Company News • 23.06.2020

Hobbii continues the growth adventure …

… with new stores and several digital initiatives

The online store Hobbii.dk continues the opening of physical stores with the launch the third store in Tarup shopping center in Odense, Denmark. The close collaboration with Delfi Technologies, which is based on several digital initiatives, will help strengthen the Hobbii business towards further growth plans.

The internet-based knitting and crochet shop, Hobbii.dk, continues the expansion in the physical channels. Shop no. 3 has opened, and further store openings are planned – both in Denmark and in Germany. One of the biggest challenges online is the fact that many customers want to see or feel the yarn in real life. According to Retail Manager at Hobbii, Joachim Hansen, the physical stores are an obvious addition to the web shop: “Our physical stores are meant as a supplement to our online web shop where we can meet the customers who enjoy browsing the local yarn shop, where they go to see, feel, and smell the yarn.”

Supplier
Logo: Delfi Technologies GmbH

Delfi Technologies GmbH

Dorfstrasse 7 – 9
24232 Schönkirchen
Germany
A shelf with wool varieties in the shop and a mannequin in a wool sweater...
Source: Delfi Technologies

Synergy between online and offline

Just as with online, the idea of the physical stores is that the shopping experience must be inviting and inspiring. At the same time, customers must be able to find exactly what they are looking for with the same simplicity as an online shopping experience. Therefore, Hobbii has invested in various digital touch points to create synergy between online and offline.

“Our customers are present both online and offline. That is why it is important to help customers by using different digital initiatives that help create an interaction between the two worlds”, says Joachim Hansen.

For Hobbii, customers must have the same good experience across channels. Therefore, electronic shelf labels ensure that prices are the same whether you buy online or in one of the stores.

One of the challenges in the physical stores is the accessories on the walls. With more than 2,500 different products on a limited wall space, it can be difficult to find exactly the price you are looking for. That is why Hobbii has placed price scanners in strategic locations around the stores.

Improved check-out experience

Many customers shop online because they know what they need. At the same time, it is both easy and quick to make purchases and complete payment. Hobbii want to give the customers the same agile experience in the physical stores by improving the experience at the checkout. Hobbii has therefore invested in a new generation of POS (Point of Sale) system - an all-in-one POS solution for the check out and a digital sales tool that enables customer service and speeds up the customer handling.

A cashier is scanning a barcode of a bundle of wool at a cash register...
Source: Delfi Technologies

“For us, it is a necessity with a presence in physical stores. Therefore, it is important to have a simple and elegant POS solution that ensures good service and contributes to customer satisfaction”, says Joachim Hansen.

The POS solution consists of the HP Engage All-in-One POS system with a barcode scanner and integrated receipt printer. Delfi Technologies has also provided cash drawers and receipt rolls to the stores.

With Delfi Technologies as a partner, Hobbii is also planning further digital initiatives to connect physical stores even more closely with the online world. All the solutions in the stores run online - both electronic price tags, self-service screens (price scanners), and the POS system.

New large distribution center in Greve

Hobbii is currently also working on the establishment of a new large warehouse and distribution center in Greve. For this project, Delfi Technologies also assists with an integrated warehouse solution for picking of goods and efficient package handling via workstations in the warehouse. This project includes touch screens, barcode scanners, label printers, etc.

About Hobbii

Hobbii is a one-stop-shop for all yarn lovers in Denmark. The head office is located in Rødovre and the range covers everything you need for your next knitting or crochet project. The adventure started online but has moved on to the physical channels with plans to open 60 stores within three years. Today, Hobbii employs 170 dedicated people who do everything they can to become the Danes' favorite yarn shop.

related articles:

popular articles:

Thumbnail-Photo: Unified Commerce Platform in focus
24.10.2023   #omnichannel #software developement

Unified Commerce Platform in focus

Handover at REMIRA: Dirk Bingler supersedes Stephan Unser as CEO

REMIRA is setting the course for future development of the company: On November 1, Dirk Bingler (48) will become the new CEO of the supply chain and omnichannel software expert headquartered in Dortmund. The previous CEO Stephan Unser (62) moves to ...

Thumbnail-Photo: MPREIS Transforms Operations with Zebra Workcloud Task Management™...
06.11.2023   #customer experience #software developement

MPREIS Transforms Operations with Zebra Workcloud Task Management™ Software Solution

Austrian food retailer to streamline communication in around 300 stores to improve staff engagement, inventory optimisation, and customer satisfaction

MPREIS has around 300 Austrian stores in regions across Tyrol...

Thumbnail-Photo: EuroCIS 2024 - technology special
11.12.2023   #online trading #e-commerce

EuroCIS 2024 - technology special

The latest technology solutions and trends for you and the retail sector

At EuroCIS 2022 from February 27 to 29, 2024, the Leading Trade Fair for Retail Technology, we will be looking at all the important and current topics relating to technology in retail: AI and Machine Learning, Payment, Connected Retail, Seamless Store and Smart Energy Management and many more.

Thumbnail-Photo: Out of Stock in Retail and innovative solutions to avoid them...
07.11.2023   #brick and mortar retail #customer satisfaction

Out of Stock in Retail and innovative solutions to avoid them

Due to various events, the availability of goods in retail will be increasingly restricted from 2022, with the result that customers cannot find in food retail the products they wish to buy, because those products are sold out, are temporarily ...

Thumbnail-Photo: Nedap teams with Foot Locker to extend RFID project...
05.10.2023   #omnichannel #software applications

Nedap teams with Foot Locker to extend RFID project

Foot Locker successfully matches supply and demand in newly opened stores in Eastern Europe using RFID technology

Nedap the global leader in RFID solutions, announces that multi-brand sports fashion and apparel retailer Foot Locker has successfully extended Nedap iD Cloud to its new, Eastern European stores. The objective is to offer the best possible ...

Thumbnail-Photo: Toshiba Launches New ELERA™ Security Suite to Address the Industry’s...
22.09.2023   #cashpoints #customer experience

Toshiba Launches New ELERA™ Security Suite to Address the Industry’s Challenges Around Shrink

Toshiba’s A.I.-powered solution empowers retailers across the globe to better manage loss prevention and protect profits

Security Suite from Toshiba Global Commerce Solutions empowers retailers to minimize shrink...

Thumbnail-Photo: EuroCIS 2024: Go beyond today!
16.10.2023   #retail #Tech in Retail

EuroCIS 2024: Go beyond today!

27 to 29 February 2024 will see the Who’s Who of Europe’s retail technology sector meet in Düsseldorf

Go beyond today! EuroCIS at the end of February will once again show solutions and products for the retail of the future @Messe DüsseldorfIn late February, numerous companies will again exhibit solutions and products for retailers to shape and ...

Thumbnail-Photo: The global state of autonomous stores
18.12.2023   #Tech in Retail #self-checkout systems

The global state of autonomous stores

The stores are located in various retail segments such as food retail, fashion, electronics, convenience stores and fast food.

In a highly competitive global retail landscape, autonomous stores are an emerging force that addresses changing consumer behaviors, reduces operational costs, improves profitability, and powers revenue growth strategies. Advancements in autonomous ...

Thumbnail-Photo: New German vending partner for ITL
30.11.2023   #Tech in Retail #cash management

New German vending partner for ITL

Innovative Technology (ITL) have recently announced Bernd Boddart as their latest trading partner

Bernd Boddart will be supplying their cash validation and biometric age verification solutions to the German vending market. Bernd Boddart, based in Mönchengladbach, Germany, have 30 years of experience in the field of coffee machines, table ...

Supplier

Zebra Technologies Germany GmbH
Zebra Technologies Germany GmbH
Ernst-Dietrich-Platz 2
40882 Ratingen
Captana GmbH
Captana GmbH
Bundesstraße 16
77955 Ettenheim
REMIRA Group GmbH
REMIRA Group GmbH
Phoenixplatz 2
44263 Dortmund
Innovative Technology Ltd.
Innovative Technology Ltd.
Innovative Business Park
OL1 4EQ Oldham