Report • 22.09.2015
The world’s biggest retail trade fair is shaping up well for the future
EuroShop 2017: 7 experience dimensions replace the 4 former segments
EuroShop 2014 in Düsseldorf was a success across the board. All records were broken: 109,496 visitors from some 100 countries travelled to the Rhine to gather information on all facets, innovations and trends in the global retail world from the 2,229 exhibitors attending the event from 56 nations.
All this provided impressive proof of one thing: in retail there is just no avoiding EuroShop. However, when one trade fair ends the next one begins – which is why preparations are already in full swing for the next EuroShop from 5 to 9 March 2017. The starting signal for EuroShop 2017 is given: the acquisition largest capital goods trade fair for retail and its partners has already started.
Four turns into Seven
For many years now EuroShop has been very successful with its subdivision into the four areas EuroConcept, EuroSales, EuroExpo and EuroCIS. However, a concept proving successful in the past will not necessarily succeed in the future. Anticipation has always been one of the key prerequisites for EuroShop’s ongoing success. And the dynamic further developments in retail are now also seeing the leading international trade fair EuroShop break new ground – with forward-looking, consistent changes.
In concrete terms this means 2017 will see the 4-segment structure of the past being replaced with a new system for the future. The new segmentation features seven Experience Dimensions: POP Marketing (Halls 1 + 3), Expo & Event Marketing (Halls 4 + 5), Retail Technology (Halls 6 + 7a), Lighting (Halls 9 + 10), Visual Merchandising (Hall 11), Shop Fitting & Store Design (Halls 12-14) and Food Tech & Energy Management (Halls 15-17).
The new layout guarantees an even more visitor-oriented array of ranges, on the one hand, and provides scope for synergies in various dimensions, on the other, because borders between the ranges will increasingly blur in the long run, as has been the case with display mannequins and high-end shop fitting with store design, for example. This means EuroShop 2017 will provide a more flexible framework as well as plenty of scope for presenting future-oriented developments and innovative products for global retail.
For further information go to www.euroshop.de.
Exhibitors can also register direct online at: www.euroshop.de/application.
Source: Messe Düsseldorf GmbH
channels: retail, event planning, trade fair organizer
