customer journey

It starts with awareness, then comes the information and test phase, and ideally the customer journey doesn't end after the purchase is completed, but rather turns into a long-term customer relationship with the brand. A clever marketing strategy should accompany consumers through all touchpoints.

Leaving a good impression on the customer

Interview with Extenda Retail

Mannequins as a (customer) magnet?

How do shop window mannequins influence the customer journey? An interview.

Successful design for happy customers

How the right store design enriches the customer experience

How to thrive with social commerce in 2023

Webinar on 22nd February at 4:30 CET

Security for brand and shopping experience?

How retailers can protect their business from cybercriminals

Salsify: Expansion of the GDSN data pool

Provider of the commerce experience management platform CommerceXM wants to fully meet requirements of the DACH region

E-commerce: For better, but also for worse!

How to optimally reach the clientele in current times of crisis

Walmart Connect announces innovation partner program

Strategic partnerships with TikTok, Snapchat, Firework, TalkShopLive and Roku

EuroShop 2023 – Prime time event of the global retail industry

Hot topics that move retail now and in the future – from 26 February to 2 March 2023

Sustainable logistics: Don't wait, act now!

Why an environmentally conscious logistics strategy can pay off

ESL: an all-rounder for the customer journey

Why the use of Electronic Shelf Labels can pay off

Weekly grocery shopping made easy: meal planning via app

Grocery shopping, ordering, recipes – all in one app with connection to local grocery stores

Photo: DTC and brick-and-mortar brands use value-driven personalization to...

DTC and brick-and-mortar brands use value-driven personalization to score big

Winners of Sailthru’s Retail Personalization Index 2022: Thrive Market, Sephora, DSW, Best Buy, Adidas

Photo: EuroCIS 2022: Trending topics and innovations concerning Retail...

EuroCIS 2022: Trending topics and innovations concerning Retail Technology

Customer Centricity, Analytics, Payment, Connected Retail and Seamless Store

Selfridges invites its customers to discover their "superself"

Selfridges’ creative theme for 2022 is an invitation to co-create the future

German CRM Forum 2022 – The leading CRM conference in Germany!

16.02. - 17.02.2022 | Online/Frankfurt am Main

Smart Retail Tech 2022 – Create the Perfect Customer Journey

02.03.-03.03.2022 | London

Stay fit while shopping

Opening of the Life Time athletic resort experience at Northshore Mall

Key driver of loyalty and total spend

Omnichannel grocery shoppers spend up to 20% more

Shopping for clothes with an avatar

H&M develops digital fitting room for a better shopping experience

Livestream shopping: the sales channel of the future?

Interview with Alex von Harsdorf, Co-Founder and CEO of LIVEBUY

Lowe's introduces enhanced shopping experience for Pro customers

Exclusive offers, such as perks, new products and services

Automation leading the way to retail success

Possibilities of modern technology – online and offline

Swiss Brand On's new flagship store

New standards for retail?

Klarna starts cooperation with Verifone

The idea: a shopping experience in stores that is unique worldwide

Please give us shopping, events, and emotions!

What should cities do to attract more visitors?

Custom-tailored: new in-store safe shopping journey solution

Suitsupply reinvents retail experience including virtual pre-shopping

"Love greetings" from the online shop

With the web-based application ViDGREETS, online shoppers can record personal messages and send them together with their purchase.

Wirecard and Klarna launch joint payment solution for merchants

Wirecard embeds all three Klarna payment methods into merchants' checkout

Checkpoint: Commitment to the shopping experience

Technologies for satisfied customers

AI in action: changing the future of customer experience

Interview with Prof. Dr. Jens Böcker, Bonn-Rhein-Sieg University of Applied Sciences

Enhanced, interactive, virtual – It’s all about the experience!

AR and VR can boost online and offline retail

Study: the digitalisation of retailers

Retailers believe they are delivering a consistent digital experience

HappyOrNot CX360 leader insights

Do you know what type of experience customers expect from your brand?

The Medial Customer Journey at the POS

Permaplay offers different concepts for a powerful and sales-promoting POS communication

Return on experience: The new kind of customer loyalty

US retailers benefit if they keep pace with rapid rise in customer expectations

Changing markets: embracing disruption to harvest opportunity

Reporting from the first annual Retail & Brand Experience World Congress in Barcelona

Digital Signage Summit Europe - 30 % discount

Many of the world’s foremost digital signage experts, thought leaders and leading technology and service suppliers will come together to present a unique mix of keynotes, conference channels, awards and exhibition showcase.

2nd World Retail Forum, Amsterdam

The latest developments in the industry

What shop design can look like: Foot Locker in London

Brand communication and digitization at the Marble Arch Store

Up to 30 percent of consumer web sessions exposed to unauthorized ads

Namogoo report details the impact of online journey hijacking on customer experience and conversion rates

Mergers and acquisitions expected to drive growth

Retailers look to new technologies and improving customer experience

Using chat to shop online

The integration of payment processes in messenger

Cash is trend

Smart cash handling in retail

UK consumers demand better, more detailed answers from brands

94 percent say personalised answers will make them more loyal – with 84 percent switching to competitors if responses disappoint, according to Eptica research