News • 10.01.2018

COURTS invests in growth by reimagining its omnichannel retail experience

COURTS Singapore, a popular retailer specialising in electronics, IT and furniture, has redesigned its in-store experiences and omni-channel customer journey

Website of Courts
COURTS' Website
Source: COURTS

With the help of e-commerce agency SmartOSC, COURTS Singapore, a popular retailer specialising in electronics, IT and furniture, has put more than a year into researching and redesigning its in-store experiences and omni-channel customer journey. The results are two recent announcements: the relaunch of its e-commerce website, built by SmartOSC, together with the opening of its newly redesigned Megastore in Tampines, transforming the store experience to serve a wider range of customers seamlessly across touchpoints.

There has been a significant change in the way customers shop around the world, and they now take a more sophisticated path by engaging with both online and offline channels to collect information and make purchasing decisions. With the new releases, COURTS seeks to catch multi-channel customer generations who, according to recent research published in Harvard Business Review, spent an average of 4% more on every shopping occasion in the store and 10% more online than single-channel customers. Even more compelling, with every additional channel they used, the shoppers spent more money in the store.

The new COURTS Online now boasts over 17,000 SKUs, making it their largest store across COURTS’ regional network. SmartOSC, COURTS’ e-commerce partner, has helped them to establish a new mobile first and user-centric experience with features that connect their digital and physical stores. COURTS customers can research and purchase online to later pick up in-store or ship-from-store, all while accessing their personal accounts. The system also gives COURTS customer service and retail associate teams the information they require to meet customers’ end-to-end needs by connecting all of their touchpoints.

Built upon Magento Enterprise 2, combined with innovative solutions for omni-channel retailing, marketing automation and content management, COURTS’ new e-commerce system offers a real-time single view of inventory and customer profiles, activated through integrations with ERP and retail management systems. The website has also been built to be easily navigable, featuring a completely refreshed and intuitive navigation, search and check-out experience.

Mr. Stan Kim, Chief Strategy Officer at COURTS Asia, shared, “The COURTS Online relaunch was timed strategically around key retail events of the year such as Black Friday and Cyber Monday. Powered by the new platform, online sales for both events grew almost 100% year-on-year. Engaging with the right partners has proved to be pivotal to our e-commerce growth this year. COURTS will continue strengthening its back-end infrastructure to offer customers the seamless online-to-offline experience they expect from best-in-class retailers. We will continue to drive online growth, and our ambition is to grow online sales to comprise 10-15% of the business in five years' time.”

The relaunched COURTS e-commerce site augments the transformed retail experience in the physical stores, delivering the ultimate in "bricks and clicks" shopping. The newly redesigned COURTS Megastore in Tampines stands as an aspirational hub featuring the latest in-store experiences, with dedicated experiential retail spaces that have been redesigned to be more immersive, focusing on memorable and informative experiences that will bring customers into the store to encounter the products firsthand.

COURTS features a 30-day lowest-price guarantee and 30-day hassle-free returns both online and in all stores, and tourist tax-free scheme to help customers feel secure and confident with their purchase decision. The retailer operates more than 80 stores across Singapore, Malaysia and Indonesia, spanning over 1.6 million square feet of retail space.

Source: SmartOSC/COURTS

related articles:

popular articles:

Thumbnail-Photo: CIE 2019: Chinas premier B2B trade show
04.03.2019   #e-commerce #event

CIE 2019: China's premier B2B trade show

5th International Internet and E-commerce Expo in Shenzhen

CIE 2019, the 5th China (Shenzhen) International Internet and E-commerce Expo, is the premier B2B trade show in China that focuses specifically on internet technologies and e-commerce as well as the related industries. More than 400 exhibitors ...

Thumbnail-Photo: Posiflex: interactive self-service kiosk systems for the POS...
21.02.2019   #kiosk terminals #self service terminals

Posiflex: interactive self-service kiosk systems for the POS

Going through changes and coming out stronger - Posiflex aquisitions

Thumbnail-Photo: SES-imagotag VUSION Pulse Software
30.01.2019   #data warehouse management #software management

SES-imagotag VUSION Pulse Software

Improve Profitability and Reduce Waste

For 25 years, SES-imagotag has been the trusted partner of retailers for digital technology in stores. SES-imagotag, the worldwide leader in smart digital labels and pricing automation, develops a comprehensive IoT and digital platform that delivers ...

Thumbnail-Photo: Social commerce 2.0: artificial intelligence detects purchase intention...
18.04.2019   #e-commerce #sustainability

Social commerce 2.0: artificial intelligence detects purchase intention

Choosy analyzes fashion trends on Instagram – and redesigns them

The fashion world moves at lightning speed – and more than ever thanks to the rise of social media. In the past, key trends emerged off the runways twice a year during fashion weeks. Now Instagram et al. set the tone daily thanks to feeds of ...

Thumbnail-Photo: Toshiba spotlights new innovations for empowering retail...
21.01.2019   #mobile payment #payment systems

Toshiba spotlights new innovations for empowering retail

Showcasing its latest solutions, services and innovative concepts at hall 9 booth B42

Visitors to EuroCIS 2019 will learn at Toshiba's booth how every retailer can design his checkout to suit his and the customers' needs. Under the motto "Empowering the Art of Retail", Toshiba will present its end-to-end IT ...

Thumbnail-Photo: Online inventory management system
06.05.2019   #online trading #e-commerce

Online inventory management system

5 things e-commerce retailers should look for

In order to perform online efficiently as an Internet retailer, one needs to choose the most effective inventory management system. Its main features should include centralised user interface, full automation, automated stock checking and ...

Thumbnail-Photo: A new approach to cash handling
01.02.2019   #payment systems #services

A new approach to cash handling

Cash as a service

Thanks to the rapid expansion of e-commerce and Amazon, there is no doubt that a range of new card payment options are on the rise. At the same time, retailers are still handling enormous amount of cash daily because cash remains by far the most ...

Thumbnail-Photo: Toshiba: artificial intelligence for frictionless shopping...
21.02.2019   #self-checkout systems #Trade fair special EuroCIS 2019

Toshiba: artificial intelligence for frictionless shopping

AI, edge computing and smart shelf technology at the EuroCIS 2019

Thumbnail-Photo: E-commerce: AI-powered translations revitalize business...
29.04.2019   #online trading #e-commerce

E-commerce: AI-powered translations revitalize business

Interview with Boris Zielonka, Director Marketing & Sales, Eurotext AG

Retailers who set up an online store can expand their business – especially if they create a multilingual content strategy.As a language and translation service, Eurotext AG supports retailers in this endeavor. From this conversation with ...

Thumbnail-Photo: retail trends: focus Retail Technology
12.02.2019   #mobile shopping #digital marketing

retail trends: focus "Retail Technology"

Omnichannel commerce, mobile shopping, seamless checkout – technology trends 2019

Would you like to find out about the latest retail technologies and hold something tangible in your hands at the same time?We'll be happy to send you a copy of our print edition retail trends: with the focus on "Retail Technology" ...

Supplier

Axis Communications GmbH
Axis Communications GmbH
Adalperostraße 86
85737 Ismaning
LANCOM Systems GmbH
LANCOM Systems GmbH
Adenauerstraße 20 / B2
52146 Würselen
Permaplay Media Solutions GmbH
Permaplay Media Solutions GmbH
Aschmattstr. 8
76532 Baden-Baden
CCV Deutschland GmbH
CCV Deutschland GmbH
Gewerbering 1
84072 Au i.d.Hallertau
iXtenso - Magazin für den Einzelhandel
iXtenso - Magazin für den Einzelhandel
Celsiusstraße 43
53125 Bonn
Casio Europe GmbH
Casio Europe GmbH
CASIO-Platz 1
22848 Norderstedt
SES-imagotag Deutschland GmbH
SES-imagotag Deutschland GmbH
Bundesstraße 16
77955 Ettenheim
ROQQIO Commerce Solutions GmbH
ROQQIO Commerce Solutions GmbH
Harburger Schloßstraße 28
21079 Hamburg
EUROEXPO Messe- und Kongress-GmbH
EUROEXPO Messe- und Kongress-GmbH
Joseph-Dollinger-Bogen 9
80807 München
Elo Touch Solutions NV
Elo Touch Solutions NV
Kolonel Begaultlaan 1C11
3012 Leuven