Company News • 11.11.2014
Internet industry takes on leading role in New Work
Revolutionizing the World of Work
The revolution in the working world is advancing rapidly: New methods of searching for personnel, the analysis of Big Data and flexible working conditions are increasingly the requirements of the digitalized world of HR departments. It is not just since Google and Microsoft that many experts are of the opinion that that the Internet industry above all plays a leading role in New Work.
According to eco – Association of the German Internet Industry e. V., there are two good reasons for this: Firstly, because Internet firms are in the best position to exploit the possibilities that digitalization offers for efficient working structures. Also, the sector is made up of many companies with flat hierarchies, something which is becoming more important in the modern world of work.
Digitalization opens new possibilities
According to Lucia Falkenberg, HR Manager and expert in the Competence Group New Work at eco, more and more Internet companies are using new methods of recruitment which have developed as a result of digitalization. “So, social media now belongs to the daily tools of the personnel manager, as does Recruitainment, Active Sourcing and Mobile Recruiting. In the course of this, Big Data is playing an increasingly strong role in recruiting.”
People Analytics and Big Data, for example, make it possible to target existing and new talent markets more effectively, analyze candidate behavior more accurately, and make HR activities more measurable. In addition, potential new workers can be judged more on their strengths and talents and less on the linearity of their C.V.. With increasing amounts of data, the question of how this data and information can be securely processed is becoming ever more important.
Employer attractiveness increasingly necessary
Through increasing digitalization, time and location-independent working processes are becoming more important – independent, and also goal oriented and efficient working practices, are taking over from the traditional compulsory presence and work-to-rule attitudes. The questions of the “when” and “where” of work will lose importance. Decisive will be the “what”, and whether the (project) goals are achieved. What’s more, the working world of tomorrow will feature more and more qualified freelancers and project work. “In the future, the majority of workers will be able to work from the home office or – thanks to the global network – from the far reaches of the globe,” Falkenberg continues.
The growth in flexibility is also occurring with relation to reconciling work and family responsibilities, and will ensure that, generally, work will fit better to the overall life situation of workers. This is an important aspect, as companies need to work harder to present themselves as attractive for High Potentials – particularly against the backdrop of the demographic development and the resulting lack of specialist workers, something which is affecting more and more sectors.
Establish New Work more strongly in companies
“The revolution in the world of work is in full swing, and is being further accelerated by digitalization. This development needs to be taken on more strongly in companies and the conditions for New Work and digital working need to be created and established – not least because digital work will create the foundations for the economic success of tomorrow,” emphasized the HR specialist from eco.