As digital becomes increasingly integral to every aspect of communications there is ample opportunity for innovation and originality. It is important to define what makes a digital strategy successful and to gain inspiration from other pieces of work.
The largest event in the digital calendar, the Digital Impact Awards, recognises outstanding work done by digital and communications professionals, and allows them to meet with each other and share ideas.
The Digital Impact Awards has announced the shortlist for its fifth annual awards ceremony, to be held on 21 October. The awards contain 32 different categories, including ‘Digital agency of the year’, and ‘Digital campaign of the year’. The quality and quantity of those shortlisted is testament to the wealth of talent that currently proliferates the industry.
Among those shortlisted are Royal Navy and E3, in the ‘Best corporate website’, ‘Best digital rebrand’, ‘Best use of digital in the public sector’, and ‘Best use of digital in the charity, NGO or NFP sector’. Beats by Dr. Dre and R/GA London are nominated for two categories for their #Showyourcolor campaign. IKEA and iProspect are also nominated twice for a Facebook campaign that used mobile data to prove its effectiveness.
Other brands to make the shortlist include Barclays Bank PLC, Samsung Electronics, Tesco, Emirates Airline and Twentieth Century Fox Home Entertainment. ‘Digital agency of the year’ and ‘Digital campaign of the year’ winners will be announced on the night. Last year, AMVBBDO won best agency, and Nike (AKQA) won best campaign for its ‘Nike Academy’ campaign.
Beth Brown, investor relations and corporate communications executive at Taylor Wimpey, and a Digital Impact judge says, “I really enjoyed being a judge for the Digital Impact Awards 2014 – the quality of all the entries was very high, so it was no easy task selecting which entries should be shortlisted!”
Neil Barnett, digital communications manager at Canon Europe, and Digital Impact judge adds, “This year is probably one of the most creative and varied in terms of the entries we reviewed as part of the judging process. The views from around the table are always varied and some heated discussions were necessary to select those worthy of an award. Those shortlisted should be complemented on the quality and creativity of their outstanding work.”
For the full shortlist, see: www.digitalimpactawards.com.
Source: Communicate Magazine
