delfi Technologies GmbH

Landgraben 75
24232 Schönkirchen
Germany
Top-Toy; Copyright: Delfi Technologies A/S
Source: Delfi Technologies A/S

To begin with, Top-Toyhas chosen to install electronic shelf labels on their 'top 3000 items' - the most selling products and with the most price changes. Delfi Technologies A/S has been chosen as the supplier for the project and a centralized cloud solution ensures a fast and easy preparation process and delivery to the stores.

We have chosen Delfi Technologies as the supplier as their cloud solution with electronic shelf labels matches our digital ambitions. At the same time, we can control everything at a central level - both the installation in the stores and the following operation.

related articles:

popular articles:

Thumbnail-Photo: Marketing automation: The USP of the online world...
25.09.2018   #online trading #customer satisfaction

Marketing automation: The USP of the online world

How to successfully develop a personalized sales approach almost automatically

Every day, marketers grapple with a mixture of database, web analytics, communication, workflows, and CRM synchronization. Processes today can be summarized, analyzed and optimized with the help of marketing automation - for a personalized sales ...

Thumbnail-Photo: Bygg-Ole in Sweden streamlines stores with electronic shelf labels...
12.10.2018   #electronic shelf labels (ESL) #electronic shelf labelling

Bygg-Ole in Sweden streamlines stores with electronic shelf labels

For more efficiency and free up time for more promotional activities

With the goal of saving time and money, the DIY retailer Bygg-Ole in Stockholm has implemented the solution Breece electronic shelf labels, which will help the DIY retailer to increase efficiency and free up time for more promotional ...

Thumbnail-Photo: Innovative in-store solution for Dublin university...
10.10.2018   #epos systems #cashpoints, cash register, cash desk

Innovative in-store solution for Dublin university

APG Cash Drawer with Retail Solutions installs SMARTtill Cash Management
Technology

APG Cash Drawer, a fast-growing global manufacturer of cash management solutions, announced today their SMARTtill Intelligent Cash Drawer has been installed in Dublin City University’s (DCU) new Londis store as part of its goal to maximize ...

Thumbnail-Photo: Mobile payment service
20.08.2018   #mobile payment #customer satisfaction

Mobile payment service

Mall of America® welcomes chinese consumers

CITCON, the leading cross-border mobile payment and marketing company announced today its partnership with Mall of America®, the nation's largest entertainment and retail complex. The CITCON cross-border mobile payment solution will be ...

Thumbnail-Photo: Toshiba is the leader in EPOS technology
18.10.2018   #cashpoints, cash register, cash desk #self service terminals

Toshiba is the leader in EPOS technology

Nearly 50 percent growth in self checkout market share

Toshiba Global Commerce Solutions (TGCS), the global market share leader in installed retail point of sale (EPOS) technology, has rapidly-grown its worldwide self-checkout (SCO) market share by 46 percent, according to research and consulting ...

Thumbnail-Photo: Make room for innovation: Cloud services for agile businesses...
05.10.2018   #data warehouse management #software as a service (SaaS)

Make room for innovation: Cloud services for agile businesses

Implement your retail pilot projects faster than ever. Interview with SAP retail experts.

Leaner, faster, more useful: Cloud solutions help analyze customer information and make meaningful use of it. Ralf Kern and Achim Schneider of the Industry Business Unit Retail at SAP reveal which retailers no longer want to do without the cloud and ...

Thumbnail-Photo: Waiting in checkout lines
15.08.2018   #customer satisfaction #digitization

Waiting in checkout lines

A turnoff to European shoppers

For many European shoppers, waiting at checkout lines any longer than five minutes is too long, according to retail study by Adyen. Shoppers are looking for an experience that satisfies three fundamental demands: convenience, context and ...

Thumbnail-Photo: Consumer adoption of retailer mobile apps doubles...
06.09.2018   #digitization #app

Consumer adoption of retailer mobile apps doubles

67 percent of consumers use a retailer app on their phone

As mobile shopping continues to grow, consumers are downloading retailer’s mobile apps at double the rate of years past and conducting more in-app purchases, according to new findings from Synchrony. As the mobile channel becomes ...

Thumbnail-Photo: New cash management solutions for the convenience sector...
08.11.2018   #cash management #cash handling systeme

New cash management solutions for the convenience sector

APG Cash Drawer partners with MSP Systems

APG Cash Drawer, a fast-growing global manufacturer of cash management solutions, announced today its new partnership with MSP Systems, a leading EPOS technology provider for the convenience sector in the UK.  MSP is now offering the SMARTtill ...

Thumbnail-Photo: Payment solutions in the self-service market...
13.09.2018   #payment systems #self-checkout systems

Payment solutions in the self-service market

CCV and PAX are forming a joint venture

CCV, one of the largest payment service providers and suppliers of payment solutions in Europe, and PAX Technology Limited, subsidiary of PAX Global Technology Limited (“PAX Global”) (Stock Code: 00327.HK), one of the leading electronic ...

Supplier

Verifone (UK) Limited
7 Cowley Business Park, High Street
UB8 2AD Cowley, Uxbridge
APG Cash Drawer
APG Cash Drawer
4 The Drove
BN9 0LA Newhaven
CCV Deutschland GmbH
CCV Deutschland GmbH
Gewerbering 1
84072 Au i.d.Hallertau
Delfi Technologies GmbH
Delfi Technologies GmbH
Landgraben 75
24232 Schönkirchen
AURES Technologies GmbH
AURES Technologies GmbH
Maisacherstr. 118
82256 Fürstenfeldbruck
Superdata EDV-Vertrieb GmbH
Superdata EDV-Vertrieb GmbH
Ruhrstr. 90
22761 Hamburg