News • 31.07.2017

ASICS hits the ground running with its new global retail concept store

New Brussels store selected as a pilot for global retail roll-out

Photo: ASICS hits the ground running with its new global retail concept store...
Source: Green Room

ASICS has chosen the new Brussels store to launch its first iteration of a new and exciting, global retail concept. Building on its already strong reputation amongst serious runners as go-to product, the brand has now focused its emphasis on providing the best possible customer in-store experience to match.

Leading the digital strategy of the overall customer journey, Green Room were tasked to work alongside the incumbent retail design agency to define, design and deliver the digital components of the experience.

A fundamental element of the strategy was the empowerment of customers. By enabling them to better understand their own running needs, the experience facilitated well-informed purchase decisions at the customer’s own pace and on their own terms.

Complimenting the intuitive digital footwear selection process the in-store environment was further enhanced with content-rich digital displays, such as the Runkeeper wall- an opportunity to communicate the pulse of the brand. Featuring real-time social posts combined with striking data powered animation from the local Brussels running community, the wall was developed to draw customers deeper into the store, facilitating more dwell time and a point of connection with the store staff.

ASICS reinforces its ‘Sound Mind, Sound Body’ philosophy by inspiring and supporting customers in-store

Paul Silcox, Creative Director, Green Room Amsterdam said: “Our challenge was to define the digital personality of the retail experience, a way of interacting that was tightly bound to the ASICS ethos and the personality of their community. The space works hard to enable and empower the customer, to put them at ease with their selection, but not to dictate to them. We are really pleased how it has come together.”  

The digital strategy template applied to the Brussels store serves as a template for continual roll-out of the global retail concept – an activation campaign conceived and created by Green Room.

Source: Green Room Design

related articles:

popular articles:

Thumbnail-Photo: Compartment Systeme POS TUNING
28.11.2018   #product presentation #POS Solutions

Compartment Systeme POS TUNING

For slim products such as drugstore ranges, confectionery and fresh products

POS TUNING has optimized its pushfeed program for use in retail. The new compartment systems by POS TUNING are available in three different sizes: C60 (6 cm height) for narrow products such as drugstore assortments, C90 (9 cm height) for sweets, ...

Thumbnail-Photo: What shop design can look like: Indistrieel - India meets Industrial...
12.12.2018   #shopfitting #shop equipment

What shop design can look like: Indistrieel - India meets Industrial

For unique furniture and accessories, a visit to the rustic Dutch store is worthwhile

Skilful mixing: What do you get when you mix Indian furniture with industrial look? "Indistrieel". The shop in the town of Middelburg in the Netherlands offers really exciting furniture, lamps, accessories and bags. ...

Thumbnail-Photo: A story of ice and snow: Christmas decorating tips, part 4...
30.10.2018   #shop decoration #seasonal business

A story of ice and snow: Christmas decorating tips, part 4

Create a winter wonderland

Though the temperatures outside might not always reflect it, in these parts, winter puts us in the Christmas spirit. This makes white decorations and decorative artificial snow perfect tools to set the scene. A winter landscape with snow-covered ...

Thumbnail-Photo: Colorful shop windows: Christmas decorating tips, part 1...
24.10.2018   #shop decoration #seasonal business

Colorful shop windows: Christmas decorating tips, part 1

From lilac to orange: something different for a change

Christmas is just around the corner. Gingerbread houses greet you in every supermarket and the early birds already wonder about the gifts they should buy. It’s high time to inspire potential shoppers to start buying Christmas gifts. ...

Thumbnail-Photo: Christmas gnomes on the loose: Christmas decorating tips, part 7...
12.11.2018   #shop decoration #seasonal business

Christmas gnomes on the loose: Christmas decorating tips, part 7

Playful: Ways to delight children - and adults alike

The Christmas season can be stressful for adults. Planning ahead for the holidays, getting ready for family visits, buying gifts and getting your house sparkling clean for your guests – all of this leaves little room for festive joy and ...

Thumbnail-Photo: Back to nature: Christmas decorating tips, part 2...
25.10.2018   #shop decoration #seasonal business

Back to nature: Christmas decorating tips, part 2

Woodwork self-made

A wooden Christmas tree is unquestionably a classic among Christmas decorations. You can make your own beautiful and interesting decorative elements using some basic woodworking skills. ...

Thumbnail-Photo: Christmas tree alternatives: Christmas decorating tips, part 5...
31.10.2018   #shop decoration #seasonal business

Christmas tree alternatives: Christmas decorating tips, part 5

The classic among holiday decorations

In these parts, Christmas trees are the quintessential symbols of the Christmas season. They prompt children and adults to get into the Christmas spirit. Yet a live fir tree has two major disadvantages: it takes up a lot of space and drops its ...

Thumbnail-Photo: A new design for GebrauchtWarenHaus Westend in Munich...
30.11.2018   #shop building #shopfitting

A new design for GebrauchtWarenHaus Westend in Munich

Sustainable concept for a non-profit project of Weißer Rabe

Shopping with a clear conscience: This was the core concept of the new store for Weißer Rabe (English: white-necked crow, a nonprofit organization in Munich). When an additional 200 square meters of retail space freed up, the company was able ...

Thumbnail-Photo: What shop design can look like: Decorette Woonatelier De Lange Jan...
27.11.2018   #shopfitting #shop equipment

What shop design can look like: Decorette Woonatelier De Lange Jan

Shopping in the store for interior design in Middelburg, Zeeland province of the Netherlands

A small courtyard in Middelburg in the Netherlands, where three shops cuddle up together: the Decorette Woonatelier De Lange Jan, the Kinderkamer Duimelot (children's shop) and the Eetkamer Likkepot (gastronomy). Today you can take a look at the ...

Thumbnail-Photo: Faux rust effect: Christmas decorating tips, part 6...
06.11.2018   #shop decoration #seasonal business

Faux rust effect: Christmas decorating tips, part 6

Make yourself comfortable by the fireplace

Accessories featuring a faux rusted (industrial) look are right on trend. Metal is given the look of rusted iron. ...

Supplier

POS TUNING Udo Voßhenrich GmbH & Co KG
POS TUNING Udo Voßhenrich GmbH & Co KG
Am Zubringer 8
32107 Bad Salzuflen
iXtenso - Magazin für den Einzelhandel
iXtenso - Magazin für den Einzelhandel
Celsiusstraße 43
53125 Bonn