News • 01.07.2019

45th anniversary of the barcode in retail

GS1 US celebrates the barcode’s relevance as the backbone of commerce

Graphic of a barcode with an anniversary-text; copyright: GS1 US...
Source: GS1 US

GS1 US®, the information standards organization best known as the administrator of UPC barcodes, this week celebrates 45 years since the debut and first scan of the iconic barcode. On June 26, 1974, a pack of Wrigley's chewing gum carrying a Universal Product Code (UPC) was scanned at a Marsh Supermarket in Troy, Ohio. This historic milestone marked the beginning of the modern shopping experience. Today, the barcode is scanned more than six billion times daily and continues to be one of the most trusted symbols in the world, powering global commerce.

"Since being introduced in the grocery sector, the barcode has enabled countless modern conveniences for consumers and paved the way for emerging technologies," said Bob Carpenter, president and CEO of GS1 US. "From same-day delivery to patient bedside scanning that ensures administration of the proper medication, millions of transactions and processes would not be possible without barcodes and the underlying standards that uniquely identify products, services, locations and more in real time."

The first barcode scan was the culmination of years of collaboration by inventors and the grocery industry to minimize long supermarket checkout lines. Brands and retailers needed a method to automatically capture product information, reduce human error and manage the influx of post-World War II baby-boom shoppers. While inventor Norman Joseph Woodland and classmate Bernard Silver developed the first barcode concept – a circular, bullseye-shaped design that incorporated lines and spaces – in 1973, the grocery industry selected the linear UPC barcode as the preferred standard, created by IBM engineer George Lauer.

The Uniform Product Code Council, later named GS1, was the designated administrator of barcode standards in 1974, and helped brand owners use barcodes and a numbering system — today known as GS1 Global Trade Item Numbers (GTINs) — to uniquely identify their products at point-of-sale, giving access to price information. This system also helped enhance inventory management to keep shelves stocked and allow for lower pricing due to gained efficiencies.

Since the original UPC, product identification standards (now GS1 Standards) have grown into a global system, used by more than two million companies doing business in 150 countries across 25 industries. Additionally, multiple versions and uses of the barcode have been created to fit modern requirements and convey more data using the same numbering system.

QR codes, for example, evolved to provide consumers with detailed product information and support mobile scanning applications. Also, radio frequency identification (RFID) has provided retailers the ability to locate specific items in stock and more purchase flexibility such as buy online pick-up in store. Other advanced barcodes help to locate products during a recall or identify counterfeit goods so that they can be removed from stock.

More information about GS1 US and the history of the barcode, including videos and infographics.

Source: GS1 US

related articles:

popular articles:

Thumbnail-Photo: Digital access controls support distancing requirements in the era of...
06.07.2020   #brick and mortar retail #retail

Digital access controls support distancing requirements in the era of Corona

Essential staff are relieved and the risk of infection is reduced

Since the beginning of the pandemic, larger supermarkets and discounters have been imposing entrance restrictions to ensure that only a certain number of people are allowed within their Stores. Usually the access management is carried out by ...

Thumbnail-Photo: Automated delivery services sprang up during China’s Covid-19 lockdown...
03.06.2020   #coronavirus #delivery

Automated delivery services sprang up during China’s Covid-19 lockdown

Retail technologies at Smart Retail Expo (SRE 2020)

In response to the Covid-19 outbreak, China’s retail giants JD.com and Meituan both deployed their smart deliver robots/vehicles in heavily locked down cities, such as Wuhan and Beijing. Insiders believe automated delivery technology will be ...

Thumbnail-Photo: Shop NEXT 2020
31.03.2020   #online trading #brick and mortar retail

Shop NEXT 2020

Next shopping experience

Due to the retail industry in Southeast Asia is developing rapidly and the retail industry value has exceeded 100 billion dollars. Over 250 exhibitors and 10,000 visitors from 30 countries or regions are expected to participate in Shop Next ...

Thumbnail-Photo: Payment and retail - what happens after the crisis?...
09.07.2020   #brick and mortar retail #payment systems

Payment and retail - what happens after the crisis?

Interview with Christine Bauer from CCV

We ask Christine Bauer, Vice President International Sales of the payment service provider CCV, which has been firmly established in Germany for 25 years and internationally for 60 years.Mrs Bauer, CCV has been on the market for a very long time, ...

Thumbnail-Photo: RetailTech Lab opened a national test center in Denmark...
23.06.2020   #payment systems #marketing research

RetailTech Lab opened a national test center in Denmark

The store of the future has opened in Lyngby. One of the partners is the IT company Delfi Technologies.

On June 16, 2020, RetailTech Lab opened its doors to a national test center in the Danish mall “Lyngby Storcenter”. New technology for the retail industry will be tested in close interaction between entrepreneurs, retailers and ...

Thumbnail-Photo: Simple tips and tricks to start your online business...
20.05.2020   #online trading #retail

Simple tips and tricks to start your online business

How to start an e-commerce business: Why you don’t always need a big online store

Creating your own online store is still the most popular way to sell products online. To start an e-commerce business, you first need a store setup and a fulfillment service provider who handles the warehousing, packaging, and shipment of ...

Thumbnail-Photo: Behind the curtain: Inside Amazon
18.05.2020   #online trading #marketing

Behind the curtain: Inside Amazon

A Frankfurt startup helps sellers to improve their ranking on the platform

"I want to successfully promote and sell my products on Amazon" - that's the goal of many sellers. It comes as no surprise as the Seattle-based online store has evolved to become the largest e-commerce marketplace in Europe since its ...

Thumbnail-Photo: Creative criminal meets intelligent security system...
28.05.2020   #security #brick and mortar retail

Creative criminal meets intelligent security system

Interview with Ralph Siegfried, Business Development Manager at Axis Communications GmbH

Stores come in different sizes, have different settings and vary in product selection. That’s also why they need a customized loss prevention and security solution. What are some options for retailers and what key elements do they need to ...

Thumbnail-Photo: WirvonHier – Virtual strolling through retailers from the neighborhood...
02.04.2020   #brick and mortar retail #mobile shopping

WirvonHier – Virtual strolling through retailers from the neighborhood

How an app brings local retailers and customers together contactless

Many retailers have had to close their shops due to the Corona crisis. But this does not mean that as a result the connection to the customer has to suffer. The WirVonHier project shows how to reach customers and moreover connect with their needs ...

Thumbnail-Photo: Hobbii continues the growth adventure …
23.06.2020   #POS systems #brick and mortar retail

Hobbii continues the growth adventure …

… with new stores and several digital initiatives

The online store Hobbii.dk continues the opening of physical stores with the launch the third store in Tarup shopping center in Odense, Denmark. The close collaboration with Delfi Technologies, which is based on several digital initiatives, will ...

Supplier

Apostore GmbH
Apostore GmbH
Uferstraße 10
45881 Gelsenkirchen
Reflexis Systems GmbH
Reflexis Systems GmbH
Kokkolastr. 5-7
40882 Ratingen
APG Cash Drawer
APG Cash Drawer
4 The Drove
BN9 0LA Newhaven
CCV GmbH
CCV GmbH
Gewerbering 1
84072 Au i.d.Hallertau
Delfi Technologies GmbH
Delfi Technologies GmbH
Landgraben 75
24232 Schönkirchen
POS TUNING Udo Voßhenrich GmbH & Co KG
POS TUNING Udo Voßhenrich GmbH & Co KG
Am Zubringer 8
32107 Bad Salzuflen
Poindus HQ - Taiwan
Poindus HQ - Taiwan
5F., No.59, Ln. 77, Xing-Ai Rd.,Neihu Dist.
Taipei City 114