News • 29.11.2018

CEBIT Hannover to be cancelled

New events focused on digitalization in preparation

Flags of trade fair Cebit; copyright: Deutsche Messe, Hannover...
Source: Deutsche Messe, Hannover

Deutsche Messe announced on Wednesday in Hannover that it is streamlining its event portfolio: it will integrate CEBIT's industry-related topics into HANNOVER MESSE while also developing additional Cebit topics into specialist events for decision-makers from vertical industries. The realignment is due to reduced space bookings for Cebit 2019.

Technological developments within the digital economy have reduced demand for horizontal tradeshows such as Cebit in recent years. Digitalization's innovative impact is particularly evident in the industrial application industries. As such, many of Cebit's traditional core exhibitors have turned to events targeting these industries to generate new business.

"In recent years, many discussions within the German industry have involved the thematic overlap between Hannover Messe and Cebit. It is now time to integrate the topics from Cebit that are relevant for manufacturing, energy and logistics into Hannover Messe," said Dr. Jochen Köckler, CEO of Deutsche Messe AG. "We are currently examining the digital market to determine which remaining Cebit topics we will develop into new events."

Deutsche Messe will cancel Cebit 2019 because of declining visitor numbers and a continuing reduction in space bookings. The latest Cebit concept consisted of an exhibition, conference and festival.

On 27 November, Oliver Frese, Deutsche Messe's member of the managing board responsible for Cebit, requested that the executive committee of Deutsche Messe's supervisory board release him of his duties effective 31 December 2018. The committee agreed to his request. "We accept Mr. Frese's decision with regret und respect. It is difficult to lose such an experienced tradeshow manager and board member. Frese has served Deutsche Messe for many years, most recently as the member of the managing board responsible for Cebit," said Bernd Althusmann, Economic Minister of Lower Saxony and Chairman of the Supervisory Board. "Especially with the new Cebit concept, Frese showed courage, innovation and pioneering spirit. The further decline in demand for Cebit is all the more regrettable, but at the same time, it shows that the Cebit idea affected the entire economy. The topics it represented, such as digitization and artificial intelligence, are now seen as overarching tasks – which is also a success for Cebit."

Deutsche Messe does not expect direct effects from the streamlining, having already adjusted Cebit's role in and economic contribution to the events portfolio in recent years. "Thanks to many other strong events and strong growth in our international business, Deutsche Messe remains in a secure and solid position as a company," said Köckler. Deutsche Messe will continue to use the Cebit brand at events abroad.

Source: Deutsche Messe, Hannover

related articles:

popular articles:

Thumbnail-Photo: Classic POS reimagined
14.03.2024   #POS systems #printers

Classic POS reimagined

Introducing the new generation CT-S801III and CT-S851III
POS printer range.

Citizen Systems launches new CT-S801III ...

Thumbnail-Photo: SES-imagotag becomes VusionGroup
29.01.2024   #software applications #artificial intelligence

SES-imagotag becomes VusionGroup

A new identity highlighting the broader portfolio of innovative solutions
developed by the Group to solve the major challenges of physical commerce

SES-imagotag (Euronext: SESL, FR0010282822), the global leader in digital solutions for physical commerce, today announced that it has changed its name to VusionGroup. This new name embodies the various product lines and solutions that have enhanced ...

Thumbnail-Photo: Tesco to introduce new scan-free technology on self-service tills at...
03.01.2024   #brick and mortar retail #Tech in Retail

Tesco to introduce new scan-free technology on self-service tills at GetGo store

Seamless Shopping Revolution: Tesco Tests Scan-Free Technology in London

Tesco is trialling an exciting new technology innovation that means customers don’t need to scan their items ...

Thumbnail-Photo: First of its kind accessible checkout unveild by Woolworths, creating...
03.01.2024   #Tech in Retail #cashpoints

First of its kind accessible checkout unveild by Woolworths, creating new employment opportunities

Breaking Barriers in Retail: Woolworths' New Checkout Design for Wheelchair Users

In what is believed to be a world first, Woolworths has unveiled an accessible checkout, designed specifically for team members living with a physical disability, including people who use wheelchairs and other mobility aids such as walkers.The first ...

Thumbnail-Photo: Payment as a success factor: more than just paying...
15.01.2024   #Tech in Retail #payment systems

Payment as a success factor: more than just paying

Flashback to 1994: databases and ERP systems, first commercial websites, mobile phones with colour displays, CD-ROMs, Java as a programming language ...

Thumbnail-Photo: Trigo and Netto Announce Autonomous Supermarket with Real-Time Receipt...
24.01.2024   #Tech in Retail #artificial intelligence

Trigo and Netto Announce Autonomous Supermarket with Real-Time Receipt Capability.

‘Final step’ in frictionless shopping drives trust by enabling consumers to view their receipts BEFORE leaving the store
Full size 800m2 grocery supermarket powered by computer vision AI is Europe’s largest retrofitted frictionless store

Trigo, a leading provider of AI computer vision technology that transforms traditional brick-and-mortar retail outlets into digital smart stores, and discount supermarket chain Netto Marken-Discount (also known as Netto), have partnered to launch ...

Thumbnail-Photo: Intertraffic Amsterdam exhibits ITL innovations ideal for the transport...
02.04.2024   #artificial intelligence #cash handling systems

Intertraffic Amsterdam exhibits ITL innovations ideal for the transport sector

Innovative Technology Ltd (ITL) are set to demo their cash handling and AI powered biometric products to the parking ...

Thumbnail-Photo: Wayfair Announces Decorify App for Apple Vision Pro...
15.02.2024   #Tech in Retail #virtual reality

Wayfair Announces Decorify App for Apple Vision Pro

Wayfair's virtual room styler and 3D imaging tools enable Apple Vision Pro users to reimagine their living spaces and experience the future of shopping in their home

With the Wayfair Decorify app on Apple Vision Pro, users have a variety of options to see their spaces redesigned. They can upload a photo of their space ...

Thumbnail-Photo: Ask the Bot: generative AI in retail
02.01.2024   #Tech in Retail #food retail

Ask the Bot: generative AI in retail

Revolution in retail: the era of generative AI and AI bots

They are able to analyse data, write product descriptions, answer shoppers’ questions or write codes...

Thumbnail-Photo: iXtenso tests: REWE Pick&Go
13.03.2024   #app #customer experience

iXtenso tests: REWE Pick&Go

New test store in Düsseldorf - is the concept convincing?

REWE has launched its Pick&Go concept (on a trial basis) in Düsseldorf. We tested the store!

Supplier

Zebra Technologies Germany GmbH
Zebra Technologies Germany GmbH
Ernst-Dietrich-Platz 2
40882 Ratingen
VusionGroup SA
VusionGroup SA
55 place Nelson Mandela
90000 Nanterre
Innovative Technology Ltd.
Innovative Technology Ltd.
Innovative Business Park
OL1 4EQ Oldham
SALTO Systems GmbH
SALTO Systems GmbH
Schwelmer Str. 245
42389 Wuppertal