News • 28.02.2022

New shoppable video feature to tap into growing demand for immersive content

Wish Clips is the first of many new features that will be rolled out this year

Two people holding their smartphones
Source: tim-douglas / Pexels

ContextLogic Inc., known as Wish, one of the world’s largest mobile e-commerce platforms, today announced the roll out of Wish Clips - a new shoppable video feature that is designed to greatly enhance the customer experience and simplify the path to purchase.

Each shoppable video experience enables users to quickly gain more information about the product and envision the various ways it can be used or worn. With one tap, users can view the product details, visit the merchant’s store or add a product to their shopping cart. Buyers can also ‘like’ or report a video to Wish’s content moderation team.

Wish Clips is already available to Android users in 9 key markets, and will be rolled out to iOS users starting in April.

Next step in e-commerce

“Discovery commerce is the future and we are deepening our investment into new products and user-centric features to bring that element of discovery to life,” said Tarun Jain, Chief Product Officer, Wish. “For users, Wish Clips helps them better visualize the product and enjoy a more immersive, interactive experience. For merchants, Wish Clips provides a great opportunity to showcase their brand’s personality and style, while driving product discovery within a native shopping experience.”

Merchants have the ability to create and upload 5-30 second eye-catching video clips that showcase their product in action. Through Wish’s merchant dashboard, merchants can access performance metrics to better understand how videos are able to drive sales for their products. The dashboard will be updated over time to include other metrics such as customer likes and watch time, in addition to a much more robust and streamlined user interface.

First of many features in 2022

“We have built a one-of-a-kind shoppable video player to capture commercial inspiration like never before. The reaction so far from our users and merchants has been great. We look forward to completing the roll out of Wish Clips across our entire user base very soon,” continued Mr. Jain.

The introduction of Wish Clips is part of Wish’s broader effort to enhance the user experience on Wish and provide more tools for merchants to showcase their products. Wish Clips is one of many in a suite of new products and features slated for roll out in 2022.

Source: Wish

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