Company News • 11.03.2013

New Bronto software solution helps retailers drive revenue with highly personal remarketing

Bronto Software has launched updates to its leading marketing platform for commerce that enable retailers to import past-purchase data from any e-commerce or order system and create relevant marketing campaigns that deliver more revenue and customer loyalty.

The new functionality allows marketers to utilise prior order information, including the specific products purchased online or in-store, to inform customer analysis, segmentation, marketing and reports. Past-purchase data is integrated with the core functions of the Bronto Marketing Platform so marketers can quickly build segments and execute and track more effective campaigns.

With Bronto’s order import solution, a retailer could, for example, target customers by recency, frequency or value of purchases. They could also create segments based on product categories or brands that their customers have purchased in the past. Typically, email campaigns based on past-purchase data greatly outperform non-segmented emailings.

Going beyond the traditional email marketing practice of tracking email conversion data, Bronto’s new functionality allows marketers to easily import detailed information on all orders, whether from e-commerce platforms or in-store order systems. Marketers can either import order history into the Bronto platform using pre-built integrations with e-commerce platforms such as Magento, Demandware and ATG Web Commerce, or via JavaScript and API calls for importing order data from any other source.

“One of the best indicators of future purchases is your previous order data. With order data integrated into our marketing platform, retailers can segment customers based on product categories of purchased items or on value, for example, and create campaigns that speak to their spending and purchasing behaviors,” said Joe Colopy, CEO of Bronto Software. “This functionality creates new opportunities for automated messaging that converts customers into repeat buyers.”

Using order data, the Bronto Marketing Platform automatically calculates RFM (Recency, Frequency, Monetary Value) metrics that are used to identify customer segments such as high-value, frequent purchasers and lapsed purchasers. Marketers can also use Bronto’s segment builder to create groups of customers based on specific products purchased, enabling them to create smarter lifecycle marketing campaigns, such as VIP and loyalty programs and post-purchase series. Dynamic dashboards and reports allow marketers to track revenue for individual customers, view a customer’s purchase history, and attribute revenue to orders based on whether they came from email marketing or from other sources.

Bronto are exhibiting on stand no 129 at Retail Business Technology Expo at Earls Court London.

related articles:

popular articles:

Thumbnail-Photo: 2019 Eptica Digital Trust Study
25.03.2019   #customer satisfaction #customer relationship management

2019 Eptica Digital Trust Study

89% of consumers will switch brands if trust breaks down

UK brands are undermining consumer trust and risking revenues by failing to deliver consistent, multichannel customer service, according to the 2019 Eptica Digital Trust Study.Trust is increasingly central to customer relationships. 89 percent of ...

Thumbnail-Photo: Computer-generated imagery: better and faster product photography for...
12.04.2019   #online trading #digital marketing

Computer-generated imagery: better and faster product photography for online stores

David Wischniewski on the possibilities of product visualization

Product photography is essential to the success of any online store. Unable to provide haptic feedback, retailers are tasked with inspiring their customers to buy. This can be an expensive endeavor in the long run. Digitally created renderings of ...

Thumbnail-Photo: The customer is always right? Two customers might spell trouble!...
09.05.2019   #consulting #brick and mortar retail

The customer is always right? Two customers might spell trouble!

How salespeople can handle customers who bring company along

Customers rarely shop alone. Most of them shop with family or friends. The other person might not always be in a good mood, patient or friendly. Can the salesperson simply ignore the other person in these instances? How should he or she handle this ...

Thumbnail-Photo: Good news for brick and mortar retailers
08.03.2019   #brick and mortar retail #in-store marketing

Good news for brick and mortar retailers

71 percent of shoppers are spending more in-store than online

Both men and women are spending significantly more in-store than online during a typical shopping visit according to a new report, by First Insight, Inc. The company, which recently surveyed consumers on shopping habits, purchase behavior and ...

Thumbnail-Photo: DOOH displays are engaging
01.04.2019   #digital signage #Digital Out-of-Home (DOOH)

DOOH displays are engaging

Consumers to seek out more information after seeing digital signage

The majority of U.S. consumers notice out-of-home digital video displays, according to “On-Site Insights,” a new study from Edison Research. In today’s media landscape where it is increasingly challenging for brands to reach ...

Thumbnail-Photo: Imaginative sales promotion – displays for the POS...
25.03.2019   #pos marketing #displays

Imaginative sales promotion – displays for the POS

The POPAI Award finalists 2019 in our photo gallery

This year's participants impress with their attentive designs, functionality and practical handling. The contestants demonstrate the wide-ranging possibilities a display offers for presenting products and attracting attention at the point of ...

Thumbnail-Photo: Digital Marketing Forum
22.02.2019   #software developement #event

Digital Marketing Forum

Comprehensive, neutral, scientifically accompanied, critical

At the Digital Marketing Forum (DMF) on 06. and 07.03.2019 at the Stuttgart Media University, 18 proven experts from science and practice will explain the current status of methods, techniques and tools in digital marketing.With its program the DMF ...

Thumbnail-Photo: Digital food retail: customers expect more personalization...
07.06.2019   #personalization #food delivery service

Digital food retail: customers expect more personalization

New research sponsored by precima shows retailers must act quickly to develop a detailed understanding of shopping missions.

The fast-changing dynamics of the food retailing environment continue to challenge companies to keep pace with fast-changing shopper demands. The latest of these shifting shopper requirements involves their behavior on digital platforms and is ...

Thumbnail-Photo: Weekend unlimited concept store to open in California...
29.04.2019   #customer satisfaction #shop concepts

Weekend unlimited concept store to open in California

Retail store will include weekend live lounge & event space

Weekend Unlimited Inc. announces that it has secured a retail location in Long Beach, California to launch the company's first US concept store."It is essential to our growth plan that we establish multiple touch points for our offerings ...

Thumbnail-Photo: Post-purchase communication: Well-informed customers are happier...
21.05.2019   #customer satisfaction #customer relationship management

Post-purchase communication: Well-informed customers are happier

Shipment tracking options and convenient returns management solutions

Harald Mösel from b.telligent asserts that retailers can set themselves apart from the competition with positive, unique post-purchase experiences. In this interview, he illustrates how companies can utilize post-purchase communication to ...

Supplier

CCV Deutschland GmbH
CCV Deutschland GmbH
Gewerbering 1
84072 Au i.d.Hallertau
iXtenso - Magazin für den Einzelhandel
iXtenso - Magazin für den Einzelhandel
Celsiusstraße 43
53125 Bonn