RetailNext Inc., the worldwide leader in applied Big Data for physical retail, announced the addition of Marc Dietz to its Leadership team in the role of chief marketing officer.
Dietz comes to RetailNext most recently from IBM where he led worldwide marketing for the company’s SaaS portfolio, including multiple acquisitions such as DemandTec, Coremetrics, and Silverpop. Prior to the $440 million acquisition of the company by IBM, Marc led all marketing efforts at DemandTec, a cloud-based analytics provider for retailers and consumer products companies, helping grow the company from early stage through IPO in 2007, and the IBM transaction in 2012.
“We are pleased to welcome Marc to RetailNext’s world-class team of engineers, retailers, and software professionals,” said Alexei Agratchev, CEO and co-founder of RetailNext. “Marc’s depth of experience and demonstrated skill in creating comprehensive marketing strategies will be instrumental as RetailNext continues it explosive growth toward becoming the de facto standard in the retail analytics industry.”
“RetailNext is a truly innovative pioneer in the in-store analytics space,” said Dietz. “I’m excited to join the team and look forward to leveraging that global leadership position in the retail industry to drive further growth for the company and deliver the best value to our customers and their shoppers.”
Source: RetailNext
