Company News • 11.02.2011

EuroShop 2011 Showcase: digital signage solution with dynamic price adjustments directly from SAP

Transferring price adjustments made within ERP master data directly into digital signage: in collaboration with CAS Concepts and Solutions AG, Hamburg (Germany), METTLER TOLEDO will be presenting a truly innovative Showcase during EuroShop (26 February until 2 March – Hall 6, Stand E75).

Appealing to emotions, creating enthusiasm for brands: both PC-based scales, with their large, customer-facing screens, and eye-catching display screens at the fresh-food counter are ideal platforms for effective digital signage. They represent the perfect opportunity for running targeted, visual sales promotion activities in order to encourage specific buying behaviour, since digital signage at the fresh counter appeals to shoppers just as they are making their – often spontaneous – purchase decisions.

Digital signage can also play a significant role in supporting centrally controlled, short-term price discounting activities, as METTLER TOLEDO and CAS Concepts and Solutions AG will demonstrate during their Showcase at EuroShop 2011: the ERP-integrated digital signage solution enables pricing and price adjustments to be managed within the central SAP system's master data, with this pricing data then being directly transferred into the digital signage solution. Markus Dohl, Product Manager Applications at METTLER TOLEDO, explains: "All display media which are connected to the digital signage solution receive data directly from the SAP master data management system, whilst the promotional campaign continues to run as normal within the digital signage application – in this case the METTLER TOLEDO Fresh Look Promoter. Any changes to the SAP master data will be transmitted to the relevant digital displays, either immediately or time-phased as required."

For example, should a competitor's promotional week necessitate a rapid price adjustment in a digital signage campaign that is already up and running, the Showcase will demonstrate how the price changes only need to be made within the master data. These adjustments will then be transferred directly to the scales, thus eliminating the extra work that is currently associated with changing the prices within the digital signage application too. "Putting it simply, the Fresh Look Promoter marries its existing promotional campaign with the central ERP master data it receives," sums up Markus Dohl.

Within the framework of a digital signage solution, the Showcase presented at EuroShop will comprise a number of large, interconnected display screens functioning as digital signs and kiosk systems.
 

Supplier
Logo: Mettler-Toledo GmbH

Mettler-Toledo GmbH

Ockerweg 3
35396 Gießen
Germany

related articles:

popular articles:

Thumbnail-Photo: Blind Date is so yesterday! Know your customers!...
13.01.2020   #customer satisfaction #customer relationship management

Blind Date is so yesterday! Know your customers!

Customer loyalty: Personalizing your customer communications – across all channels

Is brand loyalty dead? These days, consumers no longer buy the same brand of goods for life. They want personalized offers for products that meet their specific needs. That’s why it is more important than ever for retailers to retain and ...

Thumbnail-Photo: Study on firms return policies offline and online...
06.05.2020   #online trading #brick and mortar retail

Study on firms' return policies offline and online

Guidance on pricing, returns, refunds

Because customers who shop online cannot try on their purchases, a third of all Internet sales get returned. But handling these returns is costly, giving retailers that have both physical stores and digital sales a clear advantage over retailers ...

Thumbnail-Photo: E-Commerce Day 2020 made by real.de
13.01.2020   #online trading #e-commerce

E-Commerce Day 2020 made by real.de

11 years e-Commerce Day in Cologne!

The e-Commerce Day - made by real.de, offers online retailers, manufacturers and interested parties the opportunity to learn about the latest trends, the latest developments and interesting features in e-commerce and to exchange information with ...

Thumbnail-Photo: What you want is what you need!
07.02.2020   #e-commerce #customer satisfaction

What you want is what you need!

Retail experience – What shoppers want and how to implement

E-commerce has significantly changed how people shop, and push retailers to rethink the role of their stores. With change being a constant and continually accelerating, there is truly only one way to learn what shoppers want and expect their ...

Thumbnail-Photo: Crowdsourcing campaign to save Modells Sporting Goods and 3300 jobs...
03.03.2020   #digital marketing #brand management

Crowdsourcing campaign to save Modell's Sporting Goods and 3300 jobs

Mitchell Modell offers outside investment opportunities

Modell's Sporting Goods, America's oldest, family-owned and operated retailer of sporting goods, has announced that for the first time in its 130-year history, they are closing more than 15 percent of the stores in its fleet, and offering ...

Thumbnail-Photo: German prestige beauty industry generates 3,2 billion € in sales for...
14.04.2020   #online trading #brick and mortar retail

German prestige beauty industry generates 3,2 billion € in sales for 2019

Sales are driven by skincare and fragrances

The sales of beauty products sold in the prestige beauty market generated 3,2 billion € in sales during 2019, according to The NPD Group. Within the five largest countries for sales of prestige beauty products in Europe, which are tracked by ...

Thumbnail-Photo: Britain’s thrifty young fashionistas
24.01.2020   #customer satisfaction #sustainability

Britain’s thrifty young fashionistas

More than half of 25-34-year-olds buy second-hand clothes

Savvy young Brits are buying, selling, mending, swapping and renting their clothes, according to the latest research from Mintel.‘Thrifting’ is the way forward among young British fashion shoppers, as Mintel research shows that in the ...

Thumbnail-Photo: Innovation in sales!
30.01.2020   #online trading #customer satisfaction

Innovation in sales!

N3XT by MediaMarktSaturn – finding ideas for customers and company

What do customers want? How can you create a more intense and powerful shopping experience? And what new technologies and innovations can help in this endeavor? MediaMarktSaturn has set up its own innovation unit to find answers to these and similar ...

Thumbnail-Photo: Lowes to hire more than 53,000 associates for spring season...
20.01.2020   #cashpoints #product presentation

Lowe's to hire more than 53,000 associates for spring season

Full-time, part-time and seasonal positions available nationwide

Lowe's Companies today announced plans to hire more than 53,000 full-time, part-time and seasonal associates across its more than 1,700 U.S. stores this spring. Lowe's will roll out hiring events in all store locations over the next three ...

Thumbnail-Photo: A return to core competencies: visual merchandising and customer service...
04.05.2020   #brick and mortar retail #services

A return to core competencies: visual merchandising and customer service

Showrooming with samples in brick-and-mortar retail

Brick-and-mortar stores are facing tremendous pressure: competition, pricing pressure, shifting consumer habits. Is setting up your own online store the answer? Unfortunately, it’s not that simple. ...

Supplier

iXtenso - Magazin für den Einzelhandel
iXtenso - Magazin für den Einzelhandel
Celsiusstraße 43
53125 Bonn