Company News • 31.05.2019

Customer Story: How the Johan Cruijff Arena scores with self-service

CCV helped develop a smart self-service soft drinks dispenser.

Cheering soccer fan in stadium
CCV is proud to bring self-service payment solutions at the biggest sporting venue in the Netherlands, home to Ajax and Oranje.
Source: CCV/Pressebild/Adobe Stock

Johan Cruijff ArenA, previously known as Amsterdam ArenA, has a capacity of 55,000. As the largest stadium in the Netherlands, it has hosted global sporting events such as the 1998 Champions League Final and the 2013 Europa League Final. The ArenA has also welcomed musical superstars such as Madonna, David Bowie, The Rolling Stones, and Beyoncé.

Problem

The ArenA has over 600 cash tills around the stadium, each of which is in high demand during events. At peak matchday times before kick-off and at half time, queues and overcrowding are common in these areas. When analysing this problem, the ArenA team calculated that 60% of people wait in line to buy only a drink. This was an opportunity to create efficiencies, reduce the burden on serving staff, and improve the experience for event attendees.

Concept

Initially, the ArenA explored the idea of a separate cash till. However, it was quickly apparent that a more innovative solution was needed. Self-servicecame to the fore. A partnership emerged between Coca-Cola, CCV, and Lancer Europe. Together, these teams developed a cutting-edge concept for a self-service soft drinks dispenser with an integrated payment system.

Challenges

Key challenges presented themselves at the outset. The first question was how to integrate a smart cashless payment solution with a self-service drinks dispenser. Next, this system had to be secure to prevent misuse, ensuring that the customer couldn’t take multiple drinks after a single payment. A basic mechanical system would not be sufficient. Instead, the project team was tasked with delivering a smart, secure, and scalable solution.

Solution

We helped design a self-service soft drinks dispensing tower with an intuitive touch screen. Two options were on offer for bringing intelligence to this type of system: an Internet of Things (IoT) box in the middle, or an intelligent protocol. The team selected the latter, which is a technology already utilised in vending. This allowed the successful integration of a payment system with the dispenser, and controlled the volume of product that was delivered per purchase.

Partners

This was a proud partnership success, celebrated by Johan Cruijff ArenA, CCV, Lancer Europe, and Coca-Cola. This collaboration enabled ArenA to leverage the precise skills and experience of different parties to achieve something truly groundbreaking.

Results

Initial tests have been extremely successful. Most people who use the self-service dispenser return for a second or third time. Qualitative surveys and assessments are overwhelmingly positive. The payment experience is perceived as perfect, with contactless card transactions clearing in just 0.78 seconds. A real-time data stream is also delivered to the ArenA team.

The self-service dispenser is set to be introduced across the stadium, and CCV will continue to work with partners to improve the solution and add more value to Johan Cruijff ArenA and their customers. 

Supplier
Logo: CCV Deutschland GmbH

CCV Deutschland GmbH

Gewerbering 1
84072 Au i.d.Hallertau
Germany

related articles:

popular articles:

Thumbnail-Photo: GfK study: Brick-and-mortar retail in the EU...
14.06.2019   #marketing research #trend research

GfK study: Brick-and-mortar retail in the EU

Highest 2019 growth in Romania and Lithuania

The majority of European consumers are currently subjected to opposing forces. On the one hand, this consists of uncertainty over Brexit, trade conflicts and weaker growth prospects in important export markets such as China. But on the other hand, ...

Thumbnail-Photo: Attracting customers to your retail store: location-based marketing...
03.06.2019   #customer satisfaction #digital marketing

Attracting customers to your retail store: location-based marketing

Right people, right place, right time: getting your customers' attention

“Check out this suede jacket that matches your pants and shoes." Once a customer is near the entrance of a fashion boutique, marketers deliver personalized promotions via hologram. After the customer has entered the store, the ...

Thumbnail-Photo: Choosing the right marketplace for your business: A profitable niche...
17.06.2019   #online trading #marketing research

Choosing the right marketplace for your business: A profitable niche product is key

"Platform strategies are critical for success," says Dr. Kai Hudetz of the IFH Cologne (Institute for Trade Research)

Ebay or Amazon, Zalando or Otto? Retailers have many options when it comes to an online marketplace where they can sell their merchandise. Success for retailers hinges on making good choices.Dr. Kai Hudetz, CEO of the IFH Cologne, gives tips on what ...

Thumbnail-Photo: Leveraging the smartphone – mobile shopping...
13.06.2019   #mobile shopping #mobile couponing

Leveraging the smartphone – mobile shopping

67 percent of consumers are likely to shop with a retailer that offers mobile coupons

The proliferation and convenience of mobile devices has completely changed shopping behaviors and elevated customer expectations.Mobile shopping will continue to grow as 41 percent of consumers in the BRP Consumer Study indicate they plan to ...

Thumbnail-Photo: Implementing new ideas: Design thinking in the retail world...
29.04.2019   #customer satisfaction #app

Implementing new ideas: Design thinking in the retail world

Focus on customer expectations

It may be uncomfortable at times – but a change in perspective can help businesses to implement new ideas and successfully complete ongoing processes. Design thinking is a customer-centric approach that can help in this endeavor.“What do ...

Thumbnail-Photo: retail trends 2-2019: focus sales promotion
03.06.2019   #customer satisfaction #customer relationship management

retail trends 2-2019: focus "sales promotion"

How to win, serve, and keep customers

Read our latest edition retail trends 2-2019 online as an e-paper. ...

Thumbnail-Photo: BOPIS: state of the retail industry
16.08.2019   #e-commerce #customer satisfaction

BOPIS: state of the retail industry

Customer experience in the “Buy online, pick up in-store” process

“Retailers who are winning in the BOPIS game have a mature inventory management system that clearly indicates what is available for BOPIS, but those who prioritize order fulfillment are building the greatest customer loyalty as their BOPIS ...

Thumbnail-Photo: Smile please! How to showcase products with amazing photos...
31.05.2019   #online marketing #product presentation

Smile please! How to showcase products with amazing photos

Quick guide to product photography

There is one fundamental difference between online and brick-and-mortar stores: Customers cannot touch, smell or try out the products. Essentially, the eyes decide whether something is ordered or not.That’s why product images and descriptions ...

Thumbnail-Photo: Rewarding customers for sustainable shopping...
29.07.2019   #sustainability #loyalty cards

Rewarding customers for sustainable shopping

Koin Rewards & Fidel bring loyalty and card-linking together

Koin Rewards, the ethical rewards platform built on the blockchain, announced that it has partnered with card linking API Fidel to build a responsible and sustainable rewards program for shoppers.Koin Rewards is working with Fidel to build a ...

Thumbnail-Photo: Post-purchase communication: Well-informed customers are happier...
21.05.2019   #customer satisfaction #customer relationship management

Post-purchase communication: Well-informed customers are happier

Shipment tracking options and convenient returns management solutions

Harald Mösel from b.telligent asserts that retailers can set themselves apart from the competition with positive, unique post-purchase experiences. In this interview, he illustrates how companies can utilize post-purchase communication to ...

Supplier

CCV Deutschland GmbH
CCV Deutschland GmbH
Gewerbering 1
84072 Au i.d.Hallertau
iXtenso - Magazin für den Einzelhandel
iXtenso - Magazin für den Einzelhandel
Celsiusstraße 43
53125 Bonn
POS TUNING Udo Voßhenrich GmbH & Co KG
POS TUNING Udo Voßhenrich GmbH & Co KG
Am Zubringer 8
32107 Bad Salzuflen
HappyOrNot
HappyOrNot
Innere Kanalstraße 15
50823 Köln