WhatsApp channels as a secret weapon in the marketing mix
How do you make the most of 31 October for your business?
Companies aim to transform Maisons’ creative pipeline and customer experiences
Sports company expands its metaverse web destination, Black Station, with immersive digital retail experience
Companies tap exclusive creator network to drive e-commerce and lifestyle content
Global survey: 88% of consumers are seeking text messaging conversations with brands
The "Top 500 Cross-Border Retail Europe" edition is a major compilation of cross-border data from the websites of European retailers
05.05.2023 - 05.05.2023 | Cologne, Germany
28.03.2023 - 30.03.2023 | Paris, France
A window on the trade for the top buyers from Germany and EuropeThe IAW is the place where buyers can get together among themselves because the International Trade Fair for Retail Promotions and Imports is organized exclusively for trade ...
In the German retail sector, digitization has never arrived across the board. Many smaller retailers in particular still do not have an online shop. On the other hand, there are retailers who show how to gain a foothold in online trading – ...
On 19.01.2023 the first advertising fair of the year startsService, variety & sustainability. The Werbemittelmesse München has been convincing visitors for 25 years and has been providing the basis for the best deals between manufacturers, ...
adidas Originals unveils a limited collection of blockchain-based virtual wearables, released as non-fungible tokens (NFTs). Representing the brand’s first NFT collection of wearables, which is a new, interoperable product category adidas ...
Bolt, a checkout technology company, today announced the launch of its latest product, Bolt Shopper Assistant, the first virtual shopping assistant of its kind – enabling retailers to turn anonymous guest shoppers into account-holding ...
Amazon’s data shows that 70 percent of Amazon customers never click past the first page of search results. But how can your brand’s products reach - and stay on - the first page of search results? Product content is a main component ...
Consumers who turned to online shopping during the pandemic have chosen to stay there, with those returning to in-store relying on online research to guide their decisions. Consumers realized the importance of “connection” and were ...
Salsify, the commerce experience management (CommerceXM) platform empowering brand manufacturers, distributors, and retailers to win on the digital shelf, announced that Wiha Tools USA is using the new Salsify Enhanced Content connection to the ...
They have been at the heart of online marketing for years and are one of the most important sources of information for many companies when it comes to customers' habits and preferences – cookies. But the era of cookies is coming to an end. ...
The White Label World Expo Frankfurt is right around the corner and as you already know, we are partnered with them this year! Join us at Europe’s leading online retail sourcing show on the 12th and 13th of October at the Messe in Frankfurt ...
With the retention and engagement crises arise, the retail industry is looking for a remedy. Customer experience has become an important factor for success in retailing. Gamification appears to be a go-to tactic to enhance sales, brand awareness, ...
DMWF Europe returns to the RAI, Amsterdam on 21-22 November, for a must-see hybrid conference and exhibition bringing together the brightest minds in digital marketing. It’s three days of top-level strategic content, digital marketing ...
With a new location for 2022, Digital Marketing World Forum (DMWF) will be taking over the Santa Clara Convention Center, California, on 5-6 October 2022; for two days of top-level strategic content and digital marketing insights, networking, and ...
The White Label World Expo Frankfurt is nearing, and we are so excited to be partnered with them this year for a much anticipated, in-person event, it’s going to be buzzing! We can’t wait to see you there! Secure your FREE ticket, get ...
Salsify's recent report "The Content Advantage: How Improvements to the Product Page Help Brands Succeed on Amazon", analysed over 14,000 products across all major product categories in the U.K., France and Germany, outlining the most ...
It has become standard practice for customers to find product descriptions as well as images or videos for illustration purposes when shopping online. But just because consumers can see a front view or estimate the size with the help of a tape ...
Homeowners continue to invest in home improvement, and with millennials driving homeownership rates, there's a new generation of DIYers seeking a transformation in how-to learning and experiences. To engage this new wave of home improvers, ...
Traditional big box retailers and department store brands with brick-and-mortar locations dominate the list of top ten eCommerce websites with the biggest gains in google.com search performance in 2021, new research finds.While apple.com enjoyed the ...
Perfect Corp., has announced the launch of its state-of-the-art AI-powered AR Virtual Try-On for Nails solution. The unique digital manicure experience revolutionizes the nail polish and nail art shopping journey by providing beauty shoppers with a ...
Founded in 2010, the Pinterest platform is all about discovery - from creative arts and crafts instructions to recipes, interior design ideas and now even actual products. This makes the online network an ideal platform for retailers, not only to ...
Online Retailer Conference & Expo is the #1 meeting destination for the ecommerce industry to access the relevant strategic insights, solutions, technologies and connections that make a positive difference to your business - no matter what stage ...
When shopping online, people no longer tend to buy only products they have specifically searched for. Increasingly, they are also tempted to make spontaneous purchases online. The principle is called discovery commerce. "Shopping by ...
With change occurring at a fundamental level this past year, T.J.Maxx sought to understand how women were navigating unexpected changes, both big and small. A recent survey* by the brand's purpose-driven initiative -The Maxx You Project - ...
For the majority of companies an appearance on Instagram, Facebook, TikTok and Co. is obligatory these days, social media seems to be a valuable communication tool for retailers. However, they should keep a few things in mind when ...
The 26th and 27th of May 2021 marked a milestone in the world of e-commerce: the very first edition of the E-commerce Berlin Virtual event. And what a debut it was!EBV numbers speak for themselvesWe will let the numbers speak for themselves, ...
The global pandemic led to sweeping improvements in return on ad spend and reductions in cost per acquisition across primary ad platforms in 2020. That’s according to Sidecar’s 2021 Benchmarks Report, the company’s new retail ...
E-commerce Berlin Virtual 2021 – one of the most anticipating e-commerce events in 2021 – takes place on May 26-27th 2021. This year's E-commerce Berlin - Virtual Edition powered by Lowell Group will take place completely online ...
The COVID-19 still has a significant impact on us all, which has led us to postpone E-commerce Berlin Expo 2021, and fill the gap with E-commerce Berlin - Virtual Edition.Based on participants' expectation we intend to keep the event onsite, so ...
The pandemic has rapidly changed the way consumers interact with brands, with digital platforms becoming the sole way for browsing and purchasing goods and services in almost all sectors. This has resulted in a tremendous rise in the use of mobile, ...
One thing is clear: in this pre-holiday period, many consumers will avoid the city centers and do their Christmas shopping online. That is why the big retail chains are already vying for consumers' attention. The small stores and local retailers ...
Nepa announced the findings of a study using data from 1,660 retail campaigns in Sweden. The results show that campaigns on social media are – when done right – effective in driving long-term sales, challenging the prevailing perception ...
E-commerce Berlin Expo is the biggest pure-play e-commerce event in the (tech) capital city of Germany. Over 9,000 visitors and 200 exhibitors are expected every year. E-commerce Expo views itself as a community and a meeting point for all ...
E-commerce Expo views itself as a community and a meeting point for all major decision-makers in the e-commerce sector. We bring together leaders in the e-commerce industry to offer online sellers and retailers the opportunity to develop their ...
Whole Foods Market launched Home Ec 365, a digital curriculum designed to modernize the fundamentals of home economics. Through a series of virtual classes, each with a contemporary take on mastering everyday home tasks and need-to-know life skills, ...
The COVID-19 pandemic has left a visible mark on the retail sector, and companies have had to find new ways to reach consumers effectively in a very short time. Many companies that had previously focused on stationary retail have expanded their ...
The spread of the coronavirus has had a particularly severe impact on the stationary retail industry. Many companies are now increasingly focusing on their online presence to cushion declining in-store sales and to virtually stay in touch with their ...
ViDGREETS – the name says it all. With this feature, customers in the online shop can quickly pack and send video greetings with their order. Retailers can also use it to send messages to their customers. In an interview, Marco van Eersel ...
Chatbots and virtual assistants – some think they are creepy, others consider them a part of daily life. Either way, they patiently answer frequently asked questions related to the opening hours of the nearest supermarket.By now, some ...
The more attractive the presentation of a product, the more likely customers are to decide to buy online.One way of doing this is 3D product configuration, in which all the data and options of a product flow into the background. This allows the user ...
If you want to rank internationally, you must make SEO (search engine optimization) an integral part of your e-commerce project management right from the start – and this applies to both the launch and relaunch of a new store. Poor SEO ...
Customers of leading direct-to-consumer (DTC) brands in sectors such as fashion and beauty say reviews (76 percent), discounts (70 percent) and photos (61 percent) are among the top factors that make it easier for them to make purchase decisions ...
