Company News • 17.05.2011

Product information provided directly on the mobile phone

New system solution enables manufacturers the access to the mobile world

Balingen, 13th May 2011 – Who is the manufacturer of this product? Where, when and under what circumstances was this product manufactured? And what are its ingredients? These are only some of the most popular questions which a new type of consumer poses to food manufacturers and retailers in reaction to food scandals such as the discovery of dioxin in eggs. Bizerba developed a standard solution enabling the food industry to make use of the benefits of mobile technologies for increased product transparency in a quick and low-cost way and without any development efforts.

In this context, the QR code - a square box with black-and-white pixels - plays an important role. This box is familiar to us from posters and magazines, and recently also from food packaging. Customers scan the box by means of the camera on their mobile phone, and are directly connected to an internet portal. Now, information about the origin and ingredients of the product are indicated on their display, optionally also recipes and additional purchase recommendations.

Bizerba developed a standard solution enabling all food manufacturers to enter this mobile world without having to invest time and money in development work.

This is how the QR code functions: Additional data regarding the product can be stored in the Bizerba labelling system by means of the _dataMaintenance.BRAIN software. This includes general information such as butcher's shops and batch numbers as well as categories such as rump steak or filet, but also further information regarding the product history such as the exact place of breeding, or dissection information. Moreover it is possible to provide the results of foreign particle inspections for superior IT systems.

"The IT sends all this bundled information to a partner company and generates a QR code with reference to the URL of this bundled information at the same time," Dieter Conzelmann, Director Industry Solutions at Bizerba explains. Manual or fully automatic labelling systems print this code onto the label and apply it to the product packaging.

The partner companies such as the online portal mynetfair administer the product information providing it online to consumers. The place of breeding, for example, may be indicated on Google maps automatically. The company also offers the appropriate mobile application, in Apple circles also known as App. This application allows the customer to scan the QR code with his mobile phone receiving all product information and graphic illustrations on his display.

This solution is shown on the Interpack 2011 in Dusseldorf from 12th to 18th May (hall 14, stand C14).
 

Supplier
Logo: Bizerba SE & Co. KG

Bizerba SE & Co. KG

Wilhelm-Kraut-Straße 65
72336 Balingen
Germany

related articles:

popular articles:

Thumbnail-Photo: Smart meters: Be proactive and reap the benefits...
12.08.2019   #energy optimization #electrical installation

Smart meters: Be proactive and reap the benefits

The Metering Point Operation Act calls for smart meter rollout

The black and analog electric meter box has become obsolete: The mandatory smart meter rollout will commence in a few months. What does the installation of digital, smart electric meters mean for retailers and chain stores? ...

Thumbnail-Photo: Making Deeper Connections at ISE 2020
21.11.2019   #digital signage #video

Making Deeper Connections at ISE 2020

Visitor registration opens; exciting new features; most conferences ever; opening address confirmed

Visitor registration opens today for ISE 2020, which is set to be the most compelling Integrated Systems Europe show ever. Taking place at the RAI Amsterdam on 11-14 February 2020, ISE is the world’s leading event for the professional systems ...

Thumbnail-Photo: Retail Asia Conference & Expo (RACE)
07.10.2019   #online trading #retail

Retail Asia Conference & Expo (RACE)

As the leading retail exhibition in Asia, RACE is taken place from 6 – 8 May 2020.

As the leading retail exhibition in Asia, RACE is recognised as the must-join event among the industry’s most influential retailers and customers. RACE features three focus areas: Retail technology, retail design & in-store marketing ...

Thumbnail-Photo: Mobile payments at the supermarket checkout
05.08.2019   #mobile payment #smartphone

Mobile payments at the supermarket checkout

An early adopter’s experience of mobile payments

Or: "What’s that you’re doing with your watch?“I still remember the first time I used mobile payment technology and paid for items with my smartphone at a supermarket checkout: It was October 17, 2018, exactly seven days after ...

Thumbnail-Photo: New year brings new regulations
13.09.2019   #data management #receipt printer

New year brings new regulations

What are the big changes for German point of sales systems come 2020?

Big changes are coming to Germany’s point of sale systems starting January 1, 2020. Two terms that are tossed around in this connection are "Belegausgabepflicht" (Receipt Provision Ordinance) and ...

Thumbnail-Photo: The iXtenso editors tested self-scanning ......
30.09.2019   #mobile payment #self-checkout systems

The iXtenso editors tested self-scanning ...

... with an app of the Hobbymarkt Knauber in Bonn, Germany

Snabble has developed a payment app that allows customers to scan their purchases in retail stores and pay online. I wondered: How does it work?The app is in use in the Bonn DIY and hobby market Knauber, among other places. Let’s make a move ...

Thumbnail-Photo: POS in the cloud: the networked checkout
13.09.2019   #epos software #digitization

POS in the cloud: the networked checkout

On the possibilities for a cloud-based point-of-sale-system

Everyone is talking about smart industry-specific cloud solutions. The cloud also offers the retail sector fresh possibilities for its day-to-day operations. So, it's no surprise that more and more companies are installing point-of-sale software ...

Thumbnail-Photo: Enhanced, interactive, virtual – It’s all about the experience!...
21.11.2019   #online trading #customer satisfaction

Enhanced, interactive, virtual – It’s all about the experience!

AR and VR can boost online and offline retail

New technologies permeate all aspects of the retail business, whether it’s self-checkouts, AI or robotics. Virtual and Augmented Reality (VR and AR) are yet other components in this setting. In this interview with iXtenso, Kelly Goetsch, ...

Thumbnail-Photo: Irma: flagship store in Copenhagen
30.10.2019   #electronic shelf labels (ESL) #price labelling

Irma: flagship store in Copenhagen

Denmark's oldest grocery chain opens a new store

At the same time Irma, a Danish grocery chain, could celebrate its 133rd birthday, the chain also opened a new flagship store at Østerport station in Copenhagen. Besides showing renewal and being able to ensure the customers updated prices ...

Thumbnail-Photo: Retail analytics: Breaking down data silos and improving operational...
29.07.2019   #data management #data analysis

Retail analytics: Breaking down data silos and improving operational efficiency

How comprehensive data usage led to higher revenue at Heine

“As a business with heritage in mail order, we used to have access to detailed reports about product performance in our catalogues. Once our digital presence grew, we had very limited information available that combined the KPIs for both our ...

Supplier

Superdata GmbH
Superdata GmbH
Ruhrstr. 90
22761 Hamburg
Permaplay Media Solutions GmbH
Permaplay Media Solutions GmbH
Aschmattstr. 8
76532 Baden-Baden
APG Cash Drawer
APG Cash Drawer
4 The Drove
BN9 0LA Newhaven
Delfi Technologies GmbH
Delfi Technologies GmbH
Landgraben 75
24232 Schönkirchen
iXtenso - Magazin für den Einzelhandel
iXtenso - Magazin für den Einzelhandel
Celsiusstraße 43
53125 Bonn