Standard Cognition, which is eliminating the hassle of retail checkout by removing it entirely, announced today that it has opened San Francisco’s first public cashierless store. Located at 1071 Market Street, the Standard Market proof-of-concept store allows consumers to shop and pay without scanning or stopping to check out.
An alternative to Amazon Go, the Standard Cognition platform is the first such solution available to any retailer, radically improving the customer experience, reducing costs and opening new revenue streams for retailers. (View a video demo of the system here.)
Standard’s technology has been in development since 2016, and has been thoroughly tested in the company’s own labs. The system correctly matches items to the right shopper, and detects when a shopper returns an item to a shelf or inserts it in a bag or pocket. There is no scanning required, for a frictionless experience.
“The public opening of our Standard Market store is the culmination of nearly two years of work by the Standard team,” said Jordan Fisher, Co-founder and CEO of Standard Cognition. “We’re excited to be able to welcome customers to the Standard Market, and give shoppers a glimpse of the future of retail. We’ll be constantly adding new features, and are excited for customers to experience the magic of autonomous checkout.”
Standard’s system offers several benefits over other autonomous checkout platforms:
- Privacy - No biometric information is collected from customers, including facial recognition
- Scalable - Lightweight installation process requiring only overhead cameras - no sensors
- Seamless Experience - No checkout, no lines
- Flexible - Allows for dynamic retail environments and flash sales
- Insight - Anonymized shopper analytics for the store
The company will use Standard Market as a testing ground for its system’s scale and new features. Store hours, product selection, and the total number of shoppers the store can accommodate will expand quickly over the coming weeks.
In the short term, shoppers will need to download the Standard Checkout app from iTunes or Google Play in order to shop at the Standard Market. Later this year, shoppers will be able to shop without the app and pay via cash or credit card.
