Company News • 15.09.2015

Razorfish Global showcases personalized retail experience

At dmexco 16-17 September 2015, the digital marketing exposition and conference, via an industry-leading combination of technologies

Razorfish Global showcases personalized retail experience...
Source: Razorfish Global

During the event, which in Cologne, Germany, Razorfish Global, in collaboration with Adobe, will showcase Razorshop, a leading-edge physical storefront experience that seamlessly connects the customer journey across all touch points and empowers retailers to personalise the shopping experience.

Razorshop technology transforms the relationship between the consumer and sales associate by giving the sales associate an ability to review data on previous purchases, items viewed online or non-completed orders, thus elevating them into the role of an advisor to the customer. The retail experience shows live analytics around product zone interactions and the path through the store so the sales associate can make pro-active recommendations. Location-specific content, such as product recommendations, can then be synchronised via iBeacons to mobile applications of both customer and sales associate, as well as to in-store screens, delivering relevant, personalised interactions between the brand and customers across every touch point.

Ray Velez, Chief Technology Officer, Razorfish Global, commented, "Consumer behaviours are evolving as technology continues to empower shoppers. Brick-and-mortar stores, once believed to be in peril, have become an integral part of the customer journey. Razorfish's connected storefront experience shows leading retailers what the future holds today by developing in-store digital experiences to engage shoppers and increase traffic."

In addition to the Razorshop experience Razorfish Global brings three further demonstrations to the exposition:

  • UBS Planet Art, a mobile app allowing users to navigate the world of contemporary art like an insider by using an intelligent data engine to index and organise the highest quality news and information from a wide range of international media sources.
  • Alcon London Stare, an interactive digital outdoor poster that facilitated a competition to raise awareness of Dailies Total One contact lenses using an integrated camera and software to detect gaze, recognize age, gender and emotion.
  • Digital Gum Goods, the NFC enabled gumball machine that delivers apps, films and songs directly to your smartphone.

Personalised demonstrations are scheduled throughout the two-day event in the Razorfish Global Agency Lounge, Halle 7, C 041 - D 048. All solutions and technologies are available to clients of Razorfish Global.

Source: Razorfish Global

related articles:

popular articles:

Thumbnail-Photo: Customer-centered, digital and adaptive
23.03.2020   #brick and mortar retail #digitization

Customer-centered, digital and adaptive

Bonprix’s Fashion Connect Store in Hamburg

In-store shopping via app – the fashion connect store in downtown Hamburg makes it happen. Daniel Füchtenschnieder, chief executive officer of Bonprix retail, is one of the creative minds behind the new retail concept. An interview about ...

Thumbnail-Photo: Smile please!
13.02.2020   #retail #event

Smile please!

iXtenso – the magazine for retailers showcases trade show exhibit and photo booth at EuroShop 2020

Would you like to bring home a memento that preserves great memories of EuroShop? iXtenso makes it possible. Once again, the magazine for retailers is an exhibitor in Düsseldorf and has a special highlight in store for trade fair ...

Thumbnail-Photo: Take a deep breath ...and get back to work!
26.05.2020   #brick and mortar retail #personnel management

Take a deep breath ...and get back to work!

Retail employee break rooms and rest breaks in Germany

Working hard is important, but so is taking proper rest breaks! Whether we spend this time alone or with colleagues, by getting some sunlight and fresh air or by relaxing in designated rooms – we all need to take a break sometimes to relax and ...

Thumbnail-Photo: Online channel may not be the savior clothing retailers hoped for...
13.04.2020   #online trading #e-commerce

Online channel may not be the savior clothing retailers hoped for

Closing distribution centers for employee safety

Since the UK Government enforced stores to close for the foreseeable future, many non-food retailers hoped that customers would divert spend onto their online channels. However, last week, Next – the UK’s third largest clothing retailer ...

Thumbnail-Photo: LED: optical illusion at the airport
16.04.2020   #digital signage #brick and mortar retail

LED: optical illusion at the airport

‘The Fashion Gallery’ concept in Vienna International Airport Shopping Plaza

BrightSign, LLC® announced  that Lagardère Travel Retail has recently opened its new ‘The Fashion Gallery’ concept, an 800m² shop in Vienna International Airport Shopping Plaza Terminal 2 Departure under customs ...

Thumbnail-Photo: Listen to the heartbeat: Music in the store
07.04.2020   #in-store marketing #customer analysis

Listen to the heartbeat: Music in the store

The best playlist for the store

Taste is one thing, science is another. Because the sounds that entice people into purchasing are not just a matter of chance. In an interview with the Sound Experts, we learn more about the planning of playlists for brick and mortar stores. ...

Thumbnail-Photo: Launch: SBA’s paycheck protection program for small businesses...
09.04.2020   #personnel management #coronavirus

Launch: SBA’s paycheck protection program for small businesses

Economic relief provision to protect workers and businesses affected by the coronavirus pandemic

The U.S. Small Business Administration Administrator Jovita Carranza launched the Paycheck Protection Program, a 349 billion dollars emergency loan program created last week with the President’s signing of the Coronavirus Aid, Relief, and ...

Thumbnail-Photo: Online fashion retail sales revenue plummets by over 30 percent...
03.04.2020   #online trading #e-commerce

Online fashion retail sales revenue plummets by over 30 percent

New data from Nosto about online shopping in Europe and the US during the COVID-19 pandemic

Online fashion, apparel and accessories retailers in the US and key European countries have seen revenues fall by over 30% year-on-year in March due to the coronavirus epidemic according to a new report. However, traffic did not drop by as much, ...

Thumbnail-Photo: Crowdsourcing campaign to save Modells Sporting Goods and 3300 jobs...
03.03.2020   #digital marketing #brand management

Crowdsourcing campaign to save Modell's Sporting Goods and 3300 jobs

Mitchell Modell offers outside investment opportunities

Modell's Sporting Goods, America's oldest, family-owned and operated retailer of sporting goods, has announced that for the first time in its 130-year history, they are closing more than 15 percent of the stores in its fleet, and offering ...

Thumbnail-Photo: 26 percent of UK shoppers plan to spend more online after COVID-19...
14.05.2020   #e-commerce #coronavirus

26 percent of UK shoppers plan to spend more online after COVID-19

Retailers without online presence threatened

With over a quarter of shoppers now planning to spend more online after the COVID-19 restrictions are lifted, retailers with a limited (or no) online proposition must consider investment in order to remain competitive, says GlobalData, a leading ...

Supplier

POS TUNING Udo Voßhenrich GmbH & Co KG
POS TUNING Udo Voßhenrich GmbH & Co KG
Am Zubringer 8
32107 Bad Salzuflen