News • 29.10.2019

Bringing creative intelligence to life

LiiV™, parent company of Splashlight, acquires Telmar™, provider of strategic targeting and media planning solutions

Couple using a tablet
Source: PantherMedia / Andriy Popov

The combination of Splashlight and Telmar will bring to market the new discipline of creative intelligence, which is a way to gather data about creative campaigns and provide marketers with meaningful understanding of their audiences without invading personal privacy. 

"LiiV was inspired by a vision for creative intelligence, which until now was carried out through Splashlight alone," said James Ingram, Founder of LiiV and CEO of Splashlight and Telmar. "Telmar is another critical part of the creative intelligence roadmap. Their mastery of varied streams of audience data is key to unlocking commercial and creative success for over 700 clients, and a new generation of marketers."

Measure customers' reaction to images

"At Telmar, we're renowned as a trusted hands-on partner for the biggest agencies, brands and publishers," said Corey Panno, Telmar's Senior Vice President. "As part of LiiV, we're looking forward to applying our expertise in media planning and insight mining to help marketers better address a new set of challenges." Operating under the same umbrella, Splashlight and Telmar bring a more complete, cohesive solution to the market. Creative intelligence technology measures consumers' reaction to images in a way that helps brands reach the right targets and hone campaigns for those specific audiences.

Creative intelligence: key component for digital anthropology

In turn, creative intelligence is a key component to the emerging science of digital anthropology, giving researchers a non-invasive way to study how we live, work, and play. The world needs new inventions that help decision-makers understand digital life and its connection to physical life. Through digital anthropology, LiiV is providing new ways to understand the reality of how we live today, how we create identities, and how we socialize, all the while maintaining our personal privacy. This allows for deeper insight into how consumers engage with visual content and brand messaging, by taking into account a bigger set of data points around human behavior.

"The formation of LiiV is incredibly meaningful to us, not just as a business, but for what it will do for creative professionals worldwide. We want to provide better ways of understanding people, their behavior, and what makes them thrive," said Benoit Lagarde, Founder of LiiV and Co-Founder of Splashlight, and Chairman of Telmar. "We're starting with these two companies, but these are just the first connections in the rapidly evolving intersection of technology, creativity and human science, that make up the field of digital anthropology."

Source: LiiV

related articles:

popular articles:

Thumbnail-Photo: Self-Service for the ultimate customer experience...
19.02.2020   #brick and mortar retail #self-checkout systems

Self-Service for the ultimate customer experience

EuroShop 2020: iXtenso spoke with Diebold Nixdorf

Diebold Nixdorf as a leader in connected commerce offers innovative technologies for the optimized mix of self-service and checkout systems. With the program Storerevolution™ their solutions are a benefit for customers and retailers at the ...

Thumbnail-Photo: Light up the future with Posiflex at EuroShop 2020...
11.02.2020   #kiosk terminals #Trade fair special EuroShop 2020

Light up the future with Posiflex at EuroShop 2020

Serviced IoT solutions: personalized, flexible and connected

The Posiflex Group, a synergy of world-leading POS, kiosk, and industrial computing technologies — will bring its Serviced IoT solutions to EuroShop 2020, the leading Europe trade fair for the retail industry, from February 16th – 20th ...

Thumbnail-Photo: A strong team for the POS
18.12.2019   #pos systems #pos software

A strong team for the POS

Founding of neoalto GmbH

POS TUNING, the specialist for the optimized presentation of products at the point of sale, announces the spin-off of the digital services division. The GmbH (LLC), founded in September as neoalto, has already made a name for itself on the market ...

Thumbnail-Photo: Wireless with SVN-Flex from SALTO
20.01.2020   #security #security management

Wireless with SVN-Flex from SALTO

SALTO has launched SVN-Flex, a new technology that enables virtual networked access control solutions

In the solutions wireless electronic escutcheons and cylinders act as wire-free updaters. This leads to greater efficiency, security and convenience.The innovation of the SVN-Flex is that users no longer necessarily need hard-wired wall readers to ...

Thumbnail-Photo: Unit development with R290
11.12.2019   #refrigeration cabinets #Trade fair special EuroShop 2020

Unit development with R290

Frost-trol develops a pilot water condensation project using R290 as a refrigerant

Since 2005, Frost-trol R&D efforts have focused on developing efficient cabinets and finding solutions with natural fluids: R744, R290 or R1270. Propane (R290) has always been at the center of attention of our research line, because it is ...

Thumbnail-Photo: Successful local grocery store: Here is the recipe...
10.01.2020   #electronic shelf labels (ESL) #food retail

Successful local grocery store: Here is the recipe

Fast price adjustment with electronic shelf labels

Many small local grocery stores have difficulty getting a profitable business, but in the Danish cottage area between Nymindegab and Hvide Sande, the local Min Købmand store in Bjerregaard has found the recipe to be successful. Now, the ...

Thumbnail-Photo: Solid Lines 2020, a product range …
01.02.2020   #refrigeration cabinets #Trade fair special EuroShop 2020

Solid Lines 2020, a product range …

… designed with the idea of generating unforgettable shopping experiences

New architectural and design concepts are appearing in the conceptualization of current supermarkets, especially aimed at improving the customers' shopping experience by incorporating solutions that generate value, allowing to optimize energy ...

Thumbnail-Photo: Cloud access control for retail companies
27.01.2020   #security #security management

Cloud access control for retail companies

SALTO KS Keys as a Service: Manage access wire-free and in real-time

With SALTO KS Keys as a Service, all types of wholesalers and retailers, chain restaurants and banks can manage access to all shops, locations, offices and warehouses/storage rooms wire-free and in real-time. This enhances loss prevention, helps to ...

Thumbnail-Photo: Compact for security
17.01.2020   #security #shopfitting

Compact for security

A new security antenna system specifically designed for convenience stores

Retail security systems to prevent theft are a big concern for retailers. Large supermarkets and clothing stores install EAS antennas at the entrance and/or exit areas. Installing this type of feature proves more challenging for stores with a ...

Thumbnail-Photo: “Knowledge4Retail”: Artificial intelligence in retail...
09.12.2019   #online trading #e-commerce

“Knowledge4Retail”: Artificial intelligence in retail

Web-based knowledge service for robots

The University of Bremen was extremely successful in the innovation competition “Artificial intelligence as a driving force in economically relevant ecosystems” by the Federal Ministry for Economic Affairs and Energy. The Bremen project ...

Supplier

Adasys GmbH – a Poindus Company
Adasys GmbH – a Poindus Company
Max-Planck-Straße 10
70806 Kornwestheim
Delfi Technologies GmbH
Delfi Technologies GmbH
Landgraben 75
24232 Schönkirchen
POS TUNING Udo Voßhenrich GmbH & Co KG
POS TUNING Udo Voßhenrich GmbH & Co KG
Am Zubringer 8
32107 Bad Salzuflen
Burkhardt Leitner Modular Spaces GmbH
Olgastrasse 138
70180 Stuttgart
POSIFLEX GmbH
POSIFLEX GmbH
Flinger Broich 203
40235 Düsseldorf
SES-imagotag Deutschland GmbH
SES-imagotag Deutschland GmbH
Bundesstraße 16
77955 Ettenheim
Saint Gobain Sovis
Avenue de la Republique
2407 Chateau Thierry Cedex
CCV Deutschland GmbH
CCV Deutschland GmbH
Gewerbering 1
84072 Au i.d.Hallertau
HappyOrNot
HappyOrNot
Innere Kanalstraße 15
50823 Köln
Poindus HQ - Taiwan
Poindus HQ - Taiwan
5F., No.59, Ln. 77, Xing-Ai Rd.,Neihu Dist.
Taipei City 114