Company News • 07.07.2014
My Retail 3D
Discover another approach of retail on Equipmag 2014 trade show
EQUIPMAG 2014 joins with L’Ecole de Design Nantes-Atlantique, Sevessence and Lavazza to create a space of discovery and relaxation: My Retail 3D. You will be able to discover it in Porte de Versailles from the 16th to the 18th of September.
My Retail 3D area will be organized like a real sensorial triptych and will offer a unique review of the 3 new dimensions of retailing:
WATCH
L’Ecole de Design de Nantes-Atlantique: 3 teams of third-year students in spatial and interaction design, will present projects highlighting concepts where physical shop and digital meet for a global trade aware of its environment and connected to the world. Those projects will combine traditional retail services and new technologies: interpersonal exchanges and connectivity, discoveries and product testing, relaxation and user-friendliness. Services and seamless experience are the master words of these new-generation shops.
SMELL
Sevessence: A store’s olfactory signature is today a crucial element to give energy and strong identity to a place, to make it unforgettable and enrich the customer experience. Sevessence is the expert of sensorial signature, whether it is olfactory, cosmetic or gustative. During the trade show, the company will present 100% natural and organic olfactory identities adapted to different types of retail (fashion, bank, shopping malls, etc…).
TASTE
Lavazza: In exchange of a smile or a tweet, visitors will be able to taste coffee and share a relaxing and networking moment around the diverse flavors of this inescapable drink. The luxury photo booth Studio Harcourt will complete this area to offer you moments of friendliness. Visitors and exhibitors will be able to share their opinions thanks to the Mood Board provided.
Check the special events and the latest news on www.retail360show.com.
Source: COMEXPOSIUM
channels: event planning
