News • 31.07.2017

ASICS hits the ground running with its new global retail concept store

New Brussels store selected as a pilot for global retail roll-out

Photo: ASICS hits the ground running with its new global retail concept store...
Source: Green Room

ASICS has chosen the new Brussels store to launch its first iteration of a new and exciting, global retail concept. Building on its already strong reputation amongst serious runners as go-to product, the brand has now focused its emphasis on providing the best possible customer in-store experience to match.

Leading the digital strategy of the overall customer journey, Green Room were tasked to work alongside the incumbent retail design agency to define, design and deliver the digital components of the experience.

A fundamental element of the strategy was the empowerment of customers. By enabling them to better understand their own running needs, the experience facilitated well-informed purchase decisions at the customer’s own pace and on their own terms.

Complimenting the intuitive digital footwear selection process the in-store environment was further enhanced with content-rich digital displays, such as the Runkeeper wall- an opportunity to communicate the pulse of the brand. Featuring real-time social posts combined with striking data powered animation from the local Brussels running community, the wall was developed to draw customers deeper into the store, facilitating more dwell time and a point of connection with the store staff.

ASICS reinforces its ‘Sound Mind, Sound Body’ philosophy by inspiring and supporting customers in-store

Paul Silcox, Creative Director, Green Room Amsterdam said: “Our challenge was to define the digital personality of the retail experience, a way of interacting that was tightly bound to the ASICS ethos and the personality of their community. The space works hard to enable and empower the customer, to put them at ease with their selection, but not to dictate to them. We are really pleased how it has come together.”  

The digital strategy template applied to the Brussels store serves as a template for continual roll-out of the global retail concept – an activation campaign conceived and created by Green Room.

Source: Green Room Design

related articles:

popular articles:

Thumbnail-Photo: Power floor: power store
27.03.2019   #pos marketing #in-store marketing

Power floor: power store

Practical examples of amazing flooring designs

Sales promotion is also a matter of the floor. Take the time for some inspiration and discover different designs - from colorful and patterned to natural and neutral - in practical examples that we have put together for you. All projects can also be ...

Thumbnail-Photo: Retail spaces are so yesterday. Long live brand experiences!...
27.06.2019   #online trading #shop building

Retail spaces are so yesterday. Long live brand experiences!

How can brick-and-mortar stores stay competitive? With continuing retail reinvention!

Shopfitting – it’s no longer about shelves, sales counters and cash registers. Silvio Kirchmair, CEO of umdasch The Store Makers, considers it a stage where brick-and-mortar retailers can and should showcase themselves – especially ...

Thumbnail-Photo: Expert tips: the best flooring options for your retail store...
15.04.2019   #shop building #visual merchandising

Expert tips: the best flooring options for your retail store

Ways to make a great first impression with customers

You need a new look for the flooring in your store – you have many options and they must be considered carefully. Industry experts told us what the different types of flooring from vinyl to carpet all the way to renovation lacquer systems have ...

Thumbnail-Photo: Retail holiday decorations: trends for the 2019/20 season...
09.05.2019   #decorative lighting #shop decoration

Retail holiday decorations: trends for the 2019/20 season

"The little affectionate details are always what’s most important." Interview with Annetta Palmisano

Many details or a simple design, artificial light displays or natural light – there are many ways to showcase window displays. Retailers who decorate with a light touch can use the emotional impact on customers and affect retail business ...

Thumbnail-Photo: Green Room and PUMA kick off new City Store experience...
18.07.2019   #digital signage #shop design

Green Room and PUMA kick off new City Store experience

Digital experiential elements and features for new store in Manchester

As part of an ongoing relationship with Puma, Green Room has designed key digital and physical experiences within the new City Store experience, to coincide with Puma’s new partnership with Manchester City.The concept centres on bringing City ...

Thumbnail-Photo: Year after year: Christmas decoration
11.06.2019   #decorative lighting #trend research

Year after year: Christmas decoration

From classic to modern - four styles for 2019

Every year, Annetta Palmisano and her colleagues of Stilbüro bora.herke.palmisano compile the decoration trends for the coming Christmas season. Below we outline four styles for the 2019 season. ...

Thumbnail-Photo: Why marble countertops are the right choice for your shop...
15.07.2019   #shop building #shopfitting

Why marble countertops are the right choice for your shop

A guest contribution by Emmy Noel

When you think of marble countertops, you probably think about the beautiful natural stone countertops adoring a kitchen or a bathroom.Time to change our perspective.Marble countertops are the perfect addition for any business. Whether you run a ...

Thumbnail-Photo: What shop design can look like: Trait concept store in Barcelona...
11.07.2019   #shopfitting #shop decoration

What shop design can look like: Trait concept store in Barcelona

Character in store design and in all details

In the Sant Antoni district, which in recent decades has developed from a working-class district to a hip district with bars, cafés, bookshops and boutiques, there is a small boutique, the Trait Store, hidden in Calle Parliament 28. ...

Thumbnail-Photo: Window Display Of The Year Frame Awards 2019...
21.06.2019   #displays #product presentation

'Window Display Of The Year' Frame Awards 2019

Window installation featuring the Ura raincoat

Fourteen waterproof raincoats are suspended from seven bicompartmental metallic structures strategically placed on the ceiling of the store simulating drops of water. The shoppers’ attention is therefore drawn directly upwards to the product ...