Report • 05.06.2015
RBTE organiser launches Buying & Merchandising Summit
"Retailing is no longer about what you want to sell, but what your customer wants to buy"
Following on from the success of the 5th annual RBTE and the International Retail Franchise Summit 2015, Legend Exhibitions has announced the launch of the Buying & Merchandising Summit 2015 in London this September.
With consumer behaviour rapidly evolving towards anytime/anywhere shopping together with the ascendancy of Marketing, proliferation of product information channels and advances in computing power; buying and merchandising executives are having to rethink their strategies to ensure the omnichannel customer remains loyal.
With the omnichannel customer becoming increasingly demanding, how can you ensure your buying and merchandising remains efficient?
"The retail industry is going through a fundamental shift as it reacts to information-empowered consumers. Consumers use web-enabled technologies to find relevant solutions to their lifestyle needs anytime and anywhere, and retailers must respond with targeted and relevant products and services delivered when and how consumers want them."
"At the Buying & Merchandising Summit, you will meet with your peers for an exchange of viewpoints about how to address the challenges and opportunities created by this shift", said Chairman Brian Kilcourse about the new conference.
See the program of the summit here.
Source: Legend Exhibitions
channels: event planning, trade fair organizer
