Interview • 26.08.2019

Pay cash? Via code!

Shop online, pay the bill offline

Frau mit dunklen Haaren und verschränkten Armen steht schräg und lächelt in...
Weina Wang, Head of Retail
Source: MAX THRELFALL

Barzahlen.de relies on good old cash. The concept of the Berlin start-up: shop online, pay in cash at the store. Swimming against the trend of fast online shopping and mobile payment is paying off, says Weina Wang, Head of Retail. In an interview, she talks about the service and its integration into retail, the new Viacash project and her vision for the future.

Barzahlen.de – what is it, exactly?

Barzahlen is a barcode-based service for customers that currently enables cash deposits and withdrawals, as well as cash payment for online purchases and invoices. Simply stated: To process the payment, the customer receives a barcode by email, SMS or post – or generates it in their banking app. The barcode is then scanned at the cash register of a retail outlet and the customer pays by cash or other means of payment.

In the future, there will be other usage scenarios for the retailer in the area of digital services with cash. 

What technology does a business need to offer Barzahlen and what does it mean for cashiers?

Our Barzahlen service works via real-time API cash register integration, so any Internet-enabled dealer can connect to the system. Barzahlen is also usually shown as an available payment method at the store entrance. The salespeople scan the common EAN-13 barcode the same way as they scan a product barcode, and the cash register displays the amount – for example +100 Euro (deposit) or -100 Euro (withdrawal). There is nothing new to learn, although all sales staff should have heard of the service, of course.

A typical day in a retail store: how often is Barzahlen used?

This is subject to strong regional fluctuations, but we do not publish concrete figures on this.

You are expanding abroad with Viacash as a European brand. How is that going? Is it different compared to implementation in Germany?

In Italy, for example, unlike in Germany, there is no cash back service at the supermarket checkout. In this respect, our banking solution – an ATM-independent network for deposits and withdrawals to/from your checking account – is in high demand and has also been implemented with greater focus.

Otherwise, there is no difference in the implementation. Our starting partner dm has the same cash register software in Germany and Austria, which made it very easy to implement the service in Austria. Basically, all the implementation work is done, our efforts are now focused on adaptation. Ultimately, that's our vision: to create a European network in which both a retailer and a bank can connect with one tool.

"The reality is that more and more bank branches and ATMs are disappearing..."
Blonde woman sitting in front of her laptop holding her smartphone in her hand...
Users of Barzahlen.de can have their barcode sent to them for payment in various ways - including on their smartphone.
Source: Cash Payment Solutions GmbH

In addition to brick-and-mortarretailers, you have recently started working with Amazon, the largest e-commerce marketplace. How is that collaboration different?

Barzahlen on Amazon does not function as a payment method, but as a top-up function. The customer can load their Amazon account with cash and make purchases using this credit.

Will Barzahlen replace banking in the future?

Of course, Barzahlen will not replace banking – that would be utopian.  However, the reality is that more and more bank branches and ATMs are disappearing and we need alternative solutions for the end customer when it comes to cash supply and deposit. We are moving this service to stationary retail, which makes sense for both the customer and the retailer. 

Retailers can stand out from the competition through the additional service and the end customer does not have to go out of their way to withdraw or deposit cash.

Our strong expansion – we have already expanded into three countries (Austria, Switzerland and Italy) since 2018 – proves that we are on the right path, because the solution is really in demand and more and more retail partners recognize the need for it.

Interview: Katja Laska

related articles:

popular articles:

Thumbnail-Photo: Goodbye paper receipts: All documents stored in one app...
16.05.2019   #epos systems #cashpoints

Goodbye paper receipts: All documents stored in one app

What happens when the Receipt Provision Ordinance takes effect? We digitize!

They create a lot of work and endless waste: tons of paper receipts from cash registers end up with customers or the waste bin every day. In early 2020, all consumers must be given a purchase receipt in Germany. That’s what the law mandates. ...

Thumbnail-Photo: New innovative hybrid POS solution for small businesses...
20.05.2019   #pos systems #cashpoints

New innovative hybrid POS solution for small businesses

Posiflex presents a new innovative Hybrid POS solution for small businesses

The Retail market is always evolving, and so is Posiflex. Posiflex continually stays attached to the market and identifies ahead what the market really needs. Posiflex is honored to present its latest innovative Hybrid POS solution, WT-3007A, to the ...

Thumbnail-Photo: Digital Signage Summit (DSS) Europe
07.05.2019   #digital signage #digitization

Digital Signage Summit (DSS) Europe

iXtenso readers receive a 30% ticket-discount!

The two-day event comprises a comprehensive mix of twin-track conference programme; hands-on workshops; exclusive presentations; numerous networking opportunities and a vendor and service supplier exhibition area.In 2019, DSS Europe returns to the ...

Thumbnail-Photo: U.S. merchants lack critical tools to fuel global expansion...
10.07.2019   #online trading #e-commerce

U.S. merchants lack critical tools to fuel global expansion

Top challenges: payment localization, compliance, and cybersecurity

Rapyd, a FinTech-as-a-Service provider, today announced the results of its inaugural ‘2019 State of Cross-Border eCommerce: U.S. Merchant Outlook’, which found that most U.S. business units (91 percent) prioritize cross-border sales as a ...

Thumbnail-Photo: Why digital signage pays off big!
03.06.2019   #digital signage #customer relationship management

Why digital signage pays off big!

The right content can increase sales and customer loyalty

The strategic use of digital signage can unquestionably lead to increased sales, a boosted impact of the sales floor, a new shopping experience, and a stronger brand image. However, emphasis is too often placed merely on technical innovations that ...

Thumbnail-Photo: Quality and great experiences at irma in Illum...
18.04.2019   #electronic shelf labels (ESL) #labels

Quality and great experiences at irma in Illum

A store with all the best

The customers wanted Irma back and they got that. After two years of absence, Irma has once again opened a store in the basement of ILLUM department store in the late summer of 2018. The new Irma store offers high quality and extra good experiences ...

Thumbnail-Photo: Top 8 supply chain technology trends in 2019...
07.05.2019   #supply chain management (SCM) #artificial intelligence

Top 8 supply chain technology trends in 2019

Technologies that supply chain leaders simply cannot ignore

Gartner, Inc. has identified the top 8 supply chain technology trends in 2019.Gartner’s top strategic supply chain technology trends have broad industry impact, but have not yet been widely adopted. They might be experiencing significant ...

Thumbnail-Photo: “Carbon” – The future of payment transactions by InterCard...
18.03.2019   #payment systems #Trade fair special EuroCIS 2019

“Carbon” – The future of payment transactions by InterCard

Customer-oriented processes beyond standard market solutions

Thumbnail-Photo: Introducing a new, powerful mobile POS in Posiflex’s MT series...
25.06.2019   #epos systems #cashpoints

Introducing a new, powerful mobile POS in Posiflex’s MT series

MT-5310W from Posiflex combines the mobility of a tablet with the functionality of a fixed POS terminal. .

Today’s customers have higher expectations than ever when it comes to service. To meet and exceed customers’ ever-growing expectations, Posiflex is pleased to present MT-5310W, the latest addition to the popular MT series: a hybrid ...

Thumbnail-Photo: Social commerce 2.0: artificial intelligence detects purchase intention...
18.04.2019   #e-commerce #sustainability

Social commerce 2.0: artificial intelligence detects purchase intention

Choosy analyzes fashion trends on Instagram – and redesigns them

The fashion world moves at lightning speed – and more than ever thanks to the rise of social media. In the past, key trends emerged off the runways twice a year during fashion weeks. Now Instagram et al. set the tone daily thanks to feeds of ...

Supplier

ROQQIO Commerce Solutions GmbH
ROQQIO Commerce Solutions GmbH
Harburger Schloßstraße 28
21079 Hamburg
LANCOM Systems GmbH
LANCOM Systems GmbH
Adenauerstraße 20 / B2
52146 Würselen
Delfi Technologies GmbH
Delfi Technologies GmbH
Landgraben 75
24232 Schönkirchen
APG Cash Drawer
APG Cash Drawer
4 The Drove
BN9 0LA Newhaven