Guest contribution • 31.05.2019

Smile please! How to showcase products with amazing photos

Quick guide to product photography

Camera tripod aimed at plants in front of a white wall....
An art in its own right: to present your products in the right way.
Source: Doopic.com

There is one fundamental difference between online and brick-and-mortar stores: Customers cannot touch, smell or try out the products. Essentially, the eyes decide whether something is ordered or not.

That’s why product images and descriptions that showcase the product’s features are the most important elements in an online store. The website should have a modern and sophisticated design and fit the business.

The power of images

Visual elements are critical in the online world and in social networks. Images and videos play an increasingly important role in shopping experiences. This is also evidenced by the new shopping feature on Instagram, a popular online photo and video-sharing social networking service. Apps of various eCommerce sites and major online stores offer the so-called visual search feature, allowing users to launch product searches using images.

The human brain processes images 60,000 times faster than text. This implies that visual language and engaging product images can have a significant impact on the success of an online business. They present a product in the best light possible and ideally also decrease product return rates.

Two women in a photo studio in front of the camera....
Always important for photos: a white background.
Source: Doopic.com

Product photography: Do it yourself or hire a professional?

Setting up your own photo studio is an advantage if you are experienced in image production, or if your employees are proficient and skilled in image editing. If that’s not the case, your own photo studio might quickly get you caught in a time and money trap. You should hire a third-party professional photo studio if you don’t have expert staff.

There are obvious advantages if you choose to hire a third-party service (e.g. Doopic). You save time and the production is practically stress-free for you, the client. The cost of the images is an apparent drawback because it can be greater than a DIY production.

Creating picture-perfect product images costs time and money, whether you use your own photo studio or hire a third-party professional photographer. That’s why it’s important to carefully consider the pros and cons.

Things to consider during the photoshoot

It is recommended to use clean-cut images, ideally on a plain, white background. These images will have the viewer pay attention to the product and have proven to be the best choice for online settings. Unnecessary backgrounds are too distracting. High-quality, clean-cut images can also be used to sell on other platforms and marketplaces such as Amazon or eBay.

Products should also be shown from at least three different angles. A zoom function is a great way to let online users view items in more detail, while it optimally highlights the product.

You can also add images that showcase the product on a model or in a specific setting. It is imperative that the colors in the picture are true to the actual product. Also, pay attention to the image size. Large images can take a long time to load, while inaccurate color hues can prompt product returns and customer resentment.

The ideal online store covers all the bases

Even though a picture is worth a thousand words, great product descriptions are the icing on the cake as they highlight the product’s true benefits. Keywords, sorting and filtering functions for relevancy, a clean and user-friendly website – it’s what makes customers want to buy online.

Vernen Liebermann is co-founder of Doopic.com. 
Doopic offers professional product image editing solutions. Retailers can upload their images and Doopic with the help of nearly 1,000 graphic artists handle the image editing process. Doopic serves more than 5,000 customers throughout Europe and edits up to 10,000 images per day.
Author: Vernen Liebermann, Doopic.com

related articles:

popular articles:

Thumbnail-Photo: Custom-tailored: new in-store safe shopping journey solution...
13.05.2020   #consulting #brick and mortar retail

Custom-tailored: new in-store safe shopping journey solution

Suitsupply reinvents retail experience including virtual pre-shopping

Suitsupply, the global men's tailoring brand built on radically personal customer experiences, launches new retail journey as stores reopen. The upside of being global, and the staggered timelines of the outbreaks around the world, is the ...

Thumbnail-Photo: German prestige beauty industry generates 3,2 billion € in sales for...
14.04.2020   #online trading #brick and mortar retail

German prestige beauty industry generates 3,2 billion € in sales for 2019

Sales are driven by skincare and fragrances

The sales of beauty products sold in the prestige beauty market generated 3,2 billion € in sales during 2019, according to The NPD Group. Within the five largest countries for sales of prestige beauty products in Europe, which are tracked by ...

Thumbnail-Photo: Coronavirus: most Americans now using face masks...
15.05.2020   #brick and mortar retail #coronavirus

Coronavirus: most Americans now using face masks

New nationwide survey from Fast

A new nationwide survey from Fast shows that the vast majority of Americans – 88 percent – are now using face masks, but 19% want to personally receive a COVID-19 vaccine before they feel safe shopping in stores again, while another 29 ...

Thumbnail-Photo: The eye is shopping too!
20.02.2020   #brick and mortar retail #decorative lighting

The eye is shopping too!

Visual merchandising and product presentation at EuroShop 2020

For a successful purchase, it sometimes takes more than just a full wallet. Customers want to be addressed in the store - not only by staff, but also visually. We also took a look around EuroShop in terms of visual merchandising and product ...

Thumbnail-Photo: Book swap as you food shop
05.02.2020   #brick and mortar retail #omnichannel

Book swap as you food shop

Waitrose launches novel way for shoppers to share their favourite books

Whether it’s romance, adventure or a gripping mystery, book lovers can now share their favourite reads with others in selected Waitrose cafés as part of the supermarket’s new book swap initiative. A successful trial in five ...

Thumbnail-Photo: Evolving need for AI and big data analytics in mobile marketing...
10.02.2020   #digital marketing #marketing research

Evolving need for AI and big data analytics in mobile marketing

Global mobile marketing industry report 2020-2024

The "Mobile Marketing Market by Component (Platform and Services), Channel, Organization Size (SMES and Large Enterprises), Vertical (Retail and Ecommerce, Travel and Logistics, Automotive, and Telecom and IT), and Region – Global ...

Thumbnail-Photo: Customer-centered, digital and adaptive
23.03.2020   #brick and mortar retail #digitization

Customer-centered, digital and adaptive

Bonprix’s Fashion Connect Store in Hamburg

In-store shopping via app – the fashion connect store in downtown Hamburg makes it happen. Daniel Füchtenschnieder, chief executive officer of Bonprix retail, is one of the creative minds behind the new retail concept. An interview about ...

Thumbnail-Photo: retail trends 1/2020: focus EuroShop 2020
05.02.2020   #digital signage #lighting systems

retail trends 1/2020: focus "EuroShop 2020"

The current issue with all trends around retail

Would you like to find out about the latest retail trends in technology, marketing, lighting, store design and logistics, browsing page by page? We would be happy to send you our current print edition retail trends on the focus "EuroShop ...

Thumbnail-Photo: Professional Development Guide – newly updated...
22.01.2020   #security #digital marketing

Professional Development Guide – newly updated

Integrated Systems Europe (ISE) 2020

Just published, the Second Edition of the Professional Development Guide contains full details of the learning and development opportunities at ISE 2020. Full listings of manufacturer demo and training sessions have been added, along with updates to ...

Thumbnail-Photo: LED: optical illusion at the airport
16.04.2020   #digital signage #brick and mortar retail

LED: optical illusion at the airport

‘The Fashion Gallery’ concept in Vienna International Airport Shopping Plaza

BrightSign, LLC® announced  that Lagardère Travel Retail has recently opened its new ‘The Fashion Gallery’ concept, an 800m² shop in Vienna International Airport Shopping Plaza Terminal 2 Departure under customs ...

Supplier

iXtenso - Magazin für den Einzelhandel
iXtenso - Magazin für den Einzelhandel
Celsiusstraße 43
53125 Bonn