Company News • 07.12.2012

Virgin Acquires ultimate in-store experience

Eight different new digital signage applications in newly transformed store

The store in London has been transformed to encourage customers to sit down,...
The store in London has been transformed to encourage customers to sit down, relax and enjoy Virgin Media’s products and services.
Source: Virgin Media

Virgin Media has opened an innovative store with interactive digital signage at its forefront. The unique store located in London’s Westfield Shopping Centre has been transformed into a cosy home away from home designed to encourage customers to sit down, relax and enjoy Virgin Media’s products and services.

The store utilises eight different digital signage applications created and developed by Acquire Digital, each offering an opportunity for customers to play, browse, watch and interact with the services.

Home-like experience in the new shop

Acquire Digital, specialists in digital interaction, are responsible for creating each and every digital aspect for the home-like store ranging from giant touch screens to gesture controlled information points. Even the gloriously sunny sky in the artificial garden is presented on a canvas of synchronised screens that entice customers to gaze at passing Virgin planes, hot air balloons and spaceships.

Custom-build content management

The store boasts an impressive giant touch screen video wall displaying the latest phone models on offer. Controlled through touch, customers can swipe through mobile ranges selecting individual phones for a closer look at features and pricing. Rob Smith, Head of Programming and Development at Acquire Digital explained, “In order to play videos while simultaneously displaying live information we had to build a solution that allowed these components to run smoothly. This links to a custom built web-based content management system to allow staff to make instant changes to product information and view important statistics such as how many times a particular product had been viewed.”

Tariff selctor works intuitively

Another impressive way that the store utilises digital signage is demonstrated by Virgin Media’s tariff selector. An interactive touch screen device hosted on a 55 inch screen, the tariff selector intuitively selects the best tariffs based on information supplied by the customer simply by moving sliding buttons, and uses an algorithm to determine the best tariff for them.

Multiple ways of adressing the customer

“One of the main requirements for Virgin Media was to inject fun into everything and encourage exploration,” explained Mat Bartram, Head of Design at Acquire. “Virgin Media is an exciting brand to work with and has provided us with the opportunity to be really creative and push the boundaries of traditional digital signage. With such a broad range of digital signage being used we’ve been able to create content from films to 3D animation, gesture controls and content for touchscreens applications.”

All media applications can be controlled

The Acquire Digital team has created a motion sensor driven ‘front door’ for the store that detects approaching customers triggering a door bell sound. The door then opens to reveal a host of Virgin related creatures such as a dinosaur, a festive penguin and Virgin Media’s celebrity ambassador, Mo Farrah. Once inside, customers can explore the home-based media entertainment packages through gesture controlled information displays, operated through a Kinect system, watch TiVo or browse through its mobile phone range.

Digital shop future

Paul Williams, Retail Director at Virgin Media commented, “It was important for us to utilise digital solutions within our new store. The team at Acquire Digital were able to develop pioneering solutions that work well together in creating a dynamic, innovative and engaging environment. I think it will prove successful in creating an experience that is both unique and memorable for our customers.”

related articles:

popular articles:

Thumbnail-Photo: Evolving need for AI and big data analytics in mobile marketing...
10.02.2020   #digital marketing #marketing research

Evolving need for AI and big data analytics in mobile marketing

Global mobile marketing industry report 2020-2024

The "Mobile Marketing Market by Component (Platform and Services), Channel, Organization Size (SMES and Large Enterprises), Vertical (Retail and Ecommerce, Travel and Logistics, Automotive, and Telecom and IT), and Region – Global ...

Thumbnail-Photo: The eye is shopping too!
20.02.2020   #brick and mortar retail #decorative lighting

The eye is shopping too!

Visual merchandising and product presentation at EuroShop 2020

For a successful purchase, it sometimes takes more than just a full wallet. Customers want to be addressed in the store - not only by staff, but also visually. We also took a look around EuroShop in terms of visual merchandising and product ...

Thumbnail-Photo: E-commerce Berlin Expo 2020 - first speakers announced!...
19.12.2019   #e-commerce #retail

E-commerce Berlin Expo 2020 - first speakers announced!

Save the date: the 13th of February of 2020, STATION-Berlin

This is where e-commerce insights combine with business knowledge and one of a kind networking, during the fifth edition on E-commerce Berlin Expo. The first speakers have already been announced - and saying that they are good and solid, is a real ...

Thumbnail-Photo: Product information makes a beeline for stores...
02.01.2020   #online trading #data management

Product information makes a beeline for stores

Product data platform distributes information from manufacturers to retailers and on to customers

Online stores need great product descriptions and powerful product images to be successful. After all, this information must be able to substitute the first-hand experience online surfers would get if they visited a physical store. That’s why ...

Thumbnail-Photo: Americans expect privacy controls
03.02.2020   #customer satisfaction #marketing research

Americans expect privacy controls

4 out of 5 people want a privacy law to protect personal data

73 percent of people would pay more to online services companies to ensure they did not sell or use their data for marketing, while 77 percent would stop shopping at their favorite retailer altogether if the retailer did not keep their personal data ...

Thumbnail-Photo: Returns costing retailers billions each year...
09.01.2020   #online trading #dispatch

Returns costing retailers billions each year

B-Stock reveals the most returned Christmas gifts

The number of products being sent back on National Returns Day (2nd January) were expected to be 72 percent higher than the average day in December according to the Royal Mail - contributing massively to the yearly total of £60 billion worth ...

Thumbnail-Photo: The greenconsumption effect
23.12.2019   #customer satisfaction #retail

The greenconsumption effect

Concordia research shows that using green products leads to a warm glow in shoppers

Canadians spend a lot of money around this time of year, on gifts, food, entertainment and travel. In its annual study of holiday season spending habits, the accounting firm PwC estimates that the average Canadian consumer will drop close to $1,600 ...

Thumbnail-Photo: First national Use Your Gift Card Day on January 18th...
06.01.2020   #event #sales promotion

First national Use Your Gift Card Day on January 18th

$1 billion in gift cards go unused each year

A new shopping holiday will debut on January 18th to encourage people to get out and use their holiday gift cards before they become part of the 1 billion dollars in gift cards that go unused each year.   National retailers and restaurants are ...

Thumbnail-Photo: Book swap as you food shop
05.02.2020   #brick and mortar retail #omnichannel

Book swap as you food shop

Waitrose launches novel way for shoppers to share their favourite books

Whether it’s romance, adventure or a gripping mystery, book lovers can now share their favourite reads with others in selected Waitrose cafés as part of the supermarket’s new book swap initiative. A successful trial in five ...

Thumbnail-Photo: E-Commerce Day 2020 made by
13.01.2020   #online trading #e-commerce

E-Commerce Day 2020 made by

11 years e-Commerce Day in Cologne!

The e-Commerce Day - made by, offers online retailers, manufacturers and interested parties the opportunity to learn about the latest trends, the latest developments and interesting features in e-commerce and to exchange information with ...


POS TUNING Udo Voßhenrich GmbH & Co KG
POS TUNING Udo Voßhenrich GmbH & Co KG
Am Zubringer 8
32107 Bad Salzuflen
iXtenso - Magazin für den Einzelhandel
iXtenso - Magazin für den Einzelhandel
Celsiusstraße 43
53125 Bonn