Company News • 07.11.2014

VDC research recognizes Scandit’s revolutionary approach to software-based scanning in retail

Using a device’s built-in camera Scandit’s software platform allows for...
Using a device’s built-in camera Scandit’s software platform allows for camera-based barcode scanning at any angle and with high read rates.
Source: Scandit

Scandit has received market recognition from industry analyst firm VDC Research for its revolutionary approach to Automatic Identification and Data Capture (AIDC) in retail.

VDC provides commentary on the BYOD trend in enterprises and its impact on the barcode scanner market highlighting Scandit’s new Mobile App Suite for Retail, an integrated suite of mobile apps that enhances the consumer shopping experience and retail operations, providing fully customizable, cross-platform mobile applications for retail employees and customers.

In the recent blog article entitled, “Barcode Scanning – Now More About Software Than Ever Before,” Richa Gupta, Senior Analyst at VDC Research Group, writes; “Using a device’s built-in camera Scandit’s software platform allows for camera-based barcode scanning at any angle and with high read rates.” In addition, she explains, “Their software platform also provides features such as cloud services and the ability to easily perform software updates and maintenance.”

The blog post outlines high-profile clients already utilizing Scandit’s barcode scanner platform for a variety of retail use cases, such as Ahold, Homeplus (Tesco), and Saks Fifth Avenue, and details the customizable applications available as part of the new suite, including application templates for Mobile Shopping (mShopping), Self-Checkout, Shopping List, Clienteling, Procurement, and Mobile Point of Sale (mPOS). Gupta adds, “Each of these templates currently contains a combination of several modules: Product Data Cache, List Management, User Management, Barcode Scanner, Analytics, Push Notifications, Sharing, and Payment… In the world of retail, mobile-assisted shopping and mobile self-scanning are becoming very popular trends. Scandit’s platform allows customers shopping at brick-and-mortar retail locations to use their own personal devices to scan items while they shop, thereby saving time and also cutting costs for the retailer.”

Samuel Mueller, CEO of Scandit, says; “We believe that our Mobile App Suite for Retail marks a sea change in the way that retailers and consumers can embrace and leverage mobile commerce to enhance the shopping experience by leveraging BYOD software-based scanning applications based on advanced AIDC functionality. The feedback of industry analysts, such as VDC Research, in recognizing the trends in mobile shopping that we are helping to lead, and the disruptive nature of our technology to the continued use of expensive dedicated scanning devices, will help us gain wider industry awareness and adoption of these new mobile technologies.”

Further information about the Mobile App Suite for Retail can be found at: http://www.scandit.com/products/mobile-app-suite-retail/.

Source: Scandit

related articles:

popular articles:

Thumbnail-Photo: Brand  Marketing Summit
19.03.2019   #event #marketing

Brand Marketing Summit

Map your customers journey and engage at the right time

The Brand Marketing Summit (25th-26th June, London) is the must attend event for those looking to reinvent their marketing and engage their customers. Knowing your customer and their journey has become essential to delivering customer engagement. ...

Thumbnail-Photo: Good news for brick and mortar retailers
08.03.2019   #brick and mortar retail #in-store marketing

Good news for brick and mortar retailers

71 percent of shoppers are spending more in-store than online

Both men and women are spending significantly more in-store than online during a typical shopping visit according to a new report, by First Insight, Inc. The company, which recently surveyed consumers on shopping habits, purchase behavior and ...

Thumbnail-Photo: PANORAMA Berlin January 15-17, 2019
19.12.2018   #event #fashion

PANORAMA Berlin January 15-17, 2019

The largest fashion marketplace in Europe

True to the meaning of the word panorama, PANORAMA BERLIN offers a broad overview of national and international mens and womenswear collections. Thereby, it enriches the international trade fair landscape consistently with strong and relevant new ...

Thumbnail-Photo: Retailer app identifies counterfeit products and strengthens customer...
21.01.2019   #app #labels

Retailer app identifies counterfeit products and strengthens customer relationships

Secure barcodes on paper labels offer retailers and customers many benefits

Counterfeit goods prompt harmful financial losses due to a loss of sales and profits, decreased tax revenues and by threatening jobs – and this doesn’t just impact retailers and manufacturers. According to EUIPO (The European Union ...

Thumbnail-Photo: Burger King and Millennium Hotels discuss brand messaging...
18.03.2019   #marketing planing #brand management

Burger King and Millennium Hotels discuss brand messaging

Incite Groups free webinar, 14:00 GMT 3rd April

Nearly two-thirds of millennials and Gen Z express a preference for brands that have a point of view and stand for something. As customers demand a more personalised and meaningful relationship with the brands of their choice, it is imperative you ...

Thumbnail-Photo: Achieving goals with the right attitude
12.12.2018   #personnel management #security management

Achieving goals with the right attitude

Corporate health management is a process, not a one-time event

Employee satisfaction/engagement is critical to the success of any business, big or small. Customers notice if employees are dissatisfied with their jobs.Customer satisfaction, employee recruitment and hiring, employee retention and increasing sales ...

Thumbnail-Photo: What retailers and brand experts need
08.02.2019   #event #brand management

What retailers and brand experts need

Retail & Brand Experience World Congress

Retail & Brand Experience World Congress (RBEWC) is the industry’s first-ever, all-encompassing event focusing on how retailers and brands can leverage experiential retail to enhance the shopping experience and reach a larger pool of ...

Thumbnail-Photo: Students create packaging of the future
07.03.2019   #sustainability #design

Students create packaging of the future

Annual design competition PIDA

What will a sustainable and exciting packaging concept look like in 2030? Most likely we will see many and innovative answers to that question at PIDA (Packaging Impact Design Award), the international design competition arranged and hosted by ...

Thumbnail-Photo: Digital Sales Summit in Hannover
08.01.2019   #e-commerce #digitization

Digital Sales Summit in Hannover

The E-Commerce Event

The Digital Sales Summit will be held for the first time in Hanover on 21 February.An extraordinary location and a LineUp which you have never seen before in the eCommerce industry, this is the easiest way to describe the Digital Sales Summit.In his ...

Thumbnail-Photo: The Guinness Storehouse in Dublin – a powerful customer magnet...
14.03.2019   #customer satisfaction #customer relationship management

The Guinness Storehouse in Dublin – a powerful customer magnet

Brand advertising with taps, creamy whitecaps, and hashtags

Just in time for Saint Patrick's Day, we turn our attention to arguably the favorite drink of the Irish: the iconic Guinness beer. Or, more precisely, the home of the stout: the Guinness Storehouse opened its doors in 2000 right in the heart of ...

Supplier

Westiform GmbH & Co. KG
Westiform GmbH & Co. KG
Kinzigtalstrasse 2
77799 Ortenberg