E-commerce: clothing and footwear retailing in Brazil

Market summary and forecasts: Comprehensive overview of the market, consumer, and competitive context, with retail sales value and forecasts to 2020

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Source: Astrid Götze-Happe/pixelio.de

 

Market Research Hub (MRH) has recently announced the addition of a new research report about the clothing and footwear retailing in Brazil to its repository. The research report, titled “Clothing & Footwear Retailing in Brazil -Market Summary & Forecasts: Comprehensive overview of the market, consumer, and competitive context, with retail sales value and forecasts to 2020,” studies the dynamics impacting the retailing business of clothing and footwear in Brazil.

The research report delves into the intricacies of various market dynamics governing the trajectory of the overall market. It also details the changing strategies of market players as they vie for bigger shares in the overall market, in terms of both, volume and revenues.

According to the research report, the business of clothing and footwear retailing in Brazil is expected to witness a spike in sales as the middle class in the country strengthens their financial position. The footwear market alone is estimated to rise at a CAGR of 6.09% between 2015 and 2020. While on the other hand, the online segment of the clothing market is expected to expand at a CAGR of 25% during the forecast period. The overall market will also gain traction due to rising number millionaires in the country. The rising purchasing power is anticipated to be the prime growth driver for the clothing and footwear retailing in Brazil.

The emergence of innumerable clothing and footwear brands and the aggressive marketing strategies adopted by companies have a critical role in driving the demand for these products. The market has also gained momentum due to the considerable penetration of supermarkets, hypermarkets, department stores, and other retailing outlets in the recent past. Discounts and schemes offered by these stores are the primary reason for the increasing revenues of the clothing and footwear retailing in Brazil. Furthermore, the growing awareness amongst consumers about grooming is yet another factor driving the overall market in Brazil.

The report asserts that the growth of e-commerce and online market is also propelling the business of clothing and footwear retailing in Brazil. The online market is gaining popularity amongst the female consumers as these portals offer a wide range of womenswear. The report also discusses the demand patterns for childrenswear and menswear. The report studies the population across Brazil by splitting it on the basis of gender and age to understand how they influence the demand patterns.

Browse Full Report with TOC.

The research report profiles the key players operating in the business of clothing and footwear retailing in Brazil. It profiles the key players and details their recent developments. The document also examines the research and development activities of these players, their investment plans for near future, along with the financial outlook of these companies for the coming few years. The comprehensive research report includes a thorough analysis of the ever-changing economic and demographic factors that will shape the future of the overall market.

Source: Market Research Hub

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