News • 01.07.2019

45th anniversary of the barcode in retail

GS1 US celebrates the barcode’s relevance as the backbone of commerce

Graphic of a barcode with an anniversary-text; copyright: GS1 US...
Source: GS1 US

GS1 US®, the information standards organization best known as the administrator of UPC barcodes, this week celebrates 45 years since the debut and first scan of the iconic barcode. On June 26, 1974, a pack of Wrigley's chewing gum carrying a Universal Product Code (UPC) was scanned at a Marsh Supermarket in Troy, Ohio. This historic milestone marked the beginning of the modern shopping experience. Today, the barcode is scanned more than six billion times daily and continues to be one of the most trusted symbols in the world, powering global commerce.

"Since being introduced in the grocery sector, the barcode has enabled countless modern conveniences for consumers and paved the way for emerging technologies," said Bob Carpenter, president and CEO of GS1 US. "From same-day delivery to patient bedside scanning that ensures administration of the proper medication, millions of transactions and processes would not be possible without barcodes and the underlying standards that uniquely identify products, services, locations and more in real time."

The first barcode scan was the culmination of years of collaboration by inventors and the grocery industry to minimize long supermarket checkout lines. Brands and retailers needed a method to automatically capture product information, reduce human error and manage the influx of post-World War II baby-boom shoppers. While inventor Norman Joseph Woodland and classmate Bernard Silver developed the first barcode concept – a circular, bullseye-shaped design that incorporated lines and spaces – in 1973, the grocery industry selected the linear UPC barcode as the preferred standard, created by IBM engineer George Lauer.

The Uniform Product Code Council, later named GS1, was the designated administrator of barcode standards in 1974, and helped brand owners use barcodes and a numbering system — today known as GS1 Global Trade Item Numbers (GTINs) — to uniquely identify their products at point-of-sale, giving access to price information. This system also helped enhance inventory management to keep shelves stocked and allow for lower pricing due to gained efficiencies.

Since the original UPC, product identification standards (now GS1 Standards) have grown into a global system, used by more than two million companies doing business in 150 countries across 25 industries. Additionally, multiple versions and uses of the barcode have been created to fit modern requirements and convey more data using the same numbering system.

QR codes, for example, evolved to provide consumers with detailed product information and support mobile scanning applications. Also, radio frequency identification (RFID) has provided retailers the ability to locate specific items in stock and more purchase flexibility such as buy online pick-up in store. Other advanced barcodes help to locate products during a recall or identify counterfeit goods so that they can be removed from stock.

More information about GS1 US and the history of the barcode, including videos and infographics.

Source: GS1 US

related articles:

popular articles:

Thumbnail-Photo: Well cooled shopping entertainment, please!
15.07.2019   #refrigeration cabinets #refrigerated counters

Well cooled shopping entertainment, please!

What about modern refrigeration technology?

Pierluigi Schiesaro and Gian Paolo Di Marco from Arneg, a company focusing on food service equipments, talk about refrigeration systems as "shopping entertainment".They also tell us what sustainable refrigeration could look like and why ...

Thumbnail-Photo: Digital Signage Summit Europe - 30 % discount...
07.06.2019   #customer analysis #marketing

Digital Signage Summit Europe - 30 % discount

Many of the world’s foremost digital signage experts, thought leaders and leading technology and service suppliers will come together to present a unique mix of keynotes, conference channels, awards and exhibition showcase.

Now in its 14th year, DSS Europe is the leading European strategy event exploring the business and technology of Digital Signage and DooH - here is a 30% code for our readers – 415839The theme of this year’s conference is ‘Customer ...

Thumbnail-Photo: The Medial Customer Journey at the POS
29.08.2019   #online trading #pos marketing

The Medial Customer Journey at the POS

Permaplay offers different concepts for a powerful and sales-promoting POS communication

More and more people are buying more and more products in more and more places. The exciting question “Who will win: stationary retailing or online trading?” has been discussed for years. Permaplay Media Solutions Managing Director ...

Thumbnail-Photo: Cash Register Security Regulation
13.09.2019   #security #cashpoints

Cash Register Security Regulation

Status quo and remaining tasks

In Germany, the so-called Kassensicherungsverordnung (KassenSichV or Cash Register Security Regulation) enters into force on January 1, 2020, and will affect more than three million point of sale (PoS) systems. At that time, cash registers in ...

Thumbnail-Photo: The future of retail: AI is changing everything...
08.07.2019   #digital marketing #visual merchandising

The future of retail: AI is changing everything

AI-enabled systems help retailers understand their customers

For retailers, winning is still all about delighting the customer. The trick is to move fast enough and to be as nimble as possible to satisfy the customer not only today, but in the future. ...

Thumbnail-Photo: Silver Surfers: Older adults ride the wave of mobile technology and shop...
01.08.2019   #online trading #e-commerce

Silver Surfers: Older adults ride the wave of mobile technology and shop online

The increasing importance of e-commerce for senior citizens

You are wrong if you think it’s mostly young people who spend time online. Older adults are also increasingly embracing online shopping with enthusiasm.In this interview, Spencer Hinzen, Director of Sales, Central Region, Ruckus Networks, ...

Thumbnail-Photo: Tackling organized retail crime with video analytics...
26.06.2019   #video surveillance #digital video surveillance

Tackling organized retail crime with video analytics

Inpixon joins forces with National Anti-Organized Retail Crime Association

Inpixon, an indoor positioning and data analytics company, announced it is collaborating with the National Anti-Organized Retail Crime Association (NAORCA Worldwide) to combat retail crime by providing a free 90-day trial offer for IPA Video™ ...

Thumbnail-Photo: U.S. merchants lack critical tools to fuel global expansion...
10.07.2019   #online trading #e-commerce

U.S. merchants lack critical tools to fuel global expansion

Top challenges: payment localization, compliance, and cybersecurity

Rapyd, a FinTech-as-a-Service provider, today announced the results of its inaugural ‘2019 State of Cross-Border eCommerce: U.S. Merchant Outlook’, which found that most U.S. business units (91 percent) prioritize cross-border sales as a ...

Thumbnail-Photo: When the product becomes the POS
19.08.2019   #mobile payment #pos systems

When the product becomes the POS

“Mobile-first” or the future of the Point of Sale

The classic Point of Sale means physical sales areas including a terminal, cash systems and queues. But this traditional image is changing. Nowadays many customers in brick-and-mortar retail outlets expect the same experience as online and require ...

Thumbnail-Photo: Mobile payments at the supermarket checkout
05.08.2019   #mobile payment #smartphone

Mobile payments at the supermarket checkout

An early adopter’s experience of mobile payments

Or: "What’s that you’re doing with your watch?“I still remember the first time I used mobile payment technology and paid for items with my smartphone at a supermarket checkout: It was October 17, 2018, exactly seven days after ...

Supplier

Superdata GmbH
Superdata GmbH
Ruhrstr. 90
22761 Hamburg
Permaplay Media Solutions GmbH
Permaplay Media Solutions GmbH
Aschmattstr. 8
76532 Baden-Baden
Delfi Technologies GmbH
Delfi Technologies GmbH
Landgraben 75
24232 Schönkirchen
iXtenso - Magazin für den Einzelhandel
iXtenso - Magazin für den Einzelhandel
Celsiusstraße 43
53125 Bonn
APG Cash Drawer
APG Cash Drawer
4 The Drove
BN9 0LA Newhaven