Company News • 27.01.2012

Leading electronics retailer rolls out ZBD’s displays across all German stores

ZBD Displays, the leader in fully graphic epaper display, systems announced today that Cyberport, a leading Germany-based consumer electronics retailer, has rolled out ZBD’s fully graphic electronic shelf labelling across its entire store estate.

Originally launched as an online store in 2006, Cyberport has since expanded, opening shops in Leipzig, Dresden, and two in Berlin. A growing multi-channel retailer, Cyberport operates its online service alongside a catalogue and telephone ordering hotline. Their new stores offer customers a completely different shopping experience – focusing on a very personal service and expert advice from their tech-savvy staff.

Cyberport’s stores made the decision to replace their outdated paper labels, and selected ZBD to provide epop 50 electronic shelf labels (ESLs) for all of its products. The new displays are much more efficient, eliminating the need for the time-consuming process of manually printing and cutting costly paper labels, an especially demanding task considering Cyberport has a range of over 30,000 products, resulting in hundreds of price changes each day. By freeing-up staff from handling paper labels, the solution will allow them to concentrate on providing even better customer service.

Furthermore, the ease of product information updates enables the stores to better adhere to a multi-channel pricing strategy, allowing Cyberport to stay ultra-competitive and flexible, and supporting the corporate price promise. With ZBD’s solution in place, Cyberport’s integrated multi-channel price changes enable 100% price accuracy between prices at the shelf, online and at checkout.

The stores have implemented ZBD’s new Multi-Bounce Ethernet system. This makes installation and maintenance of product information on the displays even faster and easier to manage than competitive ESL systems.

“Our new displays are completely in keeping with the look of the store, reflecting the high-tech products we have on offer. We wanted our pricing displays and promotional mechanisms to show our customers that we are a high-end electronics retailer, and the epops do this – they look much more professional than our previous paper labels,” said Torsten Liebig, Store Operations Manager at Cyberport.

“With the amount of product information we can put on an epop, the speed with which we can update this information, and the costs and time we will save now, staff don’t need to constantly print and reprint labels, it is clear that our decision to implement ZBD’s displays was a very cost-effective one,” explained Liebig. “We will continue to roll-out ZBD’s epops as and when we open new Cyberport stores,” he added.

“Cyberport can now run and adjust promotions instantly, giving it an unparalleled ability to trade just as dynamically and responsively in-store as it can online. We are looking forward to continuing our partnership with Cyberport.” said Franz Josef Buschmeier, Head of Central and Eastern Europe for ZBD.

Supplier
Logo: ZBD Displays Ltd.

ZBD Displays Ltd.

Kingswood
SL5 8AD Ascot
UK

related articles:

popular articles:

Thumbnail-Photo: BAUHAUS introduces new click and collect technology...
10.03.2021   #electronic shelf labels (ESL) #price labelling

BAUHAUS introduces new click and collect technology

New solution helps store associates pick items for Click & Collect orders

With help from electronic shelf labels and handheld terminals, it has become much faster and easier for BAUHAUS to navigate through the store to find the right items. A new solution that also saves a lot of time on replenishment.With a product range ...

Thumbnail-Photo: The Citizen CT-E651L :  two-in-one label and receipt printing...
04.03.2021   #printers #label printers

The Citizen CT-E651L : two-in-one label and receipt printing

Compact, dynamic and stylish design with outstanding connectivity

Say goodbye to manning separate printing solutions for label and POS as global specialist printer manufacturer, Citizen Systems, announces the all-new CT-E651L label and POS printer. Derived from the successful CT-E651 POS printer, the CT-E651L is a ...

Thumbnail-Photo: The Citizen CT-S4500:  Cost-Effective 4-Inch POS Printing with Perfect...
31.05.2021   #printers #label printers

The Citizen CT-S4500: Cost-Effective 4-Inch POS Printing with Perfect Document Scaling

Compact, functional & stylish design with market-leading print speed

Say goodbye to inefficient laser printing as global specialist printer manufacturer, Citizen Systems, announces the all-new CT-S4500 POS thermal printer. A new and improved POS printer that’s been designed to serve across multiple ...

Thumbnail-Photo: Danish supermarket chain implements ESL in all stores...
10.02.2021   #electronic shelf labels (ESL) #price labelling

Danish supermarket chain implements ESL in all stores

The chain is investing in modernization and more digital initiatives

The privately owned, Danish supermarket chain Løvbjerg is doing well, and has experienced a great development in 2020 with a 18% growth. The chain is therefore also investing in modernization and more digital initiatives. Most recently, ...

Thumbnail-Photo: Touchless Feedback
16.03.2021   #customer satisfaction #customer relationship management

Touchless Feedback

The Wall Street Journal published an article about Instant Feedback ‘Smiley’ Buttons

The Wall Street Journal, after interviewing our co-founder and Executive VP of Strategic Alliances, Ville Levaniemi, published an article titled “Instant Feedback ‘Smiley’ Buttons Go Touchless in Pandemic”. The article ...

Thumbnail-Photo: You don’t need big tech investments, but creativity...
28.04.2021   #online trading #e-commerce

You don’t need big tech investments, but creativity

How brick-and-mortar retail can profit during (or thanks to!) the lockdown

The Corona pandemic has led to an immediate dovetailing of brick-and-mortar and online retail. This development is overdue, says Gerold Wolfarth, Founder & CEO of bk Group. We don't need large tech investments, but creativity, he points ...

Thumbnail-Photo: Augmented reality in retail and its impact on sales...
26.04.2021   #digitization #artificial intelligence

Augmented reality in retail and its impact on sales

How can AR influence what customers purchase?

Augmented reality (AR) is a technology that superimposes virtual objects onto a live view of physical environments, helping users visualize how these objects fit into their physical world. Researchers from City University of Hong Kong and Singapore ...

Thumbnail-Photo: How do technologies find their way into retail?...
17.03.2021   #brick and mortar retail #coronavirus

How do technologies find their way into retail?

Rolf Schumann, CDO of the Schwarz Group, provides answers at the "Retail Innovation Days"

Tech is cool! Gimmicks, gadgets, gizmos – they impress and inspire quickly. However, it often takes much longer than technology experts and developers initially predict before the technologies actually arrive in everyday life and are used by ...

Thumbnail-Photo: Assortment planning: Knowing what customers want...
17.05.2021   #customer analysis #artificial intelligence

Assortment planning: Knowing what customers want

Bonprix relies on AI-supported assortment design

Which skirt is currently particularly popular? Should the dress remain on sale? How did the sweater sell last month? Product managers in the fashion industry ask themselves these and many other questions every day. At bonprix, the ...

Thumbnail-Photo: Checkout-free hotel convenience store in Yokohama, Japan...
17.02.2021   #self-checkout systems #self service

Checkout-free hotel convenience store in Yokohama, Japan

Using biometric authentication technology

Zippin announced the launch of its latest retail format: a hotel convenience store. Zippin's partner, Fujitsu, the leading systems integrator in Japan, has worked with Koyo Group to implement the world's first checkout-free store within a ...

Supplier

Elo Touch Solutions (Belgium) NV
Elo Touch Solutions (Belgium) NV
Wingepark 5B / 301
3011 Rotselaar
Citizen Systems Europe GmbH
Citizen Systems Europe GmbH
Otto-Hirsch-Brücken 17
70329 Stuttgart
CCV GmbH
CCV GmbH
Gewerbering 1
84072 Au i.d.Hallertau
EuroShop
EuroShop
Stockumer Kirchstraße 61
40474 Düsseldorf
Delfi Technologies GmbH
Delfi Technologies GmbH
Landgraben 75
24232 Schönkirchen
Reflexis Systems GmbH
Reflexis Systems GmbH
Kokkolastr. 5-7
40882 Ratingen
HappyOrNot
HappyOrNot
Innere Kanalstraße 15
40476 Düsseldorf
GMO Registry, Inc.
GMO Registry, Inc.
Cerulean Tower, 26-1 / Sakuragaoka-cho, Shibuya-ku,
150-8512 Tokyo
iXtenso - Magazin für den Einzelhandel
iXtenso - Magazin für den Einzelhandel
Celsiusstraße 43
53125 Bonn
GLORY Global Solutions (Germany) GmbH
GLORY Global Solutions (Germany) GmbH
Thomas-Edison-Platz 1
63263 Neu-Isenburg