Company News • 19.11.2019

Sight and sound help your point of sale business go round

Stories are used to teach, comfort, and entertain

Aside from being in person, video is one of the best mediums of communication we have. Using sight and sound, video has been proven to help retain knowledge more easily than text, as it’s tied to nostalgia. The audial cues, tied to memory and mood, help trigger recall in one’s brain. That paired with iconology of visual representation makes for a steadfast amalgamation of aural imagery. Creating video to promote your brand or products can be cost effective for POS solution providers. While there is an extensive list of equipment available, most users can get away with a tripod, phone and editing software.

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Small child sits with teddy bear and book in the grass and reads aloud...
Source: PantherMedia/volkovslava

Reaching your audience

Alright, hold on. Let’s be honest, WE’RE LAZY! That’s right, when it comes down to it, because of technological advances, we’re used to nearly instant gratification. We want results now and we want (our brains) to be stimulated while getting our results. We don’t want to take the time to read some sterile text on some sterile background. We want movement, music. We want color, and transitions. WE WANT SOMEONE TO DO THE READING FOR US! It’s simpler, faster, and more exciting. And it’s readily available at our fingertips. Most of us walk around with a small television in our pockets. I feel comfortable wagering that you’ve probably watched at least one video already today. Right? It’s how we are now used to consuming content, what with social media being a habitual retreat throughout our days.

Why video content

The use of video is an effective way to educate your audience, provide value and strengthen the trust. It is a fact that users process video faster and retain knowledge delivered by video longer. Short videos about services and new developments can be very effective. Some users, especially millennials and Generation Z users, prefer watching a 30- or 60-second clip to reading a text-heavy page.

Take advantage of services such as YouTube, which gets nearly 5 billion video views every single day.  YouTube is the third largest SEARCH ENGINE on the web. Think about that. We’re searching for something, but we want the results or answer to be in video form. That’s how a lot of people are learning new skills, finding entertainment, and deciding which essential oil defuser to buy.

A business necessity

Videos are essential for any business traversing today’s social economic playground. Marketing through video is the best way to reach people today. An average user spends 88 percent more time on a website with video and viewers retain 95 percent of a message when they watch it in a video compared to 10 percent in text. As a marketing resource and sales tool, video is the medium in which today’s generation of consumers gain a lot of their knowledge and base many of their decisions on. That’s why at APG, we use video to add value to our customers, build relationships and trust with our clients, inform prospects of the benefits of our products and services, and many other iterations of sight and sound that we know the world is consuming.

By the way, forgive me for boring you. This should have been a video.

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