Company News • 27.04.2017

NCR and IHL Group Research Report reveals high-growth retailers spend 69 percent more on IT

Report found three key strategic areas of attention: seamless shopping experience, personalization and store transformation

Retailers who spend more on technology are more likely to enjoy high sales growth, according to a recent survey that IHL Group and NCR Corporation (NYSE: NCR), a global leader in omni-channel solutions, today revealed.

The Unified Commerce Landscape Report from NCR, in partnership with research and analyst firm IHL Group, found that retailers who invest in technologies designed to create seamless shopping experiences, personalization and store transformation enjoy sales boosts of up to 100 percent and more.

Supplier
Logo: NCR GmbH

NCR GmbH

Steinerne Furt 67
86176 Augsburg
Germany
Photo: NCR and IHL Group Research Report reveals high-growth retailers spend 69...
Source: NCR

The report split retailers into two categories according to their sales growth, and correlated these groups with adoption of 30 different unified commerce functionalities. The research found that retailers using these technologies enjoyed a huge sales boost over rival retailers that did not use the commerce functionalities. These include:

  • Store transformation: retailers that provide mobile sales tools for staff saw 77 percent higher sales growth, those that deployed mobile POS saw 92 percent higher sales, while stores that offer in-store Wi-Fi saw a mammoth 663 percent increase in sales compared to those that do not
  • Personalization: 110 percent higher sales growth for retailers that actively market their cross-channel services; 107 percent higher average increase for those using customer preference across channels, and 84 percent more sales growth for retailers who employ loyalty programs in real time
  • Seamless experience: 102 percent higher sales growth for those using cross-channel demand planning, and 18 percent more for retailers that use order management systems – the foundation of Unified Commerce
Photo: NCR and IHL Group Research Report reveals high-growth retailers spend 69...
Source: NCR

90 large retail chains in the USA and UK were surveyed across two main categories: general merchandisers, such as department stores, specialty hard and soft goods, and food, drug, convenience, and mass merchants. The most successful general merchandisers also focused on an additional area, providing actionable analytics for store associates. More than half (56 percent) in this category are using analytics to empower in-store staff to make the best decision at the point of customer interaction.

“The last few years has seen brick & mortar retailers fighting back against the online giants, as retailers realize that bricks-and-mortar shops can provide a unique experience that you can’t get on the web,” Mark Benjamin, president and COO, NCR Corporation. “Our research shows the enormous value that can be gained from striking the right balance of investment in technologies that create a seamless shopping experience – whether online or in store – and thus, increased customer loyalty.”

Retail leaders spend on average 69 percent more on IT than other respondents in the survey, but the secret in not just in the total spent: “Successful retailers understand that they need to focus on every area simultaneously, and align these systems in a balanced and strategic way, if they are to unlock all the transformational benefits that technology can bring,” said Benjamin.

“Retailers can no longer view IT as only a cost center but a strategic resource to grow the business.  The IT spending commitment from retail leaders is having a dramatic impact on their ability to balance the top strategic priorities: creating a seamless shopping experience, creating a ‘WOW’ in-store experience, and improving customer loyalty,” said Greg Buzek, President of IHL Group. “Without the relevant budget available, others simply cannot keep up and are at most at risk.”

More information on the report can be found at: www.ncr.com/howgreenisyourgrass

related articles:

popular articles:

Thumbnail-Photo: Success at c-stores with workforce optimization...
08.10.2021   #retail #personnel management

Success at c-stores with workforce optimization

Despite the turbulence of the past year, C-stores are almost certainly due for a promising quarter–or more.

The pandemic’s effects are receding, and the public is itching to spend and move about again. In fact, many retailers expect consumers to make both routine and leisure trips at pre-COVID-19 levels.This means C-store associates will be ...

Thumbnail-Photo: In the age of online shopping, shoplifting has gone digital...
26.07.2021   #security #data transfer

In the age of online shopping, shoplifting has gone digital

Popularity of online shops on the rise, and with it the number of digital fraud cases

The pandemic has forced shoppers to dramatically alter their behaviour. In no sector is this more obvious than in food shopping. ...

Thumbnail-Photo: Arvato Supply Chain Solutions in Poland starts cooperation with Sephora...
11.06.2021   #brick and mortar retail #digitization

Arvato Supply Chain Solutions in Poland starts cooperation with Sephora

Plewiska/Poland - Arvato Supply Chain Solutions is expanding its cooperation with the cosmetics company Sephora. In April 2021, the company therefore commissioned a new distribution center to support its e-commerce and B2B business in Pruszków, Poland.

The new warehouse covers an area of 7,000 square meters, making it almost 2,000 square meters larger than the previous one. One of the innovative solutions used here for Sephora is self-driving vehicles called Weasels®, which automate transport ...

Thumbnail-Photo: E-Commerce Berlin Expo
10.09.2021   #online trading #e-commerce

E-Commerce Berlin Expo

09.02.2022 | Station, Berlin

Every single year, this pure-play e-commerce event attracts more than 10,000 international visitors and over 200 exhibitors. Every February, more than 50 speakers gather in Berlin to share their e-commerce knowledge. In the e-commerce industry, the ...

Thumbnail-Photo: Customer experience (CX) technology sets a new baseline ......
01.10.2021   #customer satisfaction #digital marketing

Customer experience (CX) technology sets a new baseline ...

... but still struggles to satisfy many, finds NTT’s research

NTT Ltd. released the 2021 edition of the Global Customer Experience Benchmarking Report (GCXBR), its annual survey assessing the global state of play for CX.Now in its 24th year, the latest GCXBR arrives at an important juncture to help ...

Thumbnail-Photo: Citizen Systems launches Lightning interface for POS printers...
15.06.2021   #printers #label printers

Citizen Systems launches Lightning interface for POS printers

Control your POS station from your POS printer

In an ever-growing and vast market diversifying interface options for POS printers is imperative in order to keep up with the latest POS technology. New POS technology not only ensures streamlined processes but also that hardware and software can ...

Thumbnail-Photo: Why You Should Consider Retail Mobile Solutions To Boost Employee...
09.09.2021   #personnel management #coronavirus

Why You Should Consider Retail Mobile Solutions To Boost Employee Productivity

Retailers continue to adapt to an omnichannel environment

While retailers have put the worst of the pandemic’s effects behind them, many challenges remain. Retailers continue to adapt to an omnichannel environment, with customers still turning to curbside pickup options, as well as shopping online ...

Thumbnail-Photo: The intelligent seasoning for your inventory optimization...
11.08.2021   #artificial intelligence #stock level optimization

The intelligent seasoning for your inventory optimization

How to increase your sales with predictive analytics

Predictive tool options for retail and e-commerce are booming. Machine learning and artificial intelligence are used to make very accurate predictions, for example, the expected number of customers in stores, the number of products sold and upcoming ...

Thumbnail-Photo: Blue City is pushing for a sustainable future...
18.06.2021   #consulting #digitization

Blue City is pushing for a sustainable future

Installation of electronic price tags in all stores

The consumer electronics chain Blue City has a vision to achieve a leading role as a European supplier and front figure of sustainable solutions. Most recently, the chain has installed electronic price tags in all stores.Blue City buys and sells ...

Thumbnail-Photo: How can automation bolster margins?
12.07.2021   #customer satisfaction #supply chain management

How can automation bolster margins?

Counteracting growing margin pressures on retailers with technology

Competitive and price pressures are steadily increasing. Technologies that automate processes can help companies remain profitable. Here are a few examples.Retailers are facing unprecedented margin pressures in the current times. Increased raw ...

Supplier

Reflexis Systems GmbH
Reflexis Systems GmbH
Kokkolastr. 5-7
40882 Ratingen
iXtenso - retail trends
iXtenso - retail trends
Celsiusstraße 43
53125 Bonn
Delfi Technologies GmbH
Delfi Technologies GmbH
Landgraben 75
24232 Schönkirchen
CCV GmbH
CCV GmbH
Gewerbering 1
84072 Au i.d.Hallertau
Citizen Systems Europe GmbH
Citizen Systems Europe GmbH
Otto-Hirsch-Brücken 17
70329 Stuttgart
EuroShop
EuroShop
Stockumer Kirchstraße 61
40474 Düsseldorf
SALTO Systems GmbH
SALTO Systems GmbH
Schwelmer Str. 245
42389 Wuppertal
POS TUNING Udo Voßhenrich GmbH & Co KG
POS TUNING Udo Voßhenrich GmbH & Co KG
Am Zubringer 8
32107 Bad Salzuflen