News • 23.08.2021

Shoppers are looking for comprehensive meal solutions

Findings of the 2021 Power of Foodservice at Retail analysis

fresh vegetables and a knife on a wooden plate
Source: Unsplash/Katie Smith

FMI, the food industry association, has introduced its 2021 Power of Foodservice at Retail analysis, a comprehensive review of shoppers’ perceptions and behaviors regarding prepared foods in grocery. This sixth-annual exploration underscores implications for the industry to capture and expand its pre-pandemic share of the total food dollar.

“Grocery foodservice is at a competitive inflection point when we look at the state of the U.S. food dollar and the fact that 59% of Americans expect to cook as many meals at home as they do now,” said FMI Vice President, Fresh Food, Rick Stein. “The analysis suggests grocers are positioned to be the ultimate mealtime solution in that 39% of consumers view retail foodservice as a substitute for a both a home-cooked meal and a restaurant meal.”

Three significant themes emerged out of the survey that have implications for this competitive landscape:

  • Visibility at Retail: More than one-third of consumers, up slightly from 2019, do not recognize their local grocer as a foodservice option due to a lack of menu choices. The report underscores opportunities for increased visibility through marketing and merchandising strategies – all while acknowledging the growing time constraints and cooking fatigue among shoppers to prepare a convenient and nutritious meal. To further promote engagement, shoppers emphasized their desire for retailers to highlight nutrition facts and meal ingredients.
  • Hybrid Meals Support Shoppers: The analysis notes that shoppers are looking for comprehensive meal solutions, not just prepared items. In fact, 55% of those surveyed note a desire for hybrid meal options – or those that are a mix of semi-and-fully-prepared items. It is noteworthy that 64% of consumers who typically prepare hybrid meals say they plan their dinners a few days at a time.
  • Convenience Enabled by Technology: Technology supports shoppers’ strong desire for convenience with more than half of consumers expressing a desire to order deli-prepared items with a smartphone. The survey also points out significant disparities among generations in how they want to engage in retail foodservice ordering. For example, 20% of Gen Z customers prefer ordering from a person versus using their own phone (49%) or a kiosk (31%), compared with 89% of Boomers who prefer ordering from a person.

Stein said, “Grocers confidently acknowledge the power in convenience-driven retail foodservice, as these programs continue to serve as differentiation strategies for their businesses. As evidenced in this analysis, with the right formula that caters to the customer with supportive technology, food retailers can increase their significance as a destination for health, well-being and meal solutions.”

Source: The Food Industry Association

related articles:

popular articles:

Thumbnail-Photo: WRC 2022 – World Retail Congress
28.09.2021   #online trading #e-commerce

WRC 2022 – World Retail Congress

05.04. - 07.04.2022 | Rome Cavalieri Hotel, Italy

The World Retail Congress on 05.04.-07.04.2022 brings together the leaders of today’s global retail industry – from multi-national powerhouses to game-changing start-ups and disruptors. They are united in their focus on understanding and ...

Thumbnail-Photo: DICKS Sporting Goods and NIKE create connected partnership...
08.11.2021   #app #omnichannel

DICK'S Sporting Goods and NIKE create connected partnership

Omnichannel app and event marketing for an enhanced shopping experience

DICK'S Sporting Goods and NIKE, Inc. have forged a transformative, connected partnership designed to enhance the shopping experience for DICK'S and NIKE customers. This first-of-its-kind collaboration will allow DICK'S and NIKE to each ...

Thumbnail-Photo: Over 700 exhibitors confirmed for ISE 2022
12.11.2021   #digitization #event

Over 700 exhibitors confirmed for ISE 2022

ISE 2022 returns with a vibrant and inspiring edition, a redesigned show floor and new demonstration areas guaranteed to enable exhibitors to ‘Rise Up. Reimagine. Ignite the Future.

Exhibitors are signing up in significant numbers to take part in ISE 2022, the destination for world-class brands to showcase the latest technologies in pro AV. With over 700 exhibitors already committed, including bellwether brands Barco, Crestron, ...

Thumbnail-Photo: Tackling today’s retail staffing challenges with AI-powered WFM...
19.11.2021   #personnel management #workforce deployment

Tackling today’s retail staffing challenges with AI-powered WFM

Workforce management solutions to resolve current labor shortage

Experts have attributed this difficulty finding front-line employees to a variety of factors, such as child-care responsibilities, a desire for increased wages and benefits, and concern about new COVID-19 variants.Many retailers are approaching ...

Thumbnail-Photo: CLAIM 5: New growth strategy
20.08.2021   #e-commerce #brick and mortar retail

CLAIM 5: New growth strategy

HUGO BOSS presents plan to increase sales

HUGO BOSS has introduced its new 2025 growth strategy ‘CLAIM 5’ and provides its mid-term financial ambition. Over the next five years, the Company is fully committed to strongly accelerate top-line growth, claim its position in the ...

Thumbnail-Photo: DMWF Europe 2021 – Digital Marketing World Forum...
20.09.2021   #digital marketing #event

DMWF Europe 2021 – Digital Marketing World Forum

23.11. - 24.11.2021 | RAI, Amsterdam

For over 12 years, the Digital Marketing World Forum has brought together the global digital marketing community to tackle the challenges that the digital future presents. On 23-24 November 2021 there will be delivering 2 days of top-level ...

Thumbnail-Photo: AllFacebook Marketing Conferenz
13.10.2021   #retail #digital marketing

AllFacebook Marketing Conferenz

16.03. - 17.03.2022 | München

Discountcode for tickets (15% discount): IXTENSOAFBMCOn two stages simultaneously with over 20 speakers and large breaks for networking, the AllFacebook Marketing Conference will take place from March 16 to 17, 2022 in Munich.In addition to our ...

Thumbnail-Photo: Product information management systems in furniture retailing...
27.09.2021   #online trading #e-commerce

Product information management systems in furniture retailing

Why investing in the quality of product information is worthwhile

“The wooden table with a square table top and four table legs.” Customers as well as furniture retailers and manufacturers know that it is not that simple. But it is precisely this specific product information that is important for all ...

Thumbnail-Photo: Digital Care Labels: Show eco-consumers you mean business...
02.08.2021   #digitization #sustainability

Digital Care Labels: Show eco-consumers you mean business

Why fashion should allow consumers to take part in their garment’s circularity story

Clothing brands are actively seeking ways to lighten their environmental impact. It’s shocking that, on average, 23 kilograms of greenhouse gases are produced per kilogram of fabric, and in North-West Europe alone, around 4.7 ...

Thumbnail-Photo: nordstil Winter 2022 – Order platform for a wide range of consumer...
27.09.2021   #brick and mortar retail #retail

nordstil Winter 2022 – Order platform for a wide range of consumer goods

15.01. - 17.01.2022 | Hamburg Messe

The trade fair Nordstil Hamburg is the order fair (Regional Order Days Hamburg) for Northern Germany and Scandinavia and presents the trendiest products of the consumer goods industry on January 15 - 17, 2022. Nordstil Messe Hamburg offers clearly ...

Supplier

Citizen Systems Europe GmbH
Citizen Systems Europe GmbH
Otto-Hirsch-Brücken 17
70329 Stuttgart
Reflexis Systems GmbH
Reflexis Systems GmbH
Kokkolastr. 5-7
40882 Ratingen
Delfi Technologies GmbH
Delfi Technologies GmbH
Landgraben 75
24232 Schönkirchen
APG Cash Drawer
APG Cash Drawer
4 The Drove
BN9 0LA Newhaven
POS TUNING Udo Voßhenrich GmbH & Co KG
POS TUNING Udo Voßhenrich GmbH & Co KG
Am Zubringer 8
32107 Bad Salzuflen