Company News • 11.02.2011

EuroShop 2011 Showcase: digital signage solution with dynamic price adjustments directly from SAP

Transferring price adjustments made within ERP master data directly into digital signage: in collaboration with CAS Concepts and Solutions AG, Hamburg (Germany), METTLER TOLEDO will be presenting a truly innovative Showcase during EuroShop (26 February until 2 March – Hall 6, Stand E75).

Appealing to emotions, creating enthusiasm for brands: both PC-based scales, with their large, customer-facing screens, and eye-catching display screens at the fresh-food counter are ideal platforms for effective digital signage. They represent the perfect opportunity for running targeted, visual sales promotion activities in order to encourage specific buying behaviour, since digital signage at the fresh counter appeals to shoppers just as they are making their – often spontaneous – purchase decisions.

Digital signage can also play a significant role in supporting centrally controlled, short-term price discounting activities, as METTLER TOLEDO and CAS Concepts and Solutions AG will demonstrate during their Showcase at EuroShop 2011: the ERP-integrated digital signage solution enables pricing and price adjustments to be managed within the central SAP system's master data, with this pricing data then being directly transferred into the digital signage solution. Markus Dohl, Product Manager Applications at METTLER TOLEDO, explains: "All display media which are connected to the digital signage solution receive data directly from the SAP master data management system, whilst the promotional campaign continues to run as normal within the digital signage application – in this case the METTLER TOLEDO Fresh Look Promoter. Any changes to the SAP master data will be transmitted to the relevant digital displays, either immediately or time-phased as required."

For example, should a competitor's promotional week necessitate a rapid price adjustment in a digital signage campaign that is already up and running, the Showcase will demonstrate how the price changes only need to be made within the master data. These adjustments will then be transferred directly to the scales, thus eliminating the extra work that is currently associated with changing the prices within the digital signage application too. "Putting it simply, the Fresh Look Promoter marries its existing promotional campaign with the central ERP master data it receives," sums up Markus Dohl.

Within the framework of a digital signage solution, the Showcase presented at EuroShop will comprise a number of large, interconnected display screens functioning as digital signs and kiosk systems.
 

Supplier
Logo: Mettler-Toledo GmbH

Mettler-Toledo GmbH

Ockerweg 3
35396 Gießen
Germany

related articles:

popular articles:

Thumbnail-Photo: E-commerce in transition? Trends and challenges for retailers...
02.10.2024   #customer experience #artificial intelligence

E-commerce in transition? Trends and challenges for retailers

How Douglas, Shopify, Kapten & Son/Charles and Google see the current market

Representatives from Douglas, Shopify, Kapten & Son/Charles and Google discussed the new challenges and opportunities ...

Thumbnail-Photo: Mystery box vending machines: Surprise pack with a success factor?...
14.08.2024   #e-commerce #customer experience

Mystery box vending machines: Surprise pack with a success factor?

New trend tested by iXtenso

Vienna, Berlin, Hamburg, Cologne: mystery boxes or vending machines are popping up in more and more places. The promise: Thrills and spills for little money; after all, you don't know what you're going to get. Reason enough for the iXtenso ...

Thumbnail-Photo: Glory receives 2024 Red Dot award for Product Design...
09.07.2024   #customer experience #design

Glory receives 2024 Red Dot award for Product Design

Glory’s new CI-X Series of retail cash recycling solutions have been awarded a “Red Dot Design Award 2024”, in the product design category.

The Red Dot Award is an international product design award for new products that demonstrate innovation and impact ...

Thumbnail-Photo: More than just inspiration: What makes Pinterest a successful...
29.08.2024   #customer experience #fashion

More than just inspiration: What makes Pinterest a successful performance marketing channel?

How to reach targeted customers and influence their purchasing decisions

Mit über 580 Millionen aktiven Nutzenden weltweit bietet Pinterest eine gewaltige Reichweite und wächst weiter. Besonders die Gen-Z hebt ...

Supplier

GLORY Global Solutions (Germany) GmbH
GLORY Global Solutions (Germany) GmbH
Thomas-Edison-Platz 1
63263 Neu-Isenburg