News • 02.01.2022

Asda trials UK-first indoor map service for the blind and visually impaired

The ASDA logo on a building
Source: ASDA

The British supermarket chain Asda is trialling new technology in its Stevenage store which will make it easier for blind and partially sighted customers to navigate their way around the store.

To coincide with the UN International Day of Persons with Disabilities, from December 3rd Asda’s flagship technology store in Stevenage will be the first supermarket in the UK to be integrated into the GoodMaps smartphone app, specifically built for use amongst the blind and partially sighted. Although the app has an obvious benefit to disabled shoppers, the usability of the app is not limited to those whom are blind or partially sighted only.

The app can pinpoint the user’s location to within a meter of accuracy and then communicate directions to an object or area via audio, enlarged visual, and touch commands. Shoppers using the app will be able to search for key landmarks within the store such as the pharmacy, bathrooms, and tills, but the app can also be used to search for specific goods on the shelves with the aim being to guide the customer as close as possible to the item they are looking for.

Better in-store experiences for blind and partially sighted customers

Kane Stephenson, Inclusion Manager at Asda said: ‘’We strive to be an inclusive business and that includes making it easier for all of our customers to carry out a shop in one of our stores. We hope that by working with GoodMaps we can understand how we can make the in-store experience better for our blind and partially sighted customers. Our Stevenage store is the ideal testing ground for this tool with it already being home to a number of tech trials including electronic shelf labels and holograms, and this trial will teach us how we can make shopping in Asda easier for customers with additional needs.’’

Neil Barnfather, VP Europe at GoodMaps said "it has been a real delight to work with Asda on this project. Recognising not only the commercial value in providing an enhanced retail experience to shoppers, but, equally the ethical stance taken by Asda in this regard has been both humbling and demonstrative of a corporate culture determined to make their offering not only inclusive but truly outstanding for all."

Source: Asda

related articles:

popular articles:

Thumbnail-Photo: Smart working in retail: are headsets the solution?...
27.03.2024   #brick and mortar retail #video surveillance

Smart working in retail: are headsets the solution?

Internal communication technology and its potential

Retailers are often faced with the dilemma of combining customer service with operational efficiency. In this intersection ...

Thumbnail-Photo: POCOs experience: efficiency and customer proximity through digital...
30.04.2024   #customer satisfaction #digitization

POCO's experience: efficiency and customer proximity through digital price tags?

How ESL and other digital elements are used in furniture stores

POCO Einrichtungsmärkte GmbH relies on Electronic Shelf Labels (ESL). So far, 93 of the 127 stores have been equipped with this technology ...

Thumbnail-Photo: How efficient is your workforce management?
24.04.2024   #workforce deployment #workforce management

How efficient is your workforce management?

Workforce management software in retail is successful when it optimizes processes, increases employee satisfaction, and improves ...

Thumbnail-Photo: Intertraffic Amsterdam exhibits ITL innovations ideal for the transport...
02.04.2024   #artificial intelligence #cash handling systems

Intertraffic Amsterdam exhibits ITL innovations ideal for the transport sector

Innovative Technology Ltd (ITL) are set to demo their cash handling and AI powered biometric products to the parking ...

Thumbnail-Photo: Trigo and Netto Announce Autonomous Supermarket with Real-Time Receipt...
24.01.2024   #Tech in Retail #artificial intelligence

Trigo and Netto Announce Autonomous Supermarket with Real-Time Receipt Capability.

‘Final step’ in frictionless shopping drives trust by enabling consumers to view their receipts BEFORE leaving the store
Full size 800m2 grocery supermarket powered by computer vision AI is Europe’s largest retrofitted frictionless store

Trigo, a leading provider of AI computer vision technology that transforms traditional brick-and-mortar retail outlets into digital smart stores, and discount supermarket chain Netto Marken-Discount (also known as Netto), have partnered to launch ...

Thumbnail-Photo: Record numbers for ITL at EuroCIS retail show in Düsseldorf...
07.03.2024   #self-checkout systems #POS software

Record numbers for ITL at EuroCIS retail show in Düsseldorf

Innovative Technology (ITL) reported a successful EuroCIS in Düsseldorf last week, where the organisers announced record visitor numbers. EuroCIS provides an exclusive hotspot for Retail Technology in Europe, ...

Thumbnail-Photo: SES-imagotag becomes VusionGroup
29.01.2024   #software applications #artificial intelligence

SES-imagotag becomes VusionGroup

A new identity highlighting the broader portfolio of innovative solutions
developed by the Group to solve the major challenges of physical commerce

SES-imagotag (Euronext: SESL, FR0010282822), the global leader in digital solutions for physical commerce, today announced that it has changed its name to VusionGroup. This new name embodies the various product lines and solutions that have enhanced ...

Thumbnail-Photo: iXtenso tests: REWE Pick&Go
13.03.2024   #app #customer experience

iXtenso tests: REWE Pick&Go

New test store in Düsseldorf - is the concept convincing?

REWE has launched its Pick&Go concept (on a trial basis) in Düsseldorf. We tested the store!

Thumbnail-Photo: Classic POS reimagined
14.03.2024   #POS systems #printers

Classic POS reimagined

Introducing the new generation CT-S801III and CT-S851III
POS printer range.

Citizen Systems launches new CT-S801III ...

Thumbnail-Photo: Wayfair Announces Decorify App for Apple Vision Pro...
15.02.2024   #Tech in Retail #virtual reality

Wayfair Announces Decorify App for Apple Vision Pro

Wayfair's virtual room styler and 3D imaging tools enable Apple Vision Pro users to reimagine their living spaces and experience the future of shopping in their home

With the Wayfair Decorify app on Apple Vision Pro, users have a variety of options to see their spaces redesigned. They can upload a photo of their space ...

Supplier

SALTO Systems GmbH
SALTO Systems GmbH
Schwelmer Str. 245
42389 Wuppertal
Innovative Technology Ltd.
Innovative Technology Ltd.
Innovative Business Park
OL1 4EQ Oldham
VusionGroup SA
VusionGroup SA
55 place Nelson Mandela
90000 Nanterre
Zebra Technologies Germany GmbH
Zebra Technologies Germany GmbH
Ernst-Dietrich-Platz 2
40882 Ratingen
REMIRA Group GmbH
REMIRA Group GmbH
Phoenixplatz 2
44263 Dortmund