Advertorial • 08.02.2019

Self-service sells

Kiosks represent an important part of retail’s future

Self-service is growing exponentially in all areas of retail, hotels, restaurants, healthcare and banking environments. Customers increasingly expect self-service technology options and traditional brick-and-mortar stores are no exception. Retailers are looking for ways to implement technology to enrich customer experiences by freeing point of sale from the checkout counter and blending e-commerce with in-store experiences. Omnishoppers (multichannel buyers) are the customers businesses need to focus on today, as they, according to the Harvard Business Review, spend four percent more on average.

Self-service is changing the way we shop. More than 85% of consumers have used a self-service kiosk when they shop, and that number is on the rise. Beneficial both for the customer and the businesses, kiosks represent an important part of retail’s future.

Supplier
Logo: Elo Touch Solutions (Belgium) NV

Elo Touch Solutions (Belgium) NV

Wingepark 5B / 301
3011 Rotselaar
Belgium
Frau an Kiosk Terminal
Source: elo

A recent industry study suggests that 60% of shoppers would visit a limited-service concept more often if they were available, and this trend is growing fastest among millennials who are more reluctant to deal directly with cashiers. Evidence already shows that kiosks reduce the time customers wait in line. The airline industry witnessed a 60-second drop in service times when they incorporated self-service kiosks, while a number of restaurants have noted that kiosks cut the time to take orders by nearly half. Reducing service time not only improves the customer experience but also increases sales. A Harvard Business Review study shows a 7 second reduction in average service time, which has been linked to an increase in market share of up to 3%. Kiosk also shows an average increase of basket size of 21%.

Kiosks not only enable upselling, they offer additional insight into the brand and products. They provide unique opportunities to recognize customers, make them feel special and delight them with personalized experiences. An endless inventory can be customized and personalized according to user’s behavior and preferences.  Screens can display the myriad color, fabric and style variations that come with individual products. Kiosks clue-in customers to the full catalog of styles and colors for furniture, cars and other space-consuming objects. Thanks to the kiosk, customers can find items they might never have purchased otherwise.

kiosk terminal
Source: elo

In addition, self-service kiosks optimize employee time and effort. By liberating employees to perform truly valuable work, rather than just pushing buttons on a register, they accomplish multiple key goals with increased efficiency and improved customer service as a result.

Developing a self-service solutions in partnership with Elo’s experience in touch signage,  software deployment, and kiosk integration increases your efficiencies, reduces costs,  and enables retailers to be a relevant with the latest trends in merchant-consumer interaction.

Elo has a broad range of interactive solutions aimed at making self-service easy, with touchscreen products turning every digital touch point in-store into a point of sale. Digital signage touchscreens used for point of information and endless aisle applications are turned into in-store e-commerce with the addition of payment terminals and the smaller signage screens are used as POS systems and self-service kiosks.

The large portfolio of touchscreens in various form factors and sizes from tablet-sized 10 inch to large canvas 70 inch displays, allows the customer to choose a solution according to their needs. The solution can be configured further to expand use, with accessories, peripherals, stands and mounts. 

related articles:

popular articles:

Thumbnail-Photo: Help yourself!: Are self-checkouts the next big thing in retail?...
14.06.2023   #brick and mortar retail #self-checkout systems

"Help yourself!": Are self-checkouts the next big thing in retail?

Efficient everyday business, efficient shopping

In the face of the digital age (and the rush just after the end of the workday or the day right before a holiday), retailers are looking for innovative technologies to continuously improve shopping experiences. Self-service checkouts (SCOs) allow ...

Thumbnail-Photo: Toshiba opens new Retail Operations Center in Europe...
03.08.2023   #e-commerce #retail

Toshiba opens new Retail Operations Center in Europe

Facility equipped with innovative technology and a powerful inventory management system

Toshiba Global Commerce Solutions has opened a state-of-the-art Retail Operations Center in Almere, Netherlands. The strategic move will enhance operational efficiency and provide superior service to the company's valued customers and partners ...

Thumbnail-Photo: Enhance inventory management and loss prevention – with Zebra...
12.06.2023   #e-commerce #brick and mortar retail

Enhance inventory management and loss prevention – with Zebra SmartCount solution

Now available in DACH, this accurate, easy-to-use solution provides time and cost savings and better inventory management

Zebra Technologies Corporation (NASDAQ: ZBRA), a leading digital solution provider enabling businesses to intelligently connect data, assets, and people, will present Zebra SmartCount™,  a proven, comprehensive solution now ...

Thumbnail-Photo: With chatbots on the winning side?
02.08.2023   #online trading #e-commerce

With chatbots on the winning side?

How Google wants to promote productivity and creativity with Bard

Chatbots and other AI tools have been the talk of the town since the release of ChatGPT last year. In many industries, discussions are being held about the quality, reliability and actual usefulness of the programmes. With Bard, Google has thrown ...

Thumbnail-Photo: Toshiba Launches New ELERA™ Security Suite to Address the Industry’s...
22.09.2023   #cashpoints #customer experience

Toshiba Launches New ELERA™ Security Suite to Address the Industry’s Challenges Around Shrink

Toshiba’s A.I.-powered solution empowers retailers across the globe to better manage loss prevention and protect profits

Security Suite from Toshiba Global Commerce Solutions empowers retailers to minimize shrink...

Thumbnail-Photo: Toshiba launches powerful and compact TCx® 900 point-of-sale system...
22.08.2023   #brick and mortar retail #epos systems

Toshiba launches powerful and compact TCx® 900 point-of-sale system

POS system TCx 900 is designed for retail requirements and equipped with 13th generation Intel Core processors

The TCx® 900 is the newest point-of-sale (POS) system from global retail technology leader Toshiba Global Commerce Solutions. It provides advanced technology offerings through a powerful modular system in a compact design built to last and ...

Thumbnail-Photo: German drinks retailer utilising facial analysis for automatic age checks...
28.07.2023   #brick and mortar retail #Tech in Retail

German drinks retailer utilising facial analysis for automatic age checks

Stand-alone solution MyCheckr for age verification by using cameras

A German liquor store franchisee operating in Pinneberg and Tornesch near Hamburg, has installed Innovative Technology's age verification technology. Innovative Technology (ITL), a provider of AI-powered biometric solutions, works with several ...

Thumbnail-Photo: Nike launches Airphoria in Fortnite
26.06.2023   #digitization #omnichannel

Nike launches Airphoria in Fortnite

Access open from June 20 at 12 pm ET through June 27 at 8 pm ET

Nike is launching “Airphoria” in Fortnite, a first-of-its-kind gaming experience. Building on a multiyear partnership with Epic Games, Airphoria brings to life the future of sport experiences at the intersection of games and culture, ...

Thumbnail-Photo: Puma reimagines omnichannel shopping experience through metaverse...
21.06.2023   #omnichannel #customer experience

Puma reimagines omnichannel shopping experience through metaverse platform

Sports company expands its metaverse web destination, Black Station, with immersive digital retail experience

Sports company Puma has launched Black Station 2, a metaverse platform that bridges the digital and physical worlds, allowing users to purchase phygital footwear. Black Station 2 is an expansion to its initial Black Station debut last September as ...

Thumbnail-Photo: Aldi and (e-)commerce in China
26.06.2023   #online trading #e-commerce

Aldi and (e-)commerce in China

How the discounter is positioning itself in East Asia and what others can learn from it

"China is a highly competitive market," says Renata Thiébaut. Nevertheless, the company, headquartered in the Ruhr region, seems to have shown elbows and is now selling successfully there. The professor of e-commerce and China expert ...

Supplier

Innovative Technology Ltd.
Innovative Technology Ltd.
Innovative Business Park
OL1 4EQ Oldham
Reflexis Systems GmbH
Reflexis Systems GmbH
Kokkolastr. 5-7
40882 Ratingen
Zebra Technologies Germany GmbH
Zebra Technologies Germany GmbH
Franz-Rennefeld-Weg 2-6
40472 Düsseldorf