Company News • 14.07.2015
RBTE announces major new initiative for eCommerce
The eCommerce Quarter will be a major "show within a show"
RBTE has announced a major new development with the launch of the eCommerce Quarter at RBTE 2016. The eCommerce Quarter will provide retailers with an even more compelling reason to visit RBTE next March.
RBTE Event Director Matt Bradley said, "RBTE already covers all areas of retail, but with the impact of eCommerce on retail continues to grow, and every touch-point is still evolving. All the components of the multichannel retail ecosystem are changing rapidly to keep pace, as organisational silos dissolve and virtual and physical retail continue to merge. RBTE is the ideal environment to focus on these changes, as it's the only event that covers every aspect of retail from the connected consumer through to back-office operations, allowing eCommerece to be examined in its full context."
The eCommerce Quarter will be a major "show within a show" at RBTE featuring 50+ stands which will be devoted exclusively to eCommerce vendors. The eCommerce Quarter will also host an eCommerce Conference Theatre which will be jam packed with retail experts presenting practical 'how to' sessions, case studies, success stories, research and analysis, selected by RBTE eCommerce Steering Committee. RBTE's eCommerce campaign will be supported by industry guru Chris Jones, an expert in this area and author of The Multichannel Retail Handbook, as well as the launch of Essential eCommerce, a sister online magazine to Essential Retail dedicated to every aspect on online retailing.
More Information can be found on www.rbtexpo.com.
Source: Legend Exhibitions