Company News • 07.08.2014

Morrisons begins online deliveries in London

Morrisons has begun making its first grocery deliveries across North London

Its distinctive yellow vans began delivering groceries to homes across the capital from 6.00am this (Wednesday) morning following a successful trial in Ruislip. The service will set new standards for the delivery of fresh food.

The new coverage area, which takes in two million households, covers a catchment area from Ealing to Essex, and from the Thames, north to Cheshunt & Potters Bar, giving Morrisons an operating area of 1,297 square kilometres across London.

On the move into the capital, Simon Thompson, managing director for online food said: “We want to challenge Londoners’ preconceived ideas of online grocery services by surprising them with just how good an experience it can be with us.”

London customers can expect one-hour time slots from only £1.00, and the opportunity to check the freshness of the products before accepting them

Morrisons launched its online food service in the West Midlands on 9th January, moving into Yorkshire - the business’ Northern heartland - the following month. Manchester and Hull deliveries began in May.

Morrisons’ online proposition combines the supermarket’s affordable fresh food – much of it made in its own manufacturing facilities – with Ocado’s leading end-to-end technology, logistics and distribution operations. The supermarket will look to maintain its industry-leading 95 per cent success rate for delivering on-time as it begins fulfilling orders north of the Thames.

The retailer has committed to deliver £550 million in combined annualised sales from its M Local convenience stores and its online business.

Source: Morrisons

channels: online trading, multichannel commerce