Guest contribution • 31.05.2019

Smile please! How to showcase products with amazing photos

Quick guide to product photography

Camera tripod aimed at plants in front of a white wall....
An art in its own right: to present your products in the right way.
Source: Doopic.com

There is one fundamental difference between online and brick-and-mortar stores: Customers cannot touch, smell or try out the products. Essentially, the eyes decide whether something is ordered or not.

That’s why product images and descriptions that showcase the product’s features are the most important elements in an online store. The website should have a modern and sophisticated design and fit the business.

The power of images

Visual elements are critical in the online world and in social networks. Images and videos play an increasingly important role in shopping experiences. This is also evidenced by the new shopping feature on Instagram, a popular online photo and video-sharing social networking service. Apps of various eCommerce sites and major online stores offer the so-called visual search feature, allowing users to launch product searches using images.

The human brain processes images 60,000 times faster than text. This implies that visual language and engaging product images can have a significant impact on the success of an online business. They present a product in the best light possible and ideally also decrease product return rates.

Two women in a photo studio in front of the camera....
Always important for photos: a white background.
Source: Doopic.com

Product photography: Do it yourself or hire a professional?

Setting up your own photo studio is an advantage if you are experienced in image production, or if your employees are proficient and skilled in image editing. If that’s not the case, your own photo studio might quickly get you caught in a time and money trap. You should hire a third-party professional photo studio if you don’t have expert staff.

There are obvious advantages if you choose to hire a third-party service (e.g. Doopic). You save time and the production is practically stress-free for you, the client. The cost of the images is an apparent drawback because it can be greater than a DIY production.

Creating picture-perfect product images costs time and money, whether you use your own photo studio or hire a third-party professional photographer. That’s why it’s important to carefully consider the pros and cons.

Things to consider during the photoshoot

It is recommended to use clean-cut images, ideally on a plain, white background. These images will have the viewer pay attention to the product and have proven to be the best choice for online settings. Unnecessary backgrounds are too distracting. High-quality, clean-cut images can also be used to sell on other platforms and marketplaces such as Amazon or eBay.

Products should also be shown from at least three different angles. A zoom function is a great way to let online users view items in more detail, while it optimally highlights the product.

You can also add images that showcase the product on a model or in a specific setting. It is imperative that the colors in the picture are true to the actual product. Also, pay attention to the image size. Large images can take a long time to load, while inaccurate color hues can prompt product returns and customer resentment.

The ideal online store covers all the bases

Even though a picture is worth a thousand words, great product descriptions are the icing on the cake as they highlight the product’s true benefits. Keywords, sorting and filtering functions for relevancy, a clean and user-friendly website – it’s what makes customers want to buy online.

Vernen Liebermann is co-founder of Doopic.com. 
Doopic offers professional product image editing solutions. Retailers can upload their images and Doopic with the help of nearly 1,000 graphic artists handle the image editing process. Doopic serves more than 5,000 customers throughout Europe and edits up to 10,000 images per day.
Author: Vernen Liebermann, Doopic.com

related articles:

popular articles:

Thumbnail-Photo: The Guinness Storehouse in Dublin – a powerful customer magnet...
14.03.2019   #customer satisfaction #customer relationship management

The Guinness Storehouse in Dublin – a powerful customer magnet

Brand advertising with taps, creamy whitecaps, and hashtags

Just in time for Saint Patrick's Day, we turn our attention to arguably the favorite drink of the Irish: the iconic Guinness beer. Or, more precisely, the home of the stout: the Guinness Storehouse opened its doors in 2000 right in the heart of ...

Thumbnail-Photo: Digital Marketing Forum
22.02.2019   #software developement #event

Digital Marketing Forum

Comprehensive, neutral, scientifically accompanied, critical

At the Digital Marketing Forum (DMF) on 06. and 07.03.2019 at the Stuttgart Media University, 18 proven experts from science and practice will explain the current status of methods, techniques and tools in digital marketing.With its program the DMF ...

Thumbnail-Photo: Burger King and Millennium Hotels discuss brand messaging...
18.03.2019   #marketing planing #brand management

Burger King and Millennium Hotels discuss brand messaging

Incite Groups free webinar, 14:00 GMT 3rd April

Nearly two-thirds of millennials and Gen Z express a preference for brands that have a point of view and stand for something. As customers demand a more personalised and meaningful relationship with the brands of their choice, it is imperative you ...

Thumbnail-Photo: 2nd World Retail Forum, Amsterdam
07.03.2019   #event #artificial intelligence

2nd World Retail Forum, Amsterdam

The latest developments in the industry

World Retail Forum is a platform for retail professionals from across the globe to come together, share experiences and learn from top industry leaders and retail gurus. ...

Thumbnail-Photo: What retailers and brand experts need
08.02.2019   #event #brand management

What retailers and brand experts need

Retail & Brand Experience World Congress

Retail & Brand Experience World Congress (RBEWC) is the industry’s first-ever, all-encompassing event focusing on how retailers and brands can leverage experiential retail to enhance the shopping experience and reach a larger pool of ...

Thumbnail-Photo: Students create packaging of the future
07.03.2019   #sustainability #design

Students create packaging of the future

Annual design competition PIDA

What will a sustainable and exciting packaging concept look like in 2030? Most likely we will see many and innovative answers to that question at PIDA (Packaging Impact Design Award), the international design competition arranged and hosted by ...

Thumbnail-Photo: Footwear market expected to grow rapidly
15.03.2019   #trend research #brand management

Footwear market expected to grow rapidly

Application insights, latest trends, developments, and forecasts to 2021

Global Footwear Market is expected to grow at a significant CAGR in the upcoming years as the scope and its applications are rising enormously across the globe. Footwear is a garment worn on the feet to protect and comfort against adversities of the ...

Thumbnail-Photo: DOOH displays are engaging
01.04.2019   #digital signage #Digital Out-of-Home (DOOH)

DOOH displays are engaging

Consumers to seek out more information after seeing digital signage

The majority of U.S. consumers notice out-of-home digital video displays, according to “On-Site Insights,” a new study from Edison Research. In today’s media landscape where it is increasingly challenging for brands to reach ...

Thumbnail-Photo: Holistic POS solutions in visual communication...
12.02.2019   #digital signage #Trade fair special EuroCIS 2019

Holistic POS solutions in visual communication

Product presentation and brand presence through signage

The effective placement of products at the POS is becoming increasingly difficult today due to the broad diversity of brands and the struggle for presentation area that goes along with it. Striking POS solutions are thus all the more important. ...

Thumbnail-Photo: Designer Outlet Croatia as hybrid retail destination...
04.04.2019   #customer counting #shoppingcenter

Designer Outlet Croatia as hybrid retail destination

Building footfall and counting shopper traffic

Designer Outlet Croatia, majority-owned by Ingka Centres has enhanced shopper traffic performance by adding an aspirational, 'hybrid' retail destination to the existing IKEA Store in Zagreb supported by the implementation of a traffic ...

Supplier

Westiform GmbH & Co. KG
Westiform GmbH & Co. KG
Kinzigtalstrasse 2
77799 Ortenberg