Advertorial • 08.02.2019

Self-service sells

Kiosks represent an important part of retail’s future

Self-service is growing exponentially in all areas of retail, hotels, restaurants, healthcare and banking environments. Customers increasingly expect self-service technology options and traditional brick-and-mortar stores are no exception. Retailers are looking for ways to implement technology to enrich customer experiences by freeing point of sale from the checkout counter and blending e-commerce with in-store experiences. Omnishoppers (multichannel buyers) are the customers businesses need to focus on today, as they, according to the Harvard Business Review, spend four percent more on average.

Self-service is changing the way we shop. More than 85% of consumers have used a self-service kiosk when they shop, and that number is on the rise. Beneficial both for the customer and the businesses, kiosks represent an important part of retail’s future.

Supplier
Logo: Elo Touch Solutions NV

Elo Touch Solutions NV

Kolonel Begaultlaan 1C11
3012 Leuven
Belgium
Frau an Kiosk Terminal
Source: elo

A recent industry study suggests that 60% of shoppers would visit a limited-service concept more often if they were available, and this trend is growing fastest among millennials who are more reluctant to deal directly with cashiers. Evidence already shows that kiosks reduce the time customers wait in line. The airline industry witnessed a 60-second drop in service times when they incorporated self-service kiosks, while a number of restaurants have noted that kiosks cut the time to take orders by nearly half. Reducing service time not only improves the customer experience but also increases sales. A Harvard Business Review study shows a 7 second reduction in average service time, which has been linked to an increase in market share of up to 3%. Kiosk also shows an average increase of basket size of 21%.

Kiosks not only enable upselling, they offer additional insight into the brand and products. They provide unique opportunities to recognize customers, make them feel special and delight them with personalized experiences. An endless inventory can be customized and personalized according to user’s behavior and preferences.  Screens can display the myriad color, fabric and style variations that come with individual products. Kiosks clue-in customers to the full catalog of styles and colors for furniture, cars and other space-consuming objects. Thanks to the kiosk, customers can find items they might never have purchased otherwise.

kiosk terminal
Source: elo

In addition, self-service kiosks optimize employee time and effort. By liberating employees to perform truly valuable work, rather than just pushing buttons on a register, they accomplish multiple key goals with increased efficiency and improved customer service as a result.

Developing a self-service solutions in partnership with Elo’s experience in touch signage,  software deployment, and kiosk integration increases your efficiencies, reduces costs,  and enables retailers to be a relevant with the latest trends in merchant-consumer interaction.

Elo has a broad range of interactive solutions aimed at making self-service easy, with touchscreen products turning every digital touch point in-store into a point of sale. Digital signage touchscreens used for point of information and endless aisle applications are turned into in-store e-commerce with the addition of payment terminals and the smaller signage screens are used as POS systems and self-service kiosks.

The large portfolio of touchscreens in various form factors and sizes from tablet-sized 10 inch to large canvas 70 inch displays, allows the customer to choose a solution according to their needs. The solution can be configured further to expand use, with accessories, peripherals, stands and mounts. 

related articles:

popular articles:

Thumbnail-Photo: CIE 2019: Chinas premier B2B trade show
04.03.2019   #e-commerce #event

CIE 2019: China's premier B2B trade show

5th International Internet and E-commerce Expo in Shenzhen

CIE 2019, the 5th China (Shenzhen) International Internet and E-commerce Expo, is the premier B2B trade show in China that focuses specifically on internet technologies and e-commerce as well as the related industries. More than 400 exhibitors ...

Thumbnail-Photo: Worry-free legal compliance: tips for newcomers to online retail...
18.02.2019   #online trading #e-commerce

Worry-free legal compliance: tips for newcomers to online retail

Interview with Johannes Drijkoningen, Händlerbund e.V. (German online trade association)

It is imperative for all online retailers to be legally compliant. We talked to Johannes Drijkoningen, Association Advisor at the Händlerbund e.V. about support, relevant information and unfounded fear of digitization. ...

Thumbnail-Photo: The new connection: Mobile payment via electronic shelf labels...
03.01.2019   #mobile payment #brick and mortar retail

The new connection: Mobile payment via electronic shelf labels

Interview with Alexander Hahn from digital payment service provider Wirecard

It’s a customer’s dream: no more waiting in line at the checkout counter. At this point, consumers can already scan their purchases with their smartphones, pay and leave the store. Wirecard collaborates with SES-imagotag and makes this ...

Thumbnail-Photo: First-hand packaging technology
01.02.2019   #event #packaging

First-hand packaging technology

LogiMAT 2019 in Stuttgart

In response to new regulations, packaging industry exhibitors at the 17th LogiMAT are showcasing new developments and innovations in machine technology, methods for reducing the use of traditional materials, and brand-new materials.As people become ...

Thumbnail-Photo: Social commerce 2.0: artificial intelligence detects purchase intention...
18.04.2019   #e-commerce #sustainability

Social commerce 2.0: artificial intelligence detects purchase intention

Choosy analyzes fashion trends on Instagram – and redesigns them

The fashion world moves at lightning speed – and more than ever thanks to the rise of social media. In the past, key trends emerged off the runways twice a year during fashion weeks. Now Instagram et al. set the tone daily thanks to feeds of ...

Thumbnail-Photo: Plantorama grows
04.04.2019   #brick and mortar retail #electronic shelf labels (ESL)

Plantorama grows

And so does the customer experience

The largest garden and animal center chain in Denmark invests in a new and large inspiring garden center in the city Egå near Aarhus.  An extra effort is made for the customer experience with initiatives such as a coffee shop, a ...

Thumbnail-Photo: 3D shop and customer analysis with artificial intelligence...
04.02.2019   #customer analysis #Trade fair special EuroCIS 2019

3D shop and customer analysis with artificial intelligence

Product innovation at EuroCIS: Intenta S1000 people counter

Intenta presents the new Intenta S1000 people counter at this year’s EuroCIS – a new 3D vision sensor for fully automatic intelligent scene interpretations. This retail specialist tracks precise data for customer statistics thus giving ...

Thumbnail-Photo: Integration to provide more options
04.04.2019   #online trading #e-commerce

Integration to provide more options

real.de and ROQQIO

The real online marketplace is now also open to retailers working with the ROQQIO Commerce Solutions cloud solution. Thanks to the integration of the ROQQIO Commerce Cloud (previously known as eFulfilment), real is offering retailers two new ways of ...

Thumbnail-Photo: retail trends: focus Retail Technology
12.02.2019   #mobile shopping #digital marketing

retail trends: focus "Retail Technology"

Omnichannel commerce, mobile shopping, seamless checkout – technology trends 2019

Would you like to find out about the latest retail technologies and hold something tangible in your hands at the same time?We'll be happy to send you a copy of our print edition retail trends: with the focus on "Retail Technology" ...

Supplier

LANCOM Systems GmbH
LANCOM Systems GmbH
Adenauerstraße 20 / B2
52146 Würselen
APG Cash Drawer
APG Cash Drawer
4 The Drove
BN9 0LA Newhaven
SES-imagotag Deutschland GmbH
SES-imagotag Deutschland GmbH
Bundesstraße 16
77955 Ettenheim
Permaplay Media Solutions GmbH
Permaplay Media Solutions GmbH
Aschmattstr. 8
76532 Baden-Baden
ROQQIO Commerce Solutions GmbH
ROQQIO Commerce Solutions GmbH
Harburger Schloßstraße 28
21079 Hamburg
Allgeier Enterprise Services
Allgeier Enterprise Services
Westerbachstr. 32
61476 Kronberg im Taunus
Casio Europe GmbH
Casio Europe GmbH
CASIO-Platz 1
22848 Norderstedt
Delfi Technologies GmbH
Delfi Technologies GmbH
Landgraben 75
24232 Schönkirchen
Axis Communications GmbH
Axis Communications GmbH
Adalperostraße 86
85737 Ismaning
POSIFLEX GmbH
POSIFLEX GmbH
Flinger Broich 203
40235 Düsseldorf