marketing

The future of marketing is conversational

Global survey: 88% of consumers are seeking text messaging conversations with brands

Consumers around the world are more comfortable than ever interacting with brands, when they feel they’re getting value. The annual "State of Conversational Commerce Report" from Attentive revealed 91% of consumers have already opted ...

VM & Display Show

18.04.2023 - 19.04.2023 | London, UK

The Virtual Merchandising and Display Show is the longest running exhibition for the industryWhether you are a retailer, designer, in the leisure and entertainment industry or in fact use visual merchandising to promote your products or services in ...

e-marketing Paris

28.03.2023 - 30.03.2023 | Paris, France

The trade fair for digital marketingThe e-marketing Paris is a trade fair focused on the e-commerce market with over 15,000 visitors annually, 190 conferences and over 300 exhibitors from well-known companies. The fair covers all topics from B2B ...

Global Retailing Ideas Summit

16.03.2023 - 17.03.2023 | San Francisco, US

The intimate event for the future of retailingMore intimate in both its setting and size, the GR Ideas Summit creates an environment that genuinely allows attendees to interact and engage one another and to extend the learning and connecting beyond ...

DX3 Expo

01.03.2023 - 02.03.2023 | Toronto, Canada

DX3 is the retailing conference and trade show of CanadaDX3 is Canada’s largest conference and trade show dedicated to retail, marketing, and technology. Through engaging content and immersive experiences, DX3 connects the world’s top ...

Without colour, but with a lot of environmental awareness

Bonprix sets new impulses in sustainability with undyed product line

In 2022, the Otto subsidiary presented "Undyed" styles for the first time, products that do not require any dyeing at all: natural-coloured sweatshirts, nightwear, underwear and socks. How did the idea come about, how was it implemented, ...

Christmas World

03.02.2023 - 07.02.2023 | Frankfurt, Germany

The trade fair for the busiest time of the yearChristmas World focuses on the strongest-selling and most emotional time of the year and exploits the success factor of experience at the point of sale like no other consumer-goods trade fair. This ...

Attracting young customers with sustainability and metaverse

How ByondXR wants to shape the future of e-commerce

In marketing, standstill leads to regression faster than in many other sectors. Strategies that were the cutting edge ten years ago often no longer work today. "Generation Z" in particular has its own very specific demands with regard to ...

Innovative Specials at EuroShop 2023

Interactive areas for ideas and visions in retail provide new approaches for the future of inner cities and retail as well as multi-sensorial places

The Specials of EuroShop, the World’s No. 1 Retail Trade Fair, will again provide exciting impulses for the future of retail this year. From 26 February to 2 March 2023 the eight Specials in total will invite visitors to join in, network and ...

Werbemittelmesse München

19.01.2023 | Munich, Germany

On 19.01.2023 the first advertising fair of the year startsService, variety & sustainability. The Werbemittelmesse München has been convincing visitors for 25 years and has been providing the basis for the best deals between manufacturers, ...

EuroShop 2023: Closer integration of retail practice and teaching

Retail tradefair and Department of International Management/ Retail Management at Worms University of Applied Sciences cooperate

On the one hand, the aim is to give students the opportunity to directly experience the innovative power of the industry in all eight experience dimensions of the trade fair on the world's most important platform for the retail sector and thus ...

Experiencing books in a new way

How Hugendubel combines books with gaming to offer its customers a new experience

How do you offer something new to loyal customers and at the same time win over people you couldn't reach before? The bookseller Hugendubel has found a modern and innovative solution: the app "Weltensammler" ("Worlds ...

Launch of Walmart Land and Walmart’s Universe of Play

Roblox community members can check out the Walmart ‘isles’ to collect verch, catch top music artists and unlock exclusive interactive content

Recently, Walmart announced the launch of two new immersive experiences in the metaverse mega-platform, Roblox. Called Walmart Land and Walmart’s Universe of Play, the spaces offer unique interactive content and entertainment for customers, ...

retail salsa – Spice up your community

THE virtual webtalk for retailers, suppliers and retail experts

Be a flavor mixer and spice up your customers' shopper journey with the webtalk format "retail salsa"

The end of the cookie era?

More and more companies are abandoning the collection of cookies. The reasons are as varied as the possible alternatives

They have been at the heart of online marketing for years and are one of the most important sources of information for many companies when it comes to customers' habits and preferences – cookies. But the era of cookies is coming to an end. ...

Is German e-commerce in good shape before the recession?

Feed Marketing Report 2022 confirms good prospects for German retail even in difficult times

According to the freshly released Feed Marketing Report 2022, German online stores have a very strong stand in multichannel presence, with retailers advertising across 3.6 channels on average, compared to the global benchmark of 3.2. And against ...

EuroShop 2023 – Prime time event of the global retail industry

Hot topics that move retail now and in the future – from 26 February to 2 March 2023

Despite a turbulent climate EuroShop 2020 proved a resounding success. 94,339 visitors from 142 countries travelled to the Rhine to learn from 2,287 exhibitors from 56 nations about all aspects, innovations and trends in the global retail world. And ...

White Label World Expo 2022 in Frankfurt

12th & 13th of October: Europe’s leading online retail sourcing show

The White Label World Expo Frankfurt is right around the corner and as you already know, we are partnered with them this year! Join us at Europe’s leading online retail sourcing show on the 12th and 13th of October at the Messe in Frankfurt ...

Gamification in retail: turning shopping into a game

Games and gamification can sound a little bit childish, but major enterprises love gamification as much as users love games

With the retention and engagement crises arise, the retail industry is looking for a remedy. Customer experience has become an important factor for success in retailing. Gamification appears to be a go-to tactic to enhance sales, brand awareness, ...

6 disruptive ideas for sales promotion in retail

If you want to sell, you have to captivate, convince and inspire

"Creating a bridge between the product and the shopper" – that’s how one interviewee describes the goal of their marketing efforts. These diverse activities range from talking robots to virtual stores to treasure hunts. ...

Retail events in the iXtenso event calendar

Don't miss out on events for the retail industry

#DWMF Europe for top-level digital marketing insights

DMWF Europe at the RAI in Amsterdam on 21-22 November

DMWF Europe returns to the RAI, Amsterdam on 21-22 November, for a must-see hybrid conference and exhibition bringing together the brightest minds in digital marketing. It’s three days of top-level strategic content, digital marketing ...

#DMWF returns to North America for a must-see hybrid conference and exhibition

Bringing together the brightest minds in digital marketing

With a new location for 2022, Digital Marketing World Forum (DMWF) will be taking over the Santa Clara Convention Center, California, on 5-6 October 2022; for two days of top-level strategic content and digital marketing insights, networking, and ...

White Label World Expo Frankfurt 2022

12th & 13th of October 2022 @ Messe in Frankfurt, Germany

The White Label World Expo Frankfurt is nearing, and we are so excited to be partnered with them this year for a much anticipated, in-person event, it’s going to be buzzing! We can’t wait to see you there! Secure your FREE ticket, get ...

Nike Style is part retail, part creative studio

New Nike store in Seoul features gender-agnostic zones for style-led collections

Nike’s newest retail concept, Nike Style, has opened in Seoul. It serves a distinct sport lifestyle audience through the lens of style, featuring gender-agnostic zones for fleece, tops, footwear, accessories, and other style-led ...

Lush Birmingham Spa hires local in-store florist

Lush Anchor Shop: Fresh & Flowers concept, tech innovations, Bring It Back returns scheme

In June 2022, Lush Birmingham Spa on New Street revealed their Fresh & Flowers experience as previously seen in the concept shop in Paris.Alongside ethical, locally-sourced and seasonal flower bouquets from The Real Flower Company, customers ...

Top 5 retail trends for 2022 providing new opportunities

The five most important trends in retail that entrepreneurs can use to seize their opportunities

I have always believed in getting into the mind space of our customers. So lately, I've been interviewing a lot of retail customers and have learned a great deal about the challenges retailers face. But among those challenges, there are also ...

Challenges in multichannel marketing

3 major retail trends that will force change in your content creation processes

The demands on retail creative production are huge. From web to print, PoS to packaging, social to paid advertising, and more, there are endless pieces of visual content needed to power a large, multi-channel retail brand.Plus, nobody is unaware of ...

retail trends 1/2022: Focus "EuroCIS 2022"

The latest issue with tips, ideas and trends for and from the retail technology industry

In our latest retail trends, we show you once again what's driving the industry: You can expect photo spreads from international stores, reports on trend topics such as "visual search", "livestream shopping" and ...

Lush is giving away 100,000 Bath Bombs

Bath bomb inventors celebrate World Bath Bomb Day with big marketing campaign

On Wednesday 27th April you can head to your nearest Lush shop and pick up a bath bomb to take home while stocks last. World Bath Bomb Day is the beginning of a series of activities to celebrate taking a Lush bath.Alongside the giveaway, Lush ...

4 ways to make your sales team more productive in 2022

Tech evaluation and employee feedback among them

A 2018 report stated that more than 50% of salespeople fail to meet their quota. And this figure increased in 2020, as companies had to rethink their strategies due to the COVID-19 pandemic. Additionally, businesses these days have to keep up with ...

Think tank releases digitization action plans for business resilience

Series of direct-to-consumer (D2C) reports answers fundamental questions in massive ecommerce shift

Policy2050.com, a think tank for tech policy and business strategy, has released a series of reports about new developments in direct-to-consumer channels: “D2C and Other Digital Adaptations During COVID-19,” “D2C in ...

Black Friday 2021 still an opportunity for UK retailers

Christmas spend comes early

Even though the number of UK shoppers that participated in Black Friday last year fell 6%, compared to 2019, data and analytics company GlobalData says it is still an important retail event, and retailers should use it to help encourage early ...

Over 700 exhibitors confirmed for ISE 2022

ISE 2022 returns with a vibrant and inspiring edition, a redesigned show floor and new demonstration areas guaranteed to enable exhibitors to ‘Rise Up. Reimagine. Ignite the Future.

Exhibitors are signing up in significant numbers to take part in ISE 2022, the destination for world-class brands to showcase the latest technologies in pro AV. With over 700 exhibitors already committed, including bellwether brands Barco, Crestron, ...

Dx3 2022 – Canada’s Biggest Retail, Marketing & Technology Event

08.03. - 10.03.2022 | Toronto

Exhibition is focused on digital marketing, digital advertising and digital retailing"DX3 is Canada's largest conference and trade show dedicated to retail, marketing, and technology. Through engaging content and immersive experiences, DX3 ...

C-star 2022 – Shanghai's International Trade fair for Solutions and Trends all about Retail

31.08. - 02.09.2022 | Shanghai

C-star 2021: Your meeting point all about RetailAs the most professional and international retail trade show in China, C-star - Shanghai’s International Trade Fair for Solutions and Trends all about Retail has been successfully held for six ...

eTail Germany 2022 – DACH Conference for Retail eCommerce & Marketing Innovators

15.03.-16.03.2022 | Berlin

As the leading conference for retail ecommerce and marketing innovators in the DACH region, at eTail Germany, March 15-16, 2022, you'll have the chance to learn from, share and collaborate with leaders in ecommerce and digital marketing as they ...

SMX München 2022 – Germany’s largest conference for search marketing

16.03.-17.03.2022 | München

SMX München 2022 is the only conference series entirely devoted to search marketing and how search fits into the marketing mix. The producers of SMX are not an agency or tool provider but a neutral editorial team. You will find from March ...

Shoptalk Europe 2022

06.06.-08.06.2022 | London

Shoptalk Europe marks the global expansion of Shoptalk. Taking place at ExCeL London on 6-8 June 2022, we’ll be uniting the entire European retail and grocery ecosystems as we come together to reimagine the future of retail.Over 2,500 ...

DSPC 2022 – German Shopping Places Conference

18.05.-19.05.2022 | Düsseldorf

The German Shopping Places Conference (DSPC) was held digitally for the first time on May 20, 2021, and we are looking forward to next year's event on May 18 and 19, 2022, in Düsseldorf.You can find more information here: www.dspc.de ...

DMWF Global 2022 – Digital Marketing World Forum

23.06.-24.06.2022 | London

#DMWF Global 2022 – With a 12+ year history of bringing together the worldwide digital marketing community to tackle the challenges that the digital future presents. From June 23-24, 2022 – Delivering 2 days of online top-level strategic ...