News • 31.07.2017

ASICS hits the ground running with its new global retail concept store

New Brussels store selected as a pilot for global retail roll-out

Photo: ASICS hits the ground running with its new global retail concept store...
Source: Green Room

ASICS has chosen the new Brussels store to launch its first iteration of a new and exciting, global retail concept. Building on its already strong reputation amongst serious runners as go-to product, the brand has now focused its emphasis on providing the best possible customer in-store experience to match.

Leading the digital strategy of the overall customer journey, Green Room were tasked to work alongside the incumbent retail design agency to define, design and deliver the digital components of the experience.

A fundamental element of the strategy was the empowerment of customers. By enabling them to better understand their own running needs, the experience facilitated well-informed purchase decisions at the customer’s own pace and on their own terms.

Complimenting the intuitive digital footwear selection process the in-store environment was further enhanced with content-rich digital displays, such as the Runkeeper wall- an opportunity to communicate the pulse of the brand. Featuring real-time social posts combined with striking data powered animation from the local Brussels running community, the wall was developed to draw customers deeper into the store, facilitating more dwell time and a point of connection with the store staff.

ASICS reinforces its ‘Sound Mind, Sound Body’ philosophy by inspiring and supporting customers in-store

Paul Silcox, Creative Director, Green Room Amsterdam said: “Our challenge was to define the digital personality of the retail experience, a way of interacting that was tightly bound to the ASICS ethos and the personality of their community. The space works hard to enable and empower the customer, to put them at ease with their selection, but not to dictate to them. We are really pleased how it has come together.”  

The digital strategy template applied to the Brussels store serves as a template for continual roll-out of the global retail concept – an activation campaign conceived and created by Green Room.

Source: Green Room Design

related articles:

popular articles:

Thumbnail-Photo: Baking fresh tradition that tastes great!
27.12.2022   #brick and mortar retail #food retail

Baking fresh tradition that tastes great!

Store design in the traditional bakery Mi Pan in Mexico City

Whoever buys their baked goods here will be wide-eyed at first – not only because of the huge selection of breads, pastries, nibbles and cakes. The store design of the Mi Pan bakery is also astonishing ...

Thumbnail-Photo: Acne Studios unveils its Yorkdale store
19.10.2022   #shop design #customer experience

Acne Studios unveils its Yorkdale store

Luxury fashion house unveils new store in Toronto's prestigious Yorkdale complex

Located in the prestigious Yorkdale complex, the first Acne Studios store in Canada opens 19 August 2022. Designed by Swedish architect firm Halleroed, the Toronto project follows the brand’s global store ethos – each location makes ...

Thumbnail-Photo: Dimension Materials & Surfaces at EuroShop 2023...
25.11.2022   #sustainability #shop building

Dimension "Materials & Surfaces" at EuroShop 2023

New Dimension shows the impact design can have in difficult times

Aluminium foam, translucent concrete surfaces or sheer gossamer structures that seem to balance the weight of massive boulders – visual “wows” are popular for staging the customer journey. The Materials & Surfaces Dimension at ...

Thumbnail-Photo: Showfields comes to Washington D.C.
16.12.2022   #brick and mortar retail #sustainability

Showfields comes to Washington D.C.

Company has opened its fourth lifestyle discovery store at 3077 M Street NW in Georgetown

The NYC-based company Showfields is known for bringing shoppers immersive brand curations and experiential store design. The DC location is a unique display of sustainability – the previous tenant was Brooks Brothers, and the Showfields ...

Thumbnail-Photo: A dream in white and gold
10.11.2022   #brick and mortar retail #shop design

A dream in white and gold

Elegance and timeless appeal designed by Cecconi Simone Inc.

Some time ago, the Toronto-based design firm Cecconi Simone Inc. set out to create a harmonious and timeless design within the 3,500-square-foot retail space of a local jeweler, envisioning an aesthetic that was both sophisticated and approachable. ...