News • 09.08.2021

Lovepop doubles down on omnichannel retail

New store signals growth for designer of 3D cards and gifts

New Lovepop store from the inside, colorful furniture...
Source: Lovepop

Lovepop, designer of magical pop-up cards and gifts, announced the opening of a brand new store in Boston's Harvard Square, marking the fourth location in the company's hometown and the fifth new retail opening in the U.S. since the start of 2020.

Since the beginning, Lovepop has used an omnichannel sales approach to maximize its reach and engagement with customers. Continuing to prioritize physical retail in addition to e-commerce in 2020 led to the company closing out the year with 44% year-over-year growth and more than 500 times the revenue earned in its founding year.

"While we continue to see significant success as a digitally native brand, physical retail was our fastest-growing channel pre-pandemic," said Wombi Rose, Co-Founder and CEO of Lovepop. "As we build towards our mission of creating one billion magical moments, retail continues to be a core channel for expansion and the most immersive brand experience for Lovepop."

Previously occupied by competitor greeting card company Papyrus, which shuttered all of its brick-and-mortar stores in 2020, the new 1,200 square foot space in Harvard Square is Lovepop's largest retail location and will stock the company's full range of 3D product offerings—from cards to flower bouquets and giant pop-up gifts.

"Every aspect of this new store is intended to facilitate connection and engagement with the community," said Colin Spillane, Head of Retail at Lovepop. "From the layout of the space to the design of the product displays, we are encouraging customers to experience the magic of our pop-up art and share their reactions in real-time. We hope they'll be inspired to do something special for the people they love."

The selection of Harvard Square was not only a strategic business decision, but also a nod to the company's history. While on a Harvard Business School trip to Vietnam, naval architects Wombi Rose and John Wise discovered the incredible paper art form of kirigami and were inspired. The duo took their engineering background and combined this ancient art with the sliceform structure used in ship design. In 2014, Lovepop was born in a basement in Harvard Square and went on to receive investment from Shark Tank's Kevin O'Leary in December of 2015.

Source: Lovepop

related articles:

popular articles:

Thumbnail-Photo: Over 700 exhibitors confirmed for ISE 2022
12.11.2021   #digitization #event

Over 700 exhibitors confirmed for ISE 2022

ISE 2022 returns with a vibrant and inspiring edition, a redesigned show floor and new demonstration areas guaranteed to enable exhibitors to ‘Rise Up. Reimagine. Ignite the Future.

Exhibitors are signing up in significant numbers to take part in ISE 2022, the destination for world-class brands to showcase the latest technologies in pro AV. With over 700 exhibitors already committed, including bellwether brands Barco, Crestron, ...

Thumbnail-Photo: How Discovery Commerce is changing online shopping...
04.10.2021   #online trading #e-commerce

How Discovery Commerce is changing online shopping

New ways of addressing and attracting customers

When shopping online, people no longer tend to buy only products they have specifically searched for. Increasingly, they are also tempted to make spontaneous purchases online. The principle is called discovery commerce. "Shopping by ...

Thumbnail-Photo: World Class Retail Store Transformation 2022...
13.10.2021   #retail #digitization

World Class Retail Store Transformation 2022

31.03. - 01.04.2022 | Frankfurt am Main

The leading conference for digital transformation best practices in Europe will take place on March 31 - April 01, 2022 in Frankfurt am Main, Germany. World Class Retail Store Transformation 2022 is an official event of the World Class ...

Thumbnail-Photo: Frankonia connects online and offline shopping experience...
13.10.2021   #omnichannel #electronic shelf labels (ESL)

Frankonia connects online and offline shopping experience

Cloud-based ESL solution

The German hunting retailer, Frankonia, has decided to roll out Breece System with electronic shelf labels (ESL) from Delfi Technologies in all its stores to connect the online and offline shopping experience. Founded in 1908, Frankonia in ...

Thumbnail-Photo: AllFacebook Marketing Conferenz
13.10.2021   #retail #digital marketing

AllFacebook Marketing Conferenz

16.03. - 17.03.2022 | Online

Discountcode for tickets (15% discount): IXTENSOAFBMCOn two stages simultaneously with over 20 speakers and large breaks for networking, the AllFacebook Marketing Conference will take place online from March 16 to 17, 2022.In addition to our normal ...

Thumbnail-Photo: Tackling today’s retail staffing challenges with AI-powered WFM...
19.11.2021   #personnel management #workforce deployment

Tackling today’s retail staffing challenges with AI-powered WFM

Workforce management solutions to resolve current labor shortage

Experts have attributed this difficulty finding front-line employees to a variety of factors, such as child-care responsibilities, a desire for increased wages and benefits, and concern about new COVID-19 variants.Many retailers are approaching ...

Thumbnail-Photo: nordstil Winter 2022 – Order platform for a wide range of consumer...
27.09.2021   #brick and mortar retail #retail

nordstil Winter 2022 – Order platform for a wide range of consumer goods

15.01. - 17.01.2022 | Hamburg Messe

The trade fair Nordstil Hamburg is the order fair (Regional Order Days Hamburg) for Northern Germany and Scandinavia and presents the trendiest products of the consumer goods industry on January 15 - 17, 2022. Nordstil Messe Hamburg offers clearly ...

Thumbnail-Photo: Viscom 2022 - Europes Trade Fair for Visual Communication...
13.10.2021   #retail #event

Viscom 2022 - Europe's Trade Fair for Visual Communication

11.01. - 13.01.2022 | Düsseldorf

The viscom trade fair in Düsseldorf is the international trade fair for visual communication. More than 250 national and international exhibitors present their products and services for visual communication in advertising applications at the ...

Thumbnail-Photo: Future Stores 2022 – The Event for In-Store Retail Executives...
11.10.2021   #brick and mortar retail #retail

Future Stores 2022 – The Event for In-Store Retail Executives

31.01.2022 | Online

Retail. Reimagined.In an effort to give you a more robust virtual event experience, we have decided to postpone the Future Stores Virtual Event that was scheduled for October 19 until January 31, 2022.2021 has been a year of maintenance, adjusting ...

Thumbnail-Photo: DMWF Global 2022 – Digital Marketing World Forum...
12.10.2021   #retail #digitization

DMWF Global 2022 – Digital Marketing World Forum

23.06.-24.06.2022 | London

#DMWF Global 2022 – With a 12+ year history of bringing together the worldwide digital marketing community to tackle the challenges that the digital future presents. From June 23-24, 2022 – Delivering 2 days of online top-level strategic ...

Supplier

Delfi Technologies GmbH
Delfi Technologies GmbH
Landgraben 75
24232 Schönkirchen
APG Cash Drawer
APG Cash Drawer
4 The Drove
BN9 0LA Newhaven
Citizen Systems Europe GmbH
Citizen Systems Europe GmbH
Otto-Hirsch-Brücken 17
70329 Stuttgart
Reflexis Systems GmbH
Reflexis Systems GmbH
Kokkolastr. 5-7
40882 Ratingen
POS TUNING Udo Voßhenrich GmbH & Co KG
POS TUNING Udo Voßhenrich GmbH & Co KG
Am Zubringer 8
32107 Bad Salzuflen