News • 31.10.2018

New digital platform facilitates food delivery from Boston public market

Mercato has built a robust offering of local butchers, seafood and produce markets

Food delivery; Copyright: panthermedia.net/yupiramos...
Source: panthermedia.net/yupiramos

Bostonians who prefer to support local, independent purveyors of specialty foods can now arrange delivery from dozens of the city's finest markets via Mercato. Founded in New York City in 2015, Mercato is an e-commerce platform that allows specialty grocers to compete with larger regional and national retailers by connecting them with consumers that prefer to eat locally.

"It's a thrill to be serving Boston, one of the best food cities in America and a town that is clearly populated with discriminating consumers," said Bobby Brannigan, founder and CEO of Mercato, "Boston is similar to other Mercato cities like San Francisco and DC in that it's bursting with an independent and specialty food scene. Unlike the larger delivery platforms, Mercato is designed specifically to connect these smaller, more thoughtful shops with the true food lovers residing in their city."

Mercato has built a robust offering of local butchers, seafood and produce markets, bakers and small grocers within Boston. Delivery is offered within a 16 mile radius, connecting butchers on Charles Street and cheese shops in Brooklineto consumers in South Boston, Chelsea and as far away as Newton.

Jenn Mason, owner of Curds & Co., said: "We are lucky to have customers all around the city who appreciate our quality cheeses. But we've not been able to justify delivery beyond Brookline because we're self-owned and self-operated. Mercato allows us to satisfy our customers even when they're miles away from our store and that's been a fantastic boost."

Boston Public Market is perhaps the most prominent of Mercato's local food partners in that it offers more than two-dozen popular options ranging from Beantown Pastrami and Levend Bagelry to Noodle Lab and Red Apple Farm. Mercato will gather items from a variety of Boston Public Market retailers and deliver to its customers for a single delivery fee.

"Boston Public Market is Boston's epicenter of locally harvested foods and specialty prepared meals. It's the perfect offering for Mercato users, whether they're looking for an office lunch or all the ingredients for a home cooked meal," said Brannigan.

While new to Boston, the service Mercato provides is being well received by food purveyors and consumers alike. The site offers delivery from roughly 40 specialty shops around the city. Brannigan believes this momentum will only increase as the large players in food delivery continue to ignore consumer desire to purchase from hyper local and truly thoughtful food sellers.

Source: Mercato

related articles:

popular articles:

Thumbnail: Photo: Mobile payment service
News • 20.08.2018

Mobile payment service

Mall of America® welcomes chinese consumers

Thumbnail: Photo: Payment solutions in the self-service market...
Company News • 13.09.2018

Payment solutions in the self-service market

CCV and PAX are forming a joint venture

Thumbnail: Photo: Marketing automation: The USP of the online world...
Report • 25.09.2018

Marketing automation: The USP of the online world

How to successfully develop a personalized sales approach almost automatically

Thumbnail: Photo: No-checkout store of the future: Successful retail projects...
Report • 06.08.2018

No-checkout store of the future: Successful retail projects

Fine-tuning of the major rollouts has also started in Germany

Thumbnail: Photo: Absen LED free-standing centrepiece
News • 16.10.2018

Absen LED free-standing centrepiece

Korean shopping mall sets new retail standard

Thumbnail: Photo: App-based self-checkout
News • 23.08.2018

App-based self-checkout

Edeka offers mobile self-scanning with snabble

Thumbnail: Photo: Top-Toy strengthens stores with digital initiatives...
Company News • 02.10.2018

Top-Toy strengthens stores with digital initiatives

Digital initiatives to boost the stores and ensure competitiveness

Thumbnail: Photo: Make room for innovation: Cloud services for agile businesses...
Interview • 05.10.2018

Make room for innovation: Cloud services for agile businesses

Implement your retail pilot projects faster than ever. Interview with SAP retail experts.

Thumbnail: Photo: Toshiba is the leader in EPOS technology
Company News • 18.10.2018

Toshiba is the leader in EPOS technology

Nearly 50 percent growth in self checkout market share

Thumbnail: Photo: Superdata PromoServer – Customer loyalty as a factor of success...
Top Product • 26.10.2018

Superdata PromoServer – Customer loyalty as a factor of success

All instruments for customer loyalty and sales in a single solution

Supplier

Delfi Technologies GmbH
Delfi Technologies GmbH
Landgraben 75
24232 Schönkirchen
Verifone (UK) Limited
7 Cowley Business Park, High Street
UB8 2AD Cowley, Uxbridge
CCV Deutschland GmbH
CCV Deutschland GmbH
Gewerbering 1
84072 Au i.d.Hallertau
Superdata EDV-Vertrieb GmbH
Superdata EDV-Vertrieb GmbH
Ruhrstr. 90
22761 Hamburg
AURES Technologies GmbH
AURES Technologies GmbH
Maisacherstr. 118
82256 Fürstenfeldbruck
APG Cash Drawer
APG Cash Drawer
4 The Drove
BN9 0LA Newhaven