Product • 29.03.2016

Holo-Gauze creates augmented reality installation for Team Speedo launch

Near-invisible gauze provides canvas for AR-style showcase of world-champion swimmers during promotion of new swimsuit.

Photo: Holo-Gauze creates augmented reality installation for Team Speedo launch...

Holo-Gauze, the renowned 3D display solution for hologram effects, has created a 20x9metre installation for an augmented reality style launch of Team Speedo, the swimwear and swim accessory manufacturer’s line-up of 200 super star swimmers from the UK, US, France and Spain. The New York launch brought together 24 Team Speedo athletes to promote Speedo’s Fastskin LZR Racer X suit, incorporating the swimwear manufacturer’s most advanced swimwear technology to date.

To introduce Team Speedo, a film charting the success of each individual athlete was projected onto the huge Holo-Gauze display installation, while the 24 champion swimmers were positioned at various heights, unseen, behind the display. Then an augmented reality style grid and info graphics (name, initials, Olympic team) were projected onto the screen, as each athlete was revealed, one by one, through the near-invisible gauze.  


Designed by Speedo’s world-renowned Aqualab innovation and research unit, and already being used by leading swimmers, the Fastskin LZR Racer X suit development was based on data from extensive 3D scanning and simulations, and in-depth feedback from swimmers, coaches and swim experts from around the world. The finished product has exclusive new gold detailing and is engineered on look, feel and speed to maximise performance and create the optimum hydrodynamic conditions for speed in the water.  

“I was thrilled that Speedo asked us to contribute to this exciting launch,” says Holo-Gauze founder Stuart Warren-Hill. “Holo-Gauze is the ideal solution for live events such as this, as it allows people to be situated behind our near-invisible gauze while informative and entertaining holographic effects are ‘overlaid’ over the top of the human subjects. Augmented reality on a huge scale!”

A video of the launch can be viewed here.
 

Source: Holo-Gauze

related articles:

popular articles:

Thumbnail-Photo: Face coverings to be mandatory in shops from 24th July...
23.07.2020   #security #brick and mortar retail

Face coverings to be mandatory in shops from 24th July

Guidance and information for retailers

The Government announced that wearing a face covering will be mandatory in shops from Friday 24th July. Penalties for not wearing a face covering will be enforced by the police, who can issue fines of up to £100 (reduced to £50 if paid ...

Thumbnail-Photo: Boom time for bicycle retailers
28.09.2020   #online trading #customer satisfaction

Boom time for bicycle retailers

What is the recipe for success? iXtenso visited three bicycle retailers

What does it take to be successful during these growth times? iXtenso looks at three very different retailers – from online, to offline and all that lies between. Find out more in our exclusive video! ...

Thumbnail-Photo: Upturn for brick and mortar retail in city centres?...
17.07.2020   #brick and mortar retail #customer relationship management

Upturn for brick and mortar retail in city centres?

Economic development and city marketing about current measures

Bonn's inner city – like all other cities in Germany – is struggling with the consequences of the Corona lockdown. We asked directly on site what support there is from the economic development and city marketing departments. This ...

Thumbnail-Photo: Inviting customers to learn new skills in virtual classes...
21.08.2020   #digital marketing #online marketing

Inviting customers to learn new skills in virtual classes

Whole Foods Market launches “Home Ec 365” with modernized lessons in #adulting

Whole Foods Market launched Home Ec 365, a digital curriculum designed to modernize the fundamentals of home economics. Through a series of virtual classes, each with a contemporary take on mastering everyday home tasks and need-to-know life skills, ...

Thumbnail-Photo: Better customer care on Twitter leads to increase in customer...
18.09.2020   #customer satisfaction #customer relationship management

Better customer care on Twitter leads to increase in customer satisfaction

Responses to queries on social media impact service quality perception

Social media has forever changed our society and how people do business. A 2013 report by J.D. Power found nearly two-thirds of customers have used a company's social media site to connect with customer service. New research in the INFORMS ...

Thumbnail-Photo: Get your business ready for E-commerce Berlin Expo 2021!...
08.10.2020   #e-commerce #digital marketing

Get your business ready for E-commerce Berlin Expo 2021!

Meeting point for all major decision-makers in the e-commerce sector

E-commerce Berlin Expo is the biggest pure-play e-commerce event in the (tech) capital city of Germany. Over 9,000 visitors and 200 exhibitors are expected every year. E-commerce Expo views itself as a community and a meeting point for all ...

Thumbnail-Photo: Event: E-commerce Berlin Expo 2021
28.08.2020   #online trading #e-commerce

Event: E-commerce Berlin Expo 2021

E-commerce Berlin Expo is the biggest pure-play e-commerce event in the (tech) capital city of Germany. Over 9,000 visitors and 200 exhibitors are expected every year.

E-commerce Expo views itself as a community and a meeting point for all major decision-makers in the e-commerce sector. We bring together leaders in the e-commerce industry to offer online sellers and retailers the opportunity to develop their ...

Thumbnail-Photo: Sustainability is surviving COVID-19
27.07.2020   #sustainability #coronavirus

Sustainability is surviving COVID-19

Trends and consumer demographics for sustainable products and brands

The NYU Stern Center for Sustainable Business and IRI® published the results of new research examining consumer purchases of sustainability-marketed consumer packaged goods in the US and taking a closer look at the top 10 states in terms of per ...

Thumbnail-Photo: On-premise ghost kitchens at Kroger
09.10.2020   #brick and mortar retail #food retail

On-premise ghost kitchens at Kroger

Retailer and ClusterTruck to provide customers with on-demand meal ordering

The Kroger Co. announced the launch of two on-premise kitchens, respectively at stores in Metro Indianapolis, IN and Metro Columbus, OH. Developed in partnership with ClusterTruck, a technology start-up that operates delivery-only restaurants, the ...

Thumbnail-Photo: Please give us shopping, events, and emotions!...
15.09.2020   #online trading #customer satisfaction

Please give us shopping, events, and emotions!

What should cities do to attract more visitors?

Online retail, coronavirus pandemic, monotony – city centers are fighting many battles these days. But although times might be tough for brick-and-mortar businesses, all is not lost when it comes to pedestrian zones.However, retailers should ...